SWOT Analysis

A tool used by organisations to help the firm establish its Strengths, Weaknesses, Opportunities and Threats (SWOT). A SWOT
analysis is used as a framework to help the firm develop its overall corporate, marketing, or product strategies. Note:Strengths and
Weaknesses are internal factors which are controllable by the organisation. Opportunities & threats are external factors which
are uncontrollable by the organisation.
Strength examples could include:

A strong brand name.

Market share.
Good reputation.
Expertise and skill.

Opportunities could include:

A growing market.
Increased consumer spending.
Selling internationally.
Changes in society beneficial to your
company.

Weaknesses could include:

Threats could include:

Low or no market share.

No brand loyalty.
Lack of experience.

A SWOT analysis is an excellent tool to use if the

situation they are in. Issues raised from the
developing their marketing mix strategy. A SWOT
strategy.

Competitors
Government policy eg taxation, laws.
Changes in society not beneficial to your
company.

organisation wants to take a step back and assess the

analysis are then used to assist the organisation in
analysis must form the part of any prudent marketing

SWOT Analysis
A tool used by organisations to help the firm establish its Strengths, Weaknesses, Opportunities and Threats (SWOT). A SWOT
analysis is used as a framework to help the firm develop its overall corporate, marketing, or product strategies. Note:Strengths and
Weaknesses are internal factors which are controllable by the organisation. Opportunities & threats are external factors which
are uncontrollable by the organisation.
Strength examples could include:

A strong brand name.

Market share.
Good reputation.
Expertise and skill.

Opportunities could include:

Weaknesses could include:

Low or no market share.

No brand loyalty.
Lack of experience.

A growing market.
Increased consumer
spending.
Selling internationally.
Changes in society
beneficial to your
company.

Threats could include:

Competitors
Government policy eg taxation, laws.
Changes in society not beneficial to your
company.

A SWOT analysis is an excellent tool to use if the organisation wants to take a step back and assess the situation
they are in. Issues raised from the analysis are then used to assist the organisation in developing their marketing mix
strategy. A SWOT analysis must form the part of any prudent marketing strategy.