Global Marketing

Pakola Launch In Saudia Arabia

Final Project Presentation
Mentor: Muhammad Yousuf

Presented By:

Shahmir Khan Jadoon

Faizmeen Shehzad
Annam Mandhani
Salman Shahid Chishti
Zeeshan

Why Saudia Arabia?

The Color Green
Temperature as opportunity
SAs soft drink consumption is the
highest.
Phenomenal growth.
Imports
Ranking
Diversified
Freedom

Marketing Environment

Distribution Channels
Marketing and Advertising
Core Views
Customer Support

SWOT
Strengths
Well-known brand all over the world started
from 1950
Hot weather
Volume consumption
Online order can be placed
Vast variety of drinks
Good reputation in Pakistan market
Mostly demand of Green drink
Saudi Arabiassoft drinkindustry is the largest
by volume and value than any country in
theMiddle East

SWOT
Weakness
Big brands already exist in the market
Competition is high
Aggressive marketing required
No formal organizational procedures
Weak financial position
Less Distribution

SWOT
Opportunities
Youth demand is high of soft drinks
Soft drinks growth is increasing
Taxes are low
Great market demand
Saudi Economy is stable

SWOT
Threats
Suppliers may not be easy to approach
Health issue by soft drinks

Porters Five Forces

Threat of New Entrants

Rivalry Among Existing Competition
Bargaining Power of Buyers
Threat of Substitute
Threat of Suppliers

Environmental Sensitivity

Political
Economical
Social
Technological

Segmentation & Positioning

Segmentation
Geographic
Demographic
Psychographic
Behavioral

Targeting
Positioning Celebrate Your Identity

Product and Brand Strategy

Product
Place
Price
Promotion
Digital Marketing
Outdoor Marketing
In-Store Marketing
Print Marketing

Thank You