The innovation has advanced two complementary roles for the BM in fostering innovation.

First,
innovative companies to commercialize new ideas and technologies. Second, firms can also view
as a source of innovation in and of itself, and as a source of competitive advantage.
The first view is mainly rooted in the literature on technology management and
entrepreneurship. It is recognized that innovative technologies or ideas per se have no
economic value. In this view, it is a manipulable device that mediates between technology and
economic value creation (Chesbrough & Rosenbloom, 2002).
The second view is that it represents a new dimension of innovation itself, which spans the
traditional modes of process, product, and organizational innovation. This new dimension of
innovation may be source of superior performance, even in mature industries (Zott & Amit,
2007).