Today India stands as the second-largest telecommunications market in the world.

VoIP, or Voice over Internet Protocol

INTERNET SERVICE PROVIDERS (ISPS)

For RCom, the saturation of new customer markets and increase of multi-SIM
(subscriber identity module) usage were causing a decline in revenues from its
voice business.

It describes two assets telecom companies already have in their arsenal:

Probes are implementations that collect information for the sake of delivering
it to solutions capable of analyzing it.

Appliances are devices capable of both aggregating and scrutinizing data,

but the finished intelligence produced by these processes is stored locally (wherever
the appliances exist).

One example was specific location-based marketing: to identify subscribers that were
approaching a subway entrance. The carriers normal coverage was not as effective
underground, so they invested heavily in WiFi networks in the subway. Yet, their WiFi service
was not getting expected take rates. This solution was used to send specific messages to
subscribers about to enter the subwayto inform and provide an incentive to try the carriers
WiFi.
A second example was a campaign to communicate with subscribers within 30 seconds of
experiencing a dropped call on the network.

IBM researchers aimed to pluck personal data (age, gender, shopping habits,
etc.) from RFID chips embedded in mobile phones to create personalized
advertising.

Customer churn when subscribers jump from network to network in search of bargains

To prevent churn, data scientists are employing both real-time and predictive
analytics to:

Combine variables (e.g., calls made, minutes used, number of texts sent,
average bill amount) to predict the likelihood of change

Know when a customer visits a competitors website, changes his/her SIM or

swaps devices

Use sentiment analysis of social media to detect changes in opinion

Target specific customer segments with personalized promotions based on

historical behavior

React to retain customers as soon as change is noted