PROMOTION MIX OF ICE - CREAM

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Advertising:
Vehicle Advertising,
Outdoor billboards,
Point of Sale Displays and
Ads on televisions. Advertisements are mostly colorful reminiscent to
their ice cream packaging
Message: Linked ice cream with joy and happiness so their
tagline/slogan is Art of Happiness.
Linked with consumers and got reviews of different ice creams using
various mediums social communities e.g. Facebook and Orkut.
PERSONAL SELLING:
SALES PROMOTION
SPONCERSHIP THROUGH A WING OF FOUNDATION
ONLINE ADVERTIESMENT
TIE-UP WITH LOCAL STRONG RESTAURATS
STREET MARKETING
OUTDOOR ADVERTISING
DIRECT MAIL
TRADE FAIRS & EXHIBITIONS
ANNUAL EVENT LIKE FREE CONE DAY
USING VAN WITH BRANDING
FESTIVAL OFFERS
MALL ADVERTISING
BUS ADVERTISING
BUS SHELTERS
ADVERTIESMENT BASED ON REAL FLAVOURS
LARGE AIR BALLOONS
PRODUCT BROCHURE DISTRIBUTION