. .

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.


.
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 ) (DOI :

To Explain

To Predict


Diffusion :

Innovations

Communication
Channels

Innovations
Communication
Channels
Time
Social System

 Rate
of Adoption :

Relative
Advantage

Observability

Trial ability

 : Communication Channels


:

Time

2.5%
X- - 2sd

34%

13.5%
X- -sd

16%

34%
X-

X-+sd

 : Social System
:

) (DOI


. .