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  • Anatomy of A Press Release 2205

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    Shiizan123
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    The first press release is credited to Ivy lee, who wrote it in 1906 for the railroad. Bob greene: it is said that Edward Bernays refined it and made it commonplace. He says the press release is still used today.

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    Anatomy of a Press Release 2205

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    The first press release is credited to Ivy lee, who wrote it in 1906 for the railroad. Bob greene: it is said that Edward Bernays refined it and made it commonplace. He says the press release is still used today.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    2 views2 pages

    Anatomy of A Press Release 2205

    Uploaded by

    Shiizan123
    The first press release is credited to Ivy lee, who wrote it in 1906 for the railroad. Bob greene: it is said that Edward Bernays refined it and made it commonplace. He says the press release is still used today.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    The first press release is credited to Ivy Lee: in 1906 his agency was working with the Pennsylvania

    Railroad at the
    time of an accident. Rather than waiting to see how journalists would cover the story he wrote up a release and
    proactively distributed it to journalists. The release told the story from the perspective of the railroad. The press
    release was born!
    It is said that Edward Bernays, often referred to as the the father of public relations, took Ivys concept, refined it,
    and made it commonplace in PR.

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