EVALUATION PART 4 AND 5:

AUDIENCE IDENTIFICATION AND

APPEAL.

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA

P R O D U C T, A N D H O W D I D Y O U A T T R A C T / A D D R E S S Y O U R
AUDIENCE?

 Most people who answered our horror movie

survey were 41+, which could explain why
the majority of people do not like horror
movies, as it is a stereotypical young person
genre as it provides the audience with a
sense of excitement and fear So we decided
on a target audience of 15-25 year olds. This
group also has the most disposable income
because the lower ages of this bracket most
likely live with their parents or have a part
time job.

I THINK OUR OPENING APPEALS TO LOVE,

BELONGINGNESS/SAFETY AND SECURITY SECTIONS OF
M A S L O W S T H E O R Y. T H I S I S B E C A U S E T H E M A I N
C H A R A C T E R I S B E I N G N E G A T E D B Y H E R F A M I LY A N D
DOES NOT FEEL LIKE SHE FITS INTO THEIR PERFECT
L I F E S T Y L E . T H E A U D I E N C E P L E A S U R E S T H AT W E A R E
P L AY I N G T O A R E V I S C E RA L , A S W E WA N T T H E
A U D I E N C E T O H AV E A S H O C K E D , T E R R I F I E D R E A C T I O N
F R O M O U R F I L M , A N D P U Z Z L E S O LV I N G , A S T H E
AUDIENCE NEEDS TO WORK OUT THE REASON WHY
THINGS HAPPEN. THE STEREOTYPICAL CONSUMER WHO
W O U L D WATC H O U R F I L M W O U L D B E T H E S U C C E E D E R ,
A S T H E Y M I G H T WA N T T O S H O W T H AT T H E Y
WATC H / S U P P O RT S M A L L F I L M S . T H E R E F O R M E R , A S
THEY ARE FREE FROM RESTRICTIONS AND POSSIBLE
THE MAINSTREAMER IF THE FILM IS POPULAR ENOUGH.