m Geoff Ross worked in his garage to

develop a high-quality vodka

m Everything about this vodka brand is audacious

mSales have risen from 60 Cases to 120, 000 Cases

mBought by Barcardi in 2006 for (NZ)$138 Million

m Use of resources ² marketing and distribution

ncreased from 25 to more than 130 countries

Cement its NZ status in a global economy

Fastest growing company in NZ

Most awarded vodka in the world

V Staunch Kiwi-ness
Typical kiwi flavours
42 degrees below the equator
Production is NZ
Still run by the same NZ team

V Purity
Air
Water
V Corporate attitude
Advertising
Response to advertising critisism

V Exclusive, Trendy & Luxurious

Served in more than 4,500 of the
worlds best
V 'iral Marketing ² via Youtube and websites
V Person to person selling
V No salespeople
V ´Brand in the Handµ ² Texting

V Controversy and Criticism

V Corporate Social Responsibility