UNIVERSITY GRANTS COMMISSION NET BUREAU Code No. : 08 Subject : COMMERCE SYLLABUS AND SAMPLE QUESTIONS Note : There will be two question papers, Paper-II and Paper-IIl (Part-A & B). Paper-II will cover 50 Objective Type Questions (Multiple choice, Matching Type, True/False, Assertion:Reasoning type) carrying 100 marks. Paper-III will have two Parts-A and B; Paper-III (A) will have 10 short essay type questions (300 words) carrying 16 marks each. In it there will be one question with internal choice from each unit {i.e., 10 questions from 10 units; Total marks will be 160). Paper-lll (B) will be compulsory and there will be one question from each of the Electives. The candidate will attempt only one question (one elective only in 800 words) carrying 40 marks. Total marks of Paper-III will be 200. PAPER-II and PAPER-III(A) [CORE GROUP] Unit—I Business Environment Meaning and Elements of Business Environment Economic environment, Economic Policies, Economic Planning Legal environment of Business in India, Competition policy, Consumer protection, Environment protection Policy Environment : Liberalization. Privatisation and globalisation, Second generation reforms, Industrial policy and implementation. Industrial growth and structural changes Unit—II Financial & Management Accounting Basic Accounting concepts, Capital and Revenue, Financial statements Partnership Accounts : Admission, Retirement, Death, Dissolution and Cash Distribution 08 1 P.T.O.Advanced Company Accounts : Issue, forfeiture, Purchase of Business, Liquidation, Valuation of shares, Amalgamation, Absorption and Reconstruction, Holding Company Accourits Cost and Management Accounting : Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis, Marginal costing and Break-even analysis, Standard costing, ; Budgetary control, Costing for decision-making : Responsibility accounting Unit Business Economics Nature and uses of Business Economics, Concept of Profit and Wealth maximization. Demand Analysis and Elasticity of Demand, Indifference Curve Analysis, Law Utility Analysis and Laws of Returns and Law of variable proportions Cost, Revenue, Price determination in different market situations : Perfect competition, Monopolistic competition, Monopoly, Price discrimination and Oligopoly, Pricing strategies Unit—IV Business Statistics & Data Processing Data types, Data collection and analysis, sampling, need, errors and methods of sampling, Normal distribution, Hypothesis testing, Analysis and Interpretation of Data Correlation and Regression, small sample tests—ttest, F-test and chi-square test Data processing—Elements, Data entry, Data processing and Computer applications Computer Application to Functional Areas—Accounting, Inventory control, Marketing ‘Unit—V 08 Business Management Principles of Management Planning—Objectives, Strategies, Planning process, Decision-making Organising, Organisational structure, Formal and Informal organisations, Organisational culture Staffing Leading : Motivation, Leadership, Committees, Communication Controlling Corporate Governance and Business EthicsUnit—VI Marketing Management The evolution of marketing, Concepts of marketing, Marketing mix, Marketing environment Consumer behaviour, Market segmentation Product decisions Pricing decisions Distribution decisions Promotion decisions Marketing planning, Organising and Control Unit—vi—r Financial Management Capital Structure, Financial and Operating leverage Cost of capital, Capital budgeting Working capital management Dividend Policy Unit—Vvor Human Resources Management Concepts, Role and Functions of Human Resource management Human Resource Planning, Recruitment and Selection ‘Training and Development, Succession Planning Compensation : Wage and Salary Administration, Incentive and Fringe benefits, Morale and Productivity Performance Appraisal Industrial Relations in India, Health, Safety, Welfare and Social security, Workers’ Participation in Management Unit—Ix 08 Banking and Financial Institution Importance of Banking to Business, Types of Banks and Their Functions, Reserve Bank of India, NABARD and Rural Banking Banking Sector Reforms in India, NPA, Capital adequacy norms E-banking Development Banking : IDBI, IFCI, SFCs, UTI, SIDBI 3 P.T.O.Unit—xX International Business ‘Theoretical foundations of international business, Balance of Payments International liquidity, International Economic Institutions—IMF, World Bank IFC, IDA, ADB World Trade Organisation—its functions and policies Structure of India’s foreign trade : Composition and direction, EXIM Bank, EXIM Policy of India, Regulation and promotion of Foreign Trade PAPER-II (B) “[ ELECTIVE / OPTIONAL ] Elective—I : Accounting and Finance Accounting standards in India, Inflation Accounting, Human Resource Accounting, Responsibility Accounting, Social Accounting Money and Capital market, Working of stock exchanges in India, NSE, OTCEI, NASDAQ, Derivatives and Options Regulatory Authorities : SEBI, Rating Agencies; New Instruments : GDRs, ADRs Venture Capital Funds, Mergers and Acquisitions, Mutual Funds, Lease Financing, Factoring, Measurement of risk and returns securities and portfolios Computer Application in Accounting and Finance Elective—II : Marketing Marketing Tasks, Concepts and Tools, Marketing Environment Consumer Behaviour and Market Segmentation Product decisions Pricing decisions Distribution decisions Promotion decisions Marketing Researchs On-line marketing Direct Marketing; Social,rethical and legal aspects of marketing in IndiaElective—III : Human Resource Management Concept; Role and Functions of Human Resource Management Human Resource Planning, Job analysis, Job description and specifications, Use of Job analysis information, Recruitment and Selection Training and Development, Succession Planning Compensation : Wage and Salary administration, Incentives and Fringe benefits, Morale and Productivity. Appraisal Performance Industrial Relations in India, Health, Safety, Welfare and Social Security, Workers participation in Management Elective—IV : International Business Foreign Direct Investment and Multinational Corporations—MNCs Culture, MNCs and LDCs, Joint Ventures Regional Economic Integration : SAARC, ASEAN, EC, NAFTA India and WTO, Intellectual Property Rights Foreign Exchange—Exchange rate, Mechanism, Risk management, Transfer of international payments, Convertibility of Rupee, Current and Capital Accounts; Issues and Perceptions, Derivatives and Futures Foreign investment Institutions; Instruments : GDRs, ADRs, Flils—their role in Indian Capital Market Elective—V : Income-tax Law and Tax Planning Basic concepts, Residential status and tax incidence, exempted incomes, computation of taxable income under various heads Computation of taxable income of individuals and ‘firms Deduction of tax, filing of returns, different types of assessment; Defaults and penalties Tax planning : Concept, significance and problems of tax planning, Tax evasion and tax avoidance, methods of tax planning Tax considerations in specific business decisions, viz., make or buy; own or lease, retain or replace; export or domestic sales; shut-down or closure; expand or contract; invest or disinvest Computer Application in Income tax and Tax planning 08 Z P.T.O.08 SAMPLE. QUESTIONS PAPER-II Under the National Equity Fund Scheme of SIDBI, the collateral insisted upon for soft loan is : (a) land (B) land and machine (C) plant (D) None of the above ‘The process by which an individual organizes and interprets his impressions of the environment around him is known as : (A) attitude (B) perception (C)_ personality (D) value ‘According to the marketing concept, the different functional areas of the firm should blend their efforts in order to maximize : (A) profit {B) sales (C) market share (D) customer satisfaction PAPER-III(A) Describe how you would analyse the financial statements of a company. “Or Explain Maslow’s need-hierarchy theory. Distinguish between the Selling Concept and the Marketing Concepts. Or Explain the advantages and limitations of promoting the employees from within.11. 08 PAPER-III (B) Describe and evaluate the various methods of Capital Budgeting. or Explain the concept of product life cycle (PLC). What factors affect the life cycle of a product? Suggest appropriate strategies at the different stages of the PLC. 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