Cng ty THP cng vi tm nhn k hoch

B n ti ung th cn phi ni n Tp o n Number 1 t h o l 1

nh sn xut Vit nc ting trong nc v ngo i nc. Nu v mng
ung c gas th nhng cng ty ngoi ang ng u th nhng nhc
n tn hip pht thc ung khng c gas th chng c cng ty n o cnh
tranh c THP.
Th phn thc ung ca Vit Nam nhn chung & th nh ph H Ch Minh ni
ring ang ri v o cc ma cao im bi v tit tri oi bc ko d i l m
th hiu s dng ca nhiu ngi gia tng. Ngo i ra, thin hng ca
nhiu ngi l a thch 1 s dng thc phm t t nhin, c li cho
sc khe v vy nhng loi nc gii kht ca Tp o n Tn Hip Pht
v d nh Tr Xanh Khng , tr tho mc Dr Thanh, Sa u N nh Soya,
c ngi dng a chung. Nh nm bt c s thch ca
ngi dng chnh v th mc tiu th ca nhng sn phm n y lc n o
cng cao cht ngt.
Chng ta hin ang "b tay" khi nhn thy th trng thc ung c gas b
nhiu tn hip pht cty nc ngo i nm gi & lin tc vng chc. Mc d
Tp o n Tn Hip Pht tht th nh cng vi sn phm Tr Xanh Khng
v o nm 2006 th nhng th phn y phi chia ra nhiu hn nhng
khi nhng thng hiu khc cng l m theo khuynh hng y. Vi rt
nhiu nhn hiu ra i nh Real Leaf, Lipton Pure Green, C2, cho thy khi hy
vng tng trng, thu tm th trng nhiu hn na th yu cu Tp
o n Tn Hip Pht cn l m iu g sng to hn. Khng nhng c
ch xanh m nhng dng sn phm li ch cho c th khc nh nc yn,
nc gii kht tri cy, ca mt v i tp o n trong nc cng trnh
l ng cng bi vi nh gi trong 10 ngi mua sm nc ngt th c
n 6 ngi mua nhng loi nc ngt khng gas.
Nh vy mi thy tip tc kh nng ua tranh, Cng ty THP hu nh
ch tng gi tin trong nhng nm qua tuy l gi nguyn liu u v o tng cao.
Bn cnh , doanh nghip cng chi tin ln v o vn khm ph thit
k & bao b gia nng th phn hn th na.
p ng cho th trng nc gii kht phc v cho ma nng nc
hin nay, gn nh tt c nhng nh my sn xut ca Tn Hip Pht Group
u tng cng cng sut, iu chnh sn lng tng t 5 15%
vi thi im bnh thng. Ch ring i vi cc nh my ti 1 v i
tnh pha Nam tng thm n 30% s lng p ng kp thi
th hiu khch h ng. Khuynh hng i chuyn tiu dng t ung c
gas sang ung khng gas hin gi rt l cao, chng nhng ti VN m c
ngo i nc cng th. V vy, Cng ty THP ang tp trung pht trin vi chin
lc chim th trng nc ngt khng gas cc nc quanh khu vc.