Media institutions that might distribute our media product and why. By Yasmin Lyons and Daisy Stone* Twisted Pictures and Warner Bros. Entertainment Inc. would be the types of media institutions who would distribute our film as they have previously produced iconic horror films that have similar outlines. For example, Twisted Pictures has produced the Saw film series, while Warner Bros. produced The Conjuring. There is a difference between these two institutions when it comes to the size of the corporation which reflects the size of the media products produced. For example, Warner Bros. has its own distribution sector while using synergy, e.g. to promote the production as well as a music artist. In The Conjuring, ‘In the Room Where You Sleep’ by Dead Man’s Bones was part of the film’s soundtrack, as a deal with the music label ANTI. In contrast, Twisted Pictures uses synergy but ona much smaller scale. For example, using soundtracks from foreign music labels, which gives it more niche aspects. * Our own media product ‘Indominus’ was inspired by The Conjuring. We viewed the film as part of our media research and from this, gained more of an understanding of horror film forms and conventions. As a result of this, our physiological horror came from the proposition that you cannot see the perpetrator in action. For example, in The Conjuring you don’t see how the bruises are inflicted on the mother — in our film the mystery is that the protagonist also the perpetrator however she is unaware of this.Both Twisted Pictures and Warner usually distribute their films across international cinemas and, after, release them on DVD. Before this they promote their products online, e.g. through social media, YouTube and certified film sites such as IMDb. They promote by creating and releasing teaser-trailers and then full trailers. We envision that ‘Indominus’ would be a major feature film debuting in cinemas before being released on DVD. To further our distribution, we could create and sell merchandise, including games and T-shirts, which would also promote Mattie tinned