Instructions

Name of Head of Household: What is the name of the person making the purchasing decision in th
household?
Household Address: List the address of the household. If an address is not available, then list as m
detail as possible.

Date: List the date of the current visit.

Product Purchased: How many of Product A or B did the household purchase? If none, list "0" or lea
blank.
Price Paid: How much did the household pay for Product A or B?

Field Sales Report Form

Name Salesperson 1
Name of Head of
Household

Month/Year Oct-11
Household
Address

Date

Customer 1

Village 1, house 1

7-Oct-11

Customer 2

Village 1, house 2

7-Oct-11

Customer 3

Village 1, house 3

7-Oct-11

Customer 4

Village 1, house 6

7-Oct-11

Customer 5

Village 1, house 9

7-Oct-11

Customer 6

Village 1, house 11

7-Oct-11

Customer 7

Village 1, house 18

7-Oct-11

Product
A
Purchas
ed

Price
Paid

55000

55000

Product
B
Purchas
ed

Price
Paid

80000

80000

8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

The Field Sales Report Form is filled out by salespeople in the field who submit it to the
sales manager to input into the Master Sales Report Form on a monthly basis. This form is
a tool for salespeople to record valuable customer data that can help them plan their sales
strategy. The objective of this report differs from the daily progress report, which is
submitted to the sales manager on a daily or weekly basis so that the manager can
provide feedback to help salespeople become more successful. Initially, it may be difficult
for salespeople to complete reports correctly, so allot additional time in the first few
months to check the accuracy of these reports.