STYLEGUIDE

CONTENTS
1

LOGO

SIZE VARIATIONS

COLORS

FONTS

MEDIA

LETTERHEAD & PRESS RELEASE

BUSINESS CARD

POSTCARD

FLYER

10 FACEBOOK
11

INSTAGRAM

12

EMAIL BLAST

LOGO

The logo should be red and blue when the

background is white.

The logo should be white and blue when the

background is not white, in order to create
contrast.
The logo should always have both circles.
The logo should always be either red and blue
or white and blue.
The colors of the ribbons should always be red*

*The specific color can be found on page 3

Do not add additional text to the logo.

Do not distort the shape of the logo.
When using the logo alongside other logos
always ensure all logos appear equal in size.
1

SIZE VARIATIONS

55 mm

45 mm

35 mm

25 mm

The logo should not be less than 25 mm

COLORS
CMYK: 0 96 87 0
RGB: 238 43 49
HEX: EE2B31

CMYK: 85 45 3 0
RGB: 15 123 187
HEX: 0F7BBB

CMYK: 89 53 16 1
RGB: 21 110 161
HEX: 156EA1

CMYK: 49 39 38 3
RGB: 136 140 143
HEX: 888c8f

FONTS
Headline Fonts
FUTURA
FUTURA PT

Aa
A B C D E F GH I J KL MN O PQRS T UVW X Y Z
( !@ # $ %? + &* ) 12 34 5 67 8 9
F UTU R A ME D I U M

Body Copy Font

ADOBE CASLON PRO

Aa

A BCDEFGH I JKLMNOPQRST U VWXY Z

(! @#$%?+& *)123456789
A D OBE CASLON P RO REGU LAR

Aa
A BC D E F G H I J K L M N OPQ RSTU V W X YZ
( ! @ #$% ?+ & * )1234 5 6789
F U T U R A PT B O OK

MEDIA
Before using the logo contact Hope & Help Center for permission at:
Hope & Help Center Headquarters (Winter Park)
1935 Woodcrest Drive, Winter Park, FL 32792
(407) 645-2577 ext. 111
info@hopeandhelp.org

Use the digital artwork provided to you by the marketing deparment at

Hope & Help.
Always keep in mind the logo guidelines from page 1.
When using the logo for print materials
place the logo on either the top left, top right, bottom left, or bottom
right corners.
The logo can also be centered on either the top or the bottom of the
page but it should never be placed arbitrarily.
Never use the logo as a profile picture for any social media sites. Only
Hope & Help Centers social media can use the logo as a profile picture.
5

LETTERHEAD & PRESS RELEASE

BUSINESS CARD

POSTCARD

FLYER

FACEBOOK

10

INSTAGRAM

11

EMAIL BLAST

12