BUSINESS PLAN FORMAT

A. PROJECT SUMMARY
Type of Business
Company Profile and Logo
Management Highlights
Texhnical Highlights
Marketing Highlights
Socio-Economic Contribution
B. MANAGEMENT ASPECT
Key Business Operations
Type of Business
Organizational Structure
Job Descriptions
Salaries and benefits
Hiring of Personnel
Performance Appraisal
GANTT Chart
C. TECHNICAL ASPECT
Product Concept
Benefits, Attributes and Features
Plant Location and Layout
Raw materials
Factory Machinery and Equipment
Packaging
Office Supplies
Office Equipment
Utilities
Delivery
Quality and Safety Measures
D. Marketing aspect
Market Overview
Porter Framework
SWOT Analysis

Demand and Supply

Historical Denand Data
Projected Demand Data
Supply Study
Historical Supply Data
Projected Supply Data
Supply and Demand Analysis
Target Market Profile
Market Research
Procedure in Conducting Market Research
Sample Survey Instrument
Respondent Profile
Survey Results and Analysis
Product
Brand Name and Logo
Unique Selling Proposition
Packaging
Pricing
Pricing Strategy
Comparative Pricing Matrix
Place
Distribution Strategy
Channels of Distribution
Promotion
Sales and Promotional Program and Budget
Advertising Program and Budget
Public Relations Program and Budget
Market Risks

E. SOCIO-ECONOMIC ASPECT
Government
Customer
Community
Proponents
F. FINANCIAL ASPECT
Financial Assumptions
Projected Income Statement
Projected balance Sheet
Projected Cash Flow
Financial Ratios
G. BIBLIOGRAPOPHY
H. CURRICULUM VITAE
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