HTM 498 Events Project

Catamaran Resort Hotel & Spa

Noelle Ruiz

Background

Catamaran Resort Hotel &

Spa
Sales Department

Corporate, Associations, and

Social groups
10+ rooms

Training (Delphi)
Roles & Responsibilities

Needs Assessment

Former/New Sales manager

from SD2
New territory
Re-connect with clients

Project and Purpose - Sweets in Suites

Sweets in Suites
Showcase new suites
Re-connect with clientele
Winter Wonderland theme
(original idea)

GOALS

OBJECTIVES

TACTICS

What is to be accomplished

What will indicate it has been achieved

How it will be achieved

Have at least 15 attendees at the

event

Send out a minimum of 40 invitations Design invitations

to local clients
Obtain mailing list, envelopes, and
postage
Send invites 6 weeks prior to the
event

Showcase our newly remodeled

event spaces: the Suites!

Showcase our new Suites by taking

groups of 3-5 small meetings clients
on a tour of suites by the end of the
night

Send pictures of the new suites in

the invitations to the clients so they
know what we will showcasing

Build and establish a relationship

between the meeting planners and
Olivia Dixon

Obtain at least 5 clients that will now

have a strong relationship with Olivia
by the end of the year

Obtain their contact information of

their business at the event
Reach out to them post event and
follow up with a thank you note

Timeline

Milestones

Measurement of Success

Measurement #1

20 clients to attend

Measurement #2

5 clients contact information and extend a full site tour invite post
event

Measurement #3

At least 90% of the clients to say that they could see their
company utilizing the new suite

Project Update

Change in trajectory
Corporate marketing
Updated invite list
Incorporate other sales managers from other territories

Challenges

Approval from the Evans family

Delayed invitations
Duties of everyday job conflicting

Event Day! Wednesday, December 9th 2015

Results

Yes! 24 people attended!!! :)

Yes, Olivia met 10 clients face to face and will set up 3 full site tours next month
Lunch in January

Reflection

First event of its kind at the property

Great turnout and immediate positive feedback
Leak in room above suite
Sales managers NOT event managers
Difficult accomplishing a side project
Competencies

Time Management
Self Development
Networked