How to solve a case study!!

Business Club

What is a case?

Description of an Enterprise

History
Environment
Internal Operations

Cases do not have full information, but

enough information

Reasonable assumptions

Is all the case information Imp!

No
As a manager you will be bombarded with
information
Managers job

Separate Wheat from chaff

Deal with uncertainty

How to begin solving the case

Read the Case

Prepare a List of the major opportunities
before the company, and the problems faced
by the company
Multiple solutions might be possible, so
analyze them and choose the best one
Tell how will you implement the solution

Tools to help you

Note the Important Points

Environment

Competitors
Economic Conditions

Internal Problems
SWOT

Strength
Weakness
Opportunity
Threat

PEST Analysis

Strategic Management involves

identifying

SWOT Analysis

Strength

Weakness

Sources of strength for the company

Cost, Skill, patents, Consumer Loyalty, etc.

Areas of Vulnerability for the Company

Opportunity
Threats

Segmentation

Dividing the market into distinct meaningful

groups of buyers who can be served
differently.
Bases for segmentation

Geographic
Demographic etc.

Targeting

Porters Generic Strategies