Allison Frerichs

AGCJ 306 Online

Case Study 1
Case 2.2
The annual Fineman list releases many case studies on how not
to conduct successful public relations. The examples range from pop
star Kanye West taking the spotlight from Best Female Video winner,
Taylor Swift to Target store in Minneapolis banning Salvation Army bell
ringers. Each publication shares public relations disasters from the past
12 months. These cases do not reflect well on a public relations team.
Those want to pursue and career in this field of work should avoid
appearing on this list.
This case study shows that public relations jobs are not just a 95. Clients may say or do things you dont approve of. Their public
relations team is responsible for staying loyal to their client while
remaining focused on the interest of the public. Even though these
companies or individuals ended up on the Finemans list it is their Public
Relations teams job to recreate their image in a positive way. These
companies and people should take responsibility for their actions and
seek consulting from their Public Relations manager.
Case Study 1-2
Case 3.1
Franklin D. Roosevelt created a charity during the Great
Depression. He had a disease called Polio that he hid from the public.
However, he supported the cause in public by creating the Warm
Springs Foundation. His birthday was used to collect money for the
foundation for many years. Later the warm springs foundation
transformed into The March of Dimes. President Roosevelt used his
relationship with the entertainment industry and a popular newsreel
series of the day called The March of Times to create and raise money
for The March of Dimes. Upon his death the Polio vaccine was
developed and led to the FDRs image on the dime in January 30, 1946.
This example shows that public relations have been used in the
professional world before it was believed to be a professional job. It
shows how relationships and images are important in public relations.
President Roosevelt was successful in his journey to helping the victims
of polio disease because of his connections and status. It is an example
of the growth of advocacy.