Strengths

Strong R&D Capabilities

Brand reputaion
Globalization
Highly skilled work force
Strong product
innovation
Opportunities
1. ncreasing fuel
pricing
2. U.S retail sales
3. Increasing
presence in chines
market
4. Unemployment
5. imports

SO Strategies
1. product
development= we
could use our
strong product
innovation to
create more fuel
efficient and
eletronic vehicles
2. market
development= we
could take
advantage of the
opportunities for
our growing
presence in China
with our strenght
of globalization by
being aggressive
and putting a lot of
BMW vehicles in
China

Threats
1. Rising raw
materials prices
2. Consumers
holding cars
longer
3. Rising fuel prices
4. Volkswagen
5. Exchange rate
fluctuations

ST Strategies
1. Product
development=
develop new
features and
improve some
features so BMW
group could
possibly win World
car of the year
award.
2. Product
developmentresearch and
develop a new
way to use the
materials to make
our vehicles with

Weaknesses
New supply management
Lack of strategic
partnership
Weak brand portofolio
High cost structure
Primium pricing strategy
WO Strategies
1. we could use the
incresing presence
in China market to
help improve our
weak brand
portofolio.
2. Joint venture- we
could use the
increase in imports
to help develop
more strategic
partnership
3. Product /service
development we
could take the
advantage of the
unemployment
rate and try to find
the right people to
help fix our new
supply
management
system.
WT Strategies
1. Joint venture=
start a partnership
with average car
company.
2. Unrelated
diversificationventure off of
transportation
vehicles and creat
a new product with
an unrelated
business and
generate revenue
from that
3. Product
developmentmake cars out of
parts that do not

less raw materials

waste.

cost as much but

still have a high
quality