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History

Yeh Chezzz Production has been in the market from the last decade

Founded in 2006

Venture of young graduates which now is a known production house in

the industry

CEO of Yeh Chezzz Productions

Team

Client Manager

Art Director

Copywriter

Accounts Manager

Media Manager

Previous Clients

Previous Clients

Wadud Sons

Wadud sons have departmental stores in Peshawar

Deals in every age group products (Garments)

Objective

Focused on benefits, believe and values

Ad is basically to give information to the consumers

Target market

Men's wear

Youth of Peshawar

Art Director

Creative idea generation

Tried best to represent the concept visually

ensured that the clients desired message and image is conveyed to

consumer

Coordinated with Graphics designers

Story Boarding

The Ad

Copywriting

developed creative idea and concept with art director

Casted Model Shah Khan for the ad

Professional photographer services are utilized

Three different slogans

Three different type of music

Ad is up to date with popular culture and trends

Proofread copy for spelling and grammar mistakes

Continue

Video was edited through Sony Vegas software

Video was shoot at Yeh Chezzz production house, Islamabad

The dresses filmed are designed by HSY

Print Ad (1)

Print Ad (2)

Print Ad (3)

Media Planning

Since Wadud Sons target market is Peshawar so we will play our ad on

cable channels and AVT channels

Ad duration is 67 seconds

Ad will be on aired at prime time, to reach maximum audience

Budget Allocations

Total Budget available is Rs 5 million

TVC budget is Rs 2.5 million

Print media budget is Rs 2.5 million

Print media advertising includes billboards, news paper ads, brochures

and flyers