Les Browns 7 Principles

of Powerful Storytelling:
How people live their lives is a result of the stories that
theybelieve about themselves." - Les Brown
Principle #1: The purpose of stories is to distract, dispute and inspire
Principle #2: Stories can be used to take a person on a journey within
themselves to places where they can never go by themselves
Principle #3: A master story teller creates and masters a variety of
strategic experiential communication methodologies that give people a
vision of themselves beyond their mental conditioning and their present
circumstances
Principle #4: The power of a story is fueled by the energy of you you are
behind the words you speak - this energy creates life changing moments
for the listeners
Principle #5: The real power of stories lies in their ability to expand the
mind, unlock the heart and ignite the spirit
Principle #6: The best stories allow listeners to develop optimism and
hope to live out of their imagination instead of locking them in the past
within their failure or their fears
Principle #7: The key to becoming a powerful storyteller is to train with an
accomplished coach who has the expertise in extracting stories,
facilitating transformative shifts, and creating a thirst for a new life, while at
the same time, providing value to an audience

You Have Greatness Within You!

Les Brown Speakers Success Blueprint