Turn your

talent into
a profession

French institute of design

& communication arts

FUNDAMENTALS

GRADUATE

MASTER

CONTENTS
04

A design school
for the modern world

06

Blending education
and experience

08

Academic and professional

approaches to education,
finally join hands.

10

Design in the Indian context

11

intuit.lab outlook

12

Strengths
Careers

13

Philosophy
Vision
Mission

14

intuit
lab

15

The vocation of intuit.lab

intuit.lab spirit

16

19

Fundamentals

20

Discovery and apprenticeship

22

Choice of direction

24

Focus on different
professional skills in design
and communications

27

Learn and evolve

28

Techniques and creativity

31

Subjects

50

Objectives of the first year

53

Advanced cycle

55

The professions of the future

A passion for the creative
professions,
Training focussed on
professional practice

57

Applied training in design

and visual communications

59

Year 5 - Master II

60

The benefits

63

Testimonies

65

Admission

66

Locations

Curriculum

A design school
for the modern
world
cole intuit.lab is a design and visual communication
French school cofounded in 2001 by Patrick Felices along
with Clement Derock and Frederic Lalande.
Patricks experience in design and teaching coupled with
Clements and Frederics experience in running Seenk,
one of the most creative design agencies in Paris, makes
cole intuit.lab a merger of imagination, discipline and
application.
The aim of the school has been to produce high quality
professionals whose profiles meet the specific needs of
the graphic design and visual communication sectors
in India, France and across the world. With the newly
begun school in India, the syllabus has been especially
skewed to meet the professional demands of the visual
communications industry in India and to tap the potential
that design holds in the country.
cole intuit.lab through its students have built solid
relationships with over 800 companies in France and
other countries. cole intuit.labs excellent success rate
in finding work placements for its students makes it a
real standard setter in vocational training for the visual
communications sector.

In 2006, following the success of the initial venture, a

second school was opened in Aix-en-Provence, the land
where famous artists such as Picasso, Van Gogh and
Czanne lived.
In 2008, the Paris school moved to an entirely new
building that is located close to the Eiffel Tower.
In 2010, the school opened its first international branch
in MUMBAI, India - one of the fastest growing economies
in the world. Taking forward the idea and practice of
business application in design education, cole intuit.lab
tied up with Ravi Deshpande - one of Indias most
respected advertising leaders.
Two distinct yet coherent levels of study are offered:
1) a four-year intense programme
2) a one-year Post-graduate Master diplme designed
keeping academic and professional practice in mind. i.e.
internships in India and France.
To facilitate international exchanges, the school has set
a system of European Credits (ECTS). Our passionate and
committed teaching staff, experts in applied arts from
the most prestigious design and visual communication
agencies, work tirelessly to develop rich and comprehensive
syllabus for our students.

Workshops releases

BLENDING
EDUCATION
AND
EXPERIENCE

India has historically been synonymous with art. Yet the evidence of the aesthetic touch in
Indian surroundings is waning with every passing day. Living with beauty is a habit which must
be inculcated from an early age. Only when the matter of good taste is taken seriously, can
economic and social development in India, happen beautifully.
Yet when it comes to changing for the better, no other time has been better than the present
moment.
The setting up of top French design school, cole intuit.lab in Mumbai is a step in the direction
of the marked improvement that is required in the field of education related to graphic design,
art and advertising.
While the collaboration of France and India makes for a cultural powerhouse, its important that
India looks towards France as a country worth emulating when it comes to taking pride in their
own heritage, art and culture - a mindset that reflects in French contemporary design.
cole intuit.lab has achieved success by incorporating professional exposure in the academic
curriculum- a much needed position that has been so far vacant, in the design and art education
milieu in India.
Heres looking forward to a new wave in design education.
Ravi Deshpande

Since the last twenty-four years Ravi Deshpande has

been one of the most prominent creative leaders in the
advertising world. As Chairman he has been at the helm
of Contract. As Chief Creative Officer he has led the
agency to win numerous creative awards. He has been
honoured as Creative Professional of the Year, twice as
Art Director of The Year and for Outstanding Contribution
to the Advertising Industry in India. He is the architect
of Contracts very own way of working captured through
the book - Grow Young. He is regularly invited to judge
the most noteworthy awards around the world such as
the British D&AD, the One Show, Cannes, Clio, Dubai Lynx,
Adfest and Malaysian Kancils. He has been honoured
as one of six living advertising legends in the last fifty
years, in India.
Ravi Deshpande is the co-founder of cole intuit.lab, India.

Academic
and professional
approaches
to education,
finally join hands.
"A sound educational background usually has little to do with
the everyday challenges we face in the course of practising our
vocations. The theory of books is seldom applied when it comes
to solving problems, design related or otherwise, in the real
world. cole intuit.lab is a design school that strives to bridge
the gap between theoretical, academic learning and practical,
professional applications."
Clment Derock and Frderic Lalande:

In the year 2000, after rather long stints in Parisian design companies, Clment Derock
and Frdric Lalande got together to create a design company that was the first of its kind
in France. It combined separate skill sets new Internet-related technology, mixed media
branding and traditional design skills to create a truly new agency, Seenk.
Based on the belief that mtissage or crossbreeding is crucial to the evolution of species,
Seenk adopted mixed media as a part of each of their branding or communication exercise
at a time when no other company was doing so. The consequence of this constant attempt
at merger of media was that a new breed of designers came into their own and flourished.
This was a breed of designers that did not exist before due to the gap that existed in design
education - a gap between academia and the professional world.
Thats why Clment and Frderic tied up with Patrick Felices, experimented in the field of
design education. Patrick had been the Dean of a noted Paris based design school for many
years before he took on the mantle of co-founder and Dean at cole intuit.lab.
With a consistently expanding list of firsts (the first school to introduce new subjects in design
in the 1980s, the first to truly promote international collaborations, the first to regularly
engage in mixed media design), cole intuit.lab has led the way in design education.
Today cole intuit.lab is one of the top best design schools in Paris. And for the first time
has brought itself to the doorstep of students outside of Europe, best place to be in Asia,
to Mumbai, India.

Patrick FELICES
Clment DEROCK
Frdric LALANDE
Founders

Design
in the Indian
context
In India, as in the rest of the world, design is the profession of the future. Skilled designers
are a rare breed and the demand for them, is always unmet. Sensitivity to aesthetics and design
play a huge role in contemporary India. It is the key missing link between where India is today
and where India should ideally be.
Just as the country is experiencing a resurgence of power both economic and intellectual
design is also on the verge of rediscovery. As the potential of design in the Indian market gets
gradually unlocked, it will be evident that theres no end to what could be achieved.
Despite being reputed for producing the most mathematical, scientific and technological minds,
India has not quite been the front-runner when it comes to great minds in the field of design
and communication. Yet the country is brimming with material for creative inspiration.
The time is right for a career in design.

intuit.lab outlook
Learning is a multi-dimensional, multi-faceted activity. In the field of design, absorption
of information must be simultaneously accompanied by constant questioning of norms, staying
abreast of noteworthy work being done by the most creative minds from around the world
and staying sensitive to oneself and to ones surroundings in order to draw from personal
experiences.
The intuit.lab university strives to bring in an environment that lends itself to concentrated
understanding of design through a) absolute demystification of basic concepts and b) agility
and adaptability in moving with the times.
The intuit.lab university seeks to achieve the perfect synergy between free creative thinking
and relevant business applications.

Simon Durand

11

Strengths
In order to foster the development of original creative personalities, we offer students constant
support and guidance with their work and in the choices they make, through mentoring, themed
seminars, team work, real case studies and stages.
One of the schools aims is to get students involved and encourage them to take responsibility.
From their very first year of study, they are in contact with working industry professionals
and businesses and are exposed to real agency projects.
Throughout the course, the work rate and results demanded are designed to meet the
expectationd of the real, professional world. The result? A select bunch of image designers
capable of meeting the demands of the profession.

Careers
intuit.lab schools provide international vocational visual communications and design training
in the fields of graphic design, packaging, publishing, advertising and multimedia and animation.
Profiles: Graphic Designer, Art Director, Multimedia Designer, Graphic Artist, Illustrator, Web
Designer.

Philosophy

To bridge the gap between the real commercial world

and the world of pure art, everyday.

Vision

To create a space that encourages reflection, learning

and understanding of design and its interaction with the society
we live in.

Mission

To produce highly skilled designers and art directors who

are attuned to the needs of the world of commerce and business
and equipped to adapt their art in order to meet them.

13

INTUIT
INTUITION: THE ABILITY TO FORESEE,
TO IMMEDIATELY PERCEIVE THE TRUTH WITHOUT
CONSCIOUS REASONING.

LAB
LABORATORY: ANY PLACE WHERE A TEAM
WORKS ON THE ELABORATION OF A DISCOVERY,
CREATION, OR A RESEARCH PROJECT.

The vocation
of intuit.lab
Intuit.lab strives to be a living laboratory of reflection and the production of creative
solutions.
It engages in quality training that anticipates the development and mutations of the visual
communications industry. It intelligently influences the personal and cultural blossoming
of its future professionals. Students at intuit.lab learn to work alone and in teams under
the guidance of a team of passionate, multi-disciplinary teachers.
They develop their knowledge and independent ways of working or autonomy under some
of the most accomplished professionals in the areas of design and communication. Two driving
principles frame their training: a spirit of research and the knowledge of operational rigour
in production.

intuit.lab spirit
Intuit.lab is a state of mind. Far from the effects of fashion and seduction, we strive to develop
strong, adaptable creative personalities within the context of the school. We offer an environment
that reveals talent rather than simply providing a catalyst for know-how.
The cole intuit.lab prepares its students to seize the world around them with scope
and audacity. By laying emphasis on the science behind the art of design. By practising the
journey from intuition to usage in the real world. By offering lucid instructions in the
fundamental principles of visual creation, while proposing a methodology that is pertinent
and encourages reflection, analysis and synthesis. By offering seminars around design as
a profession, the importance of research and trend mining, market visits, interaction with
industry professionals.

15

CURRICULUM
Fundamentals

DISCOVERING

PREPARATION YEAR
Fundamental Plastic arts Training

LAB

1st year

1st semester
2nd semester

APPLIED TRAINING
First steps

LAB

Graduate

2nd year

3rd semester
4th semester

APPLIED TRAINING
Development
LAB

3rd year

5th semester
6th semester

PROFESSIONAL TRAINING
Dominantes

LAB

Master

4th year

7th semester
8th semester

PROFESSIONAL TRAINING
Work based

LAB

9th semester
10th semester

5th year

POSTGRADUATE MASTER DIPLOMA

Fundamentals

The schools five-year programme of study, open to holders of the French

baccalaureate or an equivalent qualification, consists of a preparatory year,
followed by four years of advanced-level studies.

Year 1 - UNDERGRADUATE LEVEL I

Learn the basics and various artistic techniques.
Develop your creativity.
Find out about and make a choice of profession.
See page 15 for more information.

Year 2 - UNDERGRADUATE LEVEL II

Sketching and study
sketches
Graphic design
Illustration
Brand image
Page layout
Typography

Computer graphics
Rough / Storyboard work
Photography
Human sciences
History

Graduate

This is a year of clear transition, when students are able to discover new
materials and learn how to develop projects both alone and by working
as part of a team. With 26 hours of classes a week, the student has
the opportunity to gain a firm grasp of the basics of visual communications:
namely, text, image and how they are used.

Highlights:
Project weeks with juries,
Workshops (given by international industry professionals),
Work placement.

Year 3 - UNDERGRADUATE LEVEL III

Design and development
Drawing, study and
expressive sketching
Typography
Graphic design
Art direction
Packaging
Marketing / strategy

Introduction to applied arts techniques

Computer graphics / multimedia

Editorial design / oral expression
Rough / Storyboard work
Study workshop
(Illustration, photography, video)
Image analysis
English

Advanced study
The student learns to bring together all the basic notions already acquired
to gain a grasp of what is involved in any communications initiative as a whole.
With 24 hours of classes a week, students work together in creative teams
to gradually come to grips with issues faced in a professional.

Highlights:
n

Project weeks with juries,

Workshops (given by international industry professionals),

Work placements.

Choice of professional direction

Year 4 - MASTER I
Publishing
Brands and signage
Concept
and communications
Editorial design
Art direction
Packaging

Visual identity
Multimedia, animation, video
Manufacturing
Personal project

The student chooses a professional direction: graphic design,

creative advertising or multimedia / animation.
Students acquire expertise through developing a deep understanding
of professional culture (economic realities, knowledge of different types
of people to work with, etc.). 21 hours a week of classes.

Highlights:
n

Four-month exchanges with schools abroad, or four-month work

placement in a company in France or abroad,

Three examination juries leading to the award of a diploma: Publishing
project, major project and portfolio.

Year 5 - MASTER II
Master

Status as a salaried employee in a design

and visual communications agency.
High-level of integration into a professional
environment.
A Management dimension to the course allows
students to develop towards careers in creative
management
More information
page 29.

17

LAB

1st YEAR
FUNDAMENTALS

FUNDAMENTALS

1st year
Introduction to applied arts techniques.
This is a year of clear foundation, when students
are able to discover new materials and learn how
to develop projects both alone and by working
as part of a team.

Discovery
and apprenticeship
This first year of discovery
and apprenticeship
of fundamental ideas
is essential before entering
the advanced cycle.
As a year of orientation and knowledge in itself,
the preparation year structures the student and lays
a base on which their future skills can be built.
It is ultimately a year of initiation that awakens
curiosity.
Drawing takes up a predominant position. It is
primordial for the future of the creative individual
to acquire different approaches and techniques
to drawing and is the foundation of any training in
the visual domains later on. To know how to draw
is also to learn how to see, the better to understand.
This simple and personal translation of the world
is a language that structures creativity. The student
learns to use different techniques (crayon, painting,
volume, collage...) to master drawing through
observation in all its forms.

Vivian JOLIVET

Choice
of direction

The student follows a certain number of theoretical

classes, conferences and visits destined to enrich
their general culture. The preparation year requires
strong motivation. With 26 hours a week of courses
and as many hours of personal work to fulfil at home,
the year is intense and dense. The student compiles
research notebooks, develops a creative personal
project under the tutelage of a teacher and prepares
their own individual collection grouping their best
work of the year.
n Reparing

an individual file representing the best

work of the year.

n Learning

to present work before a jury

and to position ones candidature with respect
to the schools presented

n Artistic

and initiation discovery of visual art

techniques.

n Developing

the creative spirit and revealing talents

Choosing advanced training.

23
Raphalle MARX

Focus on
different
professional
skills in design
and communications
The wide range of artistic skills can be grouped into
three main areas of activity in the professional world
of the applied arts.

Professions

Image
Graphic design, visual communications,
illustrations, comic strips, animation.
n Advertising
n Graphics
n Publishing
n Cinema,

TV

n Multimdia

Art director (visual concept),

Editor (textual concept),
Creative director (management of image-text team),
Graphics (logo, visual identity, posters & brochures,
websites),
Photography (art, advertising, fashion, industry),
Product designer (packaging),
Illustrator,
Roughman, Storyboarder,
Computer graphics designer,
Film animator,
Web designer,
Multimedia designer.

Gwnalle PINSON - va BOUVARD - Vivian JOLIVET

Doriane QUAGLIOZZI

25

Learn
and evolve
A high level of motivation is required during
the preparatory year. With 26 hours of classes
a week and the same amount of hours to be spent
on work in the students own time, it is an intensive
and tightly scheduled year of study. Whilst attending
classes, the student compiles research workbooks,
develops a personal creative project under
the supervision of a member of teaching staff
and prepares an individual portfolio of the best
work produced throughout the year.

TEACHING STAFF: CREATIVE PROFESSIONALS.

PERSONAL WORK: RESEARCH WORKBOOKS
AND END-OF-YEAR PROJECT (UNDER TUTORIAL
SUPERVISION).

26 hours a week of classes

Process of artistic discovery and introduction
to techniques of the visual arts. Development
of a creative mindset and revelation of talents.

Subjects
Analytical drawing
Communications / images
n Live model sketching
n Volume
n Outdoor sketching
n Colours & colours sketching
n Illustration
n
n

Creativity
Perspective
n Human sciences
n Art history
n Spoken English
n
n

27

Graldine MARTIN

Techniques
and creativity
Of all the classes, it is drawing that has an essential
role to play. It is crucial for any future creative
professional to gain a firm grasp of the different
approaches and techniques of drawing, which serves
as a foundation for all other courses of training
in the visual arts.
Drawing is about learning how to see better. Learning
how to see better leads to better understanding.
This personal and visual way of transposing the world
is a language which gives structure to creativity.
The student learns to use different techniques (pencil,
paint, volume, collage, etc.) to gain a firm grasp
of observational drawing in all its forms.
Beyond technique, all the other subjects taught
are intended to help the student develop a creative
mindset and cultivate a sensitivity to artistic issues.
By the end of the year, the student should be
in a position to provide relevant analysis and
arguments in favour of his work when presenting
it to examination juries.

Drawing is about
learning how
to see better.

Julien PARIS

29

SUBJECTS
ANALYTICAL DRAWING
COMMUNICATIONS /IMAGES
LIVE MODEL SKETCHING
VOLUME
OUTDOOR SKETCHING
COLOURS AND COLOUR
SKETCHING
ILLUSTRATION
CREATIVITY
PERSPECTIVE
HUMAN SCIENCES
ART HISTORY
SPOKEN FRENCH

31

Analytical
drawing

33

Communications/
images

Vivian JOLIVET

35

Live
model
sketching

Alfred LAURENT

37

Volume

39

Outdoor
sketching

41

Colours
and colours
sketching

43

Olivier DELOYE

Illustration

45

Creativity

47

Personal project

49

Objectives
of the first
year
DURATION
A year to gain a solid grounding in the fundamentals
of the visual and graphic arts, essential for anyone
who wants to move onto a specialized advanced cycle
of studies.

ACADEMIC YEAR

FOLLOW-UP

Classes start in mid-September and run until the end

of May. Various educational events are organized
throughout the year at the end of each term (project
weeks, jury panel, follow-up of personal workbooks,
etc.).

At all classes, every piece of work is commented

upon and graded. The teaching staff meet three times
during the course of the year to fully assess
the progress and development of each student.

SYLLABUS
The best art schools all require the same basic
knowledge and in particular are all looking
to take on independent and creative candidates.
The objectives of the teaching programme
for the preparatory year are clear: to assist
and train young creative individuals capable
of meeting these basic requirements.

LEARN
DEVELOP

Techniques,
creativity, culture.

Acquisition of techniques
in visual expression
and design.

CREATE
ASSERT

Compilation
of a portfolio
and personal project
Prepare for presentation of work
to juries. End-of-year assessment.
Intuit.lab advanced cycle.

DISCOVER
KNOW

Challenges
or specificities
of professions

Assess and learn about the design

and visual communications
professions of the future.

CHOOSE

Your creative
profession

Making the right choice in view

of all the knowledge to hand means
being able to accurately assess your
abilities and preferences, ensuring
that they are adequate to meet
the requirement of your chosen
specialization.

51

LAB

LAB

LAB

LAB

Design Management - Master Level II

Year 5 - PROFESSIONAL TRAINING

Year 4 - PROFESSIONAL TRAINING

Specialization - Master I

Advanced study - Undergraduate level III

Year 3 - APPLIED TRAINING

Apprenticeship - Undergraduate level II

Year 2 - APPLIED TRAINING

ADVANCED
CYCLE
A multi-disciplinary, global and innovative
approach to teaching and learning. A period
of four years to develop relevant visual
creations and master your chosen profession
Design & visual communications.

Jrmie BARRY

The
professions
of the future
Above all, this is true because there will always
be products or services which will need graphic
designers to assert their presence: 250 new perfumes
every year, hundreds of new items of packaging
in supermarkets, several million titles on our press
stands, more than 60,000 brands created in France
every year and, taking into account the trademarks
registered in the EU and abroad, this figure rises
to 140,000 brands in total. Even cities, regions
and countries, finding themselves in competition
with each other, now have to manage their image.
But it is also true, because new technologies are
constantly generating new media and new needs.
The Internet has already done this.
And things arent going to stop there. Cars, household
goods and a multitude of other devices will soon be
equipped with screens and will start to communicate:
Until now, the graphic designer has worked just
on the surface of products. Now, his job is evolving
towards enabling them to dialogue with users via
this screen which he must render comprehensible.
The future also holds the promise of much-vaunted
intelligent spaces: These are rooms, stores
or meeting rooms where the occupants can modify
the atmosphere and decor of their space in real time.
We are set to live in an increasingly visual world,
where we will be inundated with images, signs,
drawings, etc. The role of the graphic designer
is to help us find our bearings in this visual
maelstrom, to continue to awaken our desires,
to inform us, to help us get around, make choices
and make our purchases. The graphic designer is there
to set the scene for and sequence the images of our
everyday life.
Jean-Charles GAT
Editor and Director, Design Fax newsletter.
TAKEN FROM GUIDE BOOKLET PUBLISHED BY THE SCHOOL
ENTITLED: DESIGNIS GRAPHIKUM.

A passion for
the creative
professions
cole Intuit.lab provides vocational training in design
and visual communications in the fields of graphic
design, packaging, publishing, advertising
and multimedia & animation.
Profiles: Graphic Designer, Art Director, Multimedia
Designer, Graphic Artist, Illustrator, Web Designer, etc.

Training
focussed on
professional
practice
High-quality real case studies offered throughout
the year.
n Placements supervised and secured by the school
as of year 2 in the best professional organizations
in France and abroad.
n Study in year 5 on a dual-education work /study
basis.
n An effective work placement office, thanks to its
genuinely personalized follow-up of each student.
n A network of professional contacts consisting
of 800 well-respected companies in France
and abroad.
n

55

Pablo PASADAS

Applied training
in design
and visual
communications
THE INTUIT.LAB SPIRIT

CONCEPT AND TECHNIQUES

The schools approach is based on dynamic concepts

(passion, reason, intuition/experimentation, creativity/
method). cole intuit.lab has created its own vision
of how knowledge is to be transferred. Its teaching
programme is a constantly-evolving working whole,
which is always adapting to the current day and age.
It could be said that the school is a lively organism
standing firmly on its own two legs. One leg is that
of its values and mission. The other leg is about
movement and innovation, in other words, that which
forces the school to adopt a critical approach to what
it is doing.

The approach adopted for training and supervision

in the advanced cycle is firmly based on practices
in the professional world.

To make constant progress and always seek the

right balance between creative freedom, personal
experience and real-world applications that meet
the requirements of the professional world.

Intuit.lab, is above all a state of mind:

n To develop strong and adaptable creative
personalities.
n To prepare our students to take on the world around
them with a bold and ambitious approach.

The student is no longer assessed according

to his pure creative abilities, but also according
to the relevance of the work produced.
The student furthers his technical knowledge, gains
experience of the professions of design and visual
communications and learns methods of visual design
and analysis. Work placements enable students
to accurately define their direction.
At the end of the third year, the student chooses
his major specialization. This year offers the student
an opportunity to experience working in an agency
for real (in France or abroad) in the chosen sector.
The fifth Master year is a year of specialization
shared between study and the workplace, serving
a real antechamber to the professional world,
and leading to a Master Diploma in: Art Direction
in Design and Visual Communications.

How is this done? By providing them with rigorous

teaching, giving them a firm grasp of the fundamental
principles of visual creation and offering a relevant
critical, analytical and synthetic methodological approach.

57

Pratchya KRACHODNOK

Year 5 - MASTER II
PROFESSIONAL TRAINING YEAR

LAB 5: Art Direction Master in design

and visual communications
Take your expertise to its logical conclusion.
Year of specialization Training in dual-education format (three weeks a month in a company;
one week a month of classroom training) with an employment contract known as a Contrat
de Professionnalisation (salaried employee status). Areas of specialization: Brand and Design
Brand and Communications Brand and New Media.

Objectives
Total immersion in a professional working environment, designed to act as a genuine springboard
to a future career.
n To be able to work as a team (group management),
n To have a full overview of the processes involved in applied creation,
n To provide the appropriate methodological training to enable students to gain new knowledge,
n To acquire an in-depth knowledge in applied communications and creation,
n To be self-sufficient right through from conception to execution,
n To develop an analytical and synthetic way of seeing things,
n To master the graphic process and optimize technical production (files, printed materials, media,
production, quotes, scheduling, etc.),
n To develop a critical, creative attitude,
n To cultivate strength in coming up with original, relevant propositions applicable to a given visual
communications problem.

Subjects
Thematic design and visual communications projects developed in the form of intensive seminars:
Overall approach/Management of Creation /Strategy, Consulting,
Semiotics,
Marketing/Sociology,
Labour law/Cost control,
Management,
Oral communication,
Supervision of thesis, coaching,
Method for developing research paths,
Viva voce interviews with juries.

Organization of dual-education programme

From October until July.
Year of study accomplished under a French employment contract known
as a Contrat de Professionnalisation (status of salaried employee).
n 9 seminars, each lasting one week every month.
n 3 weeks of every month at a company/1 week a month at cole intuit.lab. Coaching within
company.
n
n

Highlights
Jury panels to assess performance for each seminar.
Working as part of a team, gaining a feel for working as a junior in a company.
n A thesis to be presented to a Grand Jury of professionals.
n Resulting in a Master Diploma from cole intuit.lab in: Art Direction in Design and Visual
Communications.
n
n

59

The benefits
THE SCHOOL IS MANAGED BY PEOPLE WHO ALL COME FROM PROFESSIONAL
BACKGROUNDS IN VISUAL COMMUNICATIONS AND EDUCATION

Recognition
The schools graduates are awarded the nationallyrecognized French title of Visual Communication
Designer [Concepteur en communication visuelle],
classified as a Level II qualification by the French
Professional Certification Commission (Commission
Nationale de la Certification Professionnelle - CNCP).

A demanding approach
Professional, motivated and experienced teaching
staff with a genuinely educational approach,
n Carefully-selected students (recruited based
on motivation and the quality of their portfolio).
n Progress from year-to-year followed in close detail,
n Rigorous supervision of students on a daily basis:

Individual follow-up.
n Compulsory work placements: For every year
of the Advanced cycle and the Year 5
dual-education programme.
n Close relations between the school, companies
and professional bodies.

Teaching with
an international focus
Each year, cole intuit.lab gives its most motivated
students the opportunity to go on a training
programme at one of its partner universities
or schools.

Work placement
and professional insertion
Throughout the duration of its study programs,
cole intuit.lab takes particular care to ensure
that that its students obtain work placements with
well-respected organizations. The school calls upon
its network of partner agencies, maintaining real
working relationships with professionals from
the design and visual communications sectors.
The standards required to complete the course
of training and the fact that our diplomas are validated
by well-respected professional allows the school
to guarantee its students the best chance of insertion
into a professional environment and the brightest career
prospects. This means that the majority of our students
find work either as a salaried employee or freelancer
immediately upon leaving school, with nearly all
students finding a job within six months of leaving.

The student goes away, for three or six months,

to complete his training at a foreign establishment
and /or on a work placement with an agency
or creative studio.

Workshops
Held every year in February and April, the workshop
week is an important event in the annual calendar
for all students.
cole Intuit.lab invites internationally-renowned
creative personalities to give intensive workshops
on a variety of themes relating to all cultures
and areas of professional practice.

Matthieu BOZ

Pierre GUIGON

61

Promotion 2008

Testimonies
Study abroad - exchange programme and /or work placement
Hlne PCH, Montreal, Canada
My four months in Montreal was one of
the most enriching experiences Ive had, from
a human, professional and cultural perspective.
Doing a work placement there and living
in a flatshare meant that I was living like any
other qubcois: I got up at 8am, commuted by
public transport during the rush hour and spent
time with the local qubcois people both on
my work placement and outside work. Basically,
it was just like I was working there permanently.
In addition to that, I was able to travel a bit too
when I took my days off. As a result, I now love
Quebec. One thing is for sure, Im pretty certain
that I want to go back...

Vincent GAULLIER, Beijing, China

I was leaving one of the best experiences
of my life behind me, people who were worth
their weight in gold. I told myself they would
probably raise a glass to my health as I asked
them to do when I was gone. I felt really empty
at that moment, worse than when I headed out
there. This experience taught me more about
humanity than 22 years of my life in France.
The people were so adorable, so helpful
I have read the notes that they left for me in
my notebook about 10 times over and the same
emotions just keep on flooding back. I will never
forget this trip. It will remain engraved in
my memory forever and I encourage anyone
who has the opportunity to study there
to respect these people as their compatriots.
I will never be able to thank them enough for
everything that they did for me, but I hope I will
manage to get as close as possible to doing so.

Former students
Graduated 2006
Romain FOUCHER,
Designer, Illustrator, Art Director, co-founder
of Cosmo-Sapiens agency
I didnt have to look for work, I was lucky
enough to already have several offers when
I left the school. But I decided not to accept any
of them as what I really wanted to do was to set
up a studio with two friends from my year.
Graduated 2006
Emmanuelle LOUTTE,
Graphic Artist, Les Bons Faiseurs agency
I didnt have to look for a job, as I already
had several offers through the school (contacts
through the teaching staff and meetings with
portfolio jury panels). I chose the ones which
interested me most. Now I work for a small
agency where we work on a wide variety
of different projects.
Graduated 2007
Amlie JAMMET
Art Director, Carr Noir agency
A unique atmosphere and a dynamic
and creative professional environment.
What I got out of the cole.Intuit.lab course
was not just technical knowledge, but also good
advice from my teachers. I quickly found a job
at the Carr Noir agency through the schools
contacts.

Graduated 2007
Pauline HARDY
Art Director, Parties Prenantes agency
I have very fond memories of the Master
course. It really taught me how to work in a
team on real, specific briefs, and how to manage
my time. With what I know now, I can vouch
for the fact that the setup is just like a proper
agency. It also gives you a real insight into
the everyday reality of the profession.
Graduated 2007
Tan JUAN JI
Freelance Junior Art Director, Shenzhen (China)
The Master is when the intuit.lab course
really comes into its own: its all about taking
an intuitive approach, and learning from your
successes as well as your failures, just like in
real life. The thing that really made
an impression on me was learning about
the roles of different people in a team and
in an agency, and how to manage tensions
and differences of opinion between team
members. You learn a lot about yourself.
The teachers and visitors, some of whom are
from other countries, really open up your
horizons and give you an international,
multicultural perspective. They also give you
advice and teach you how to network.
63

Admission
FUNDAMENTAL YEAR

MASTER II

Admission to Lab 1
Admission requirements: students with A-level
or high-school diploma or equivalent school
leaving certificate.
Admissions procedure: By prior interview only.
Appointments may be made by telephone
from January onwards.
Candidates are approved for enrolment upon
receipt of their complete portfolio.

Admission to Lab 5
Foundation +4 years or Diploma of an art school.
Candidates should send a letter stating their
reasons for applying, along with their CV, copies
of exam certificates, statement of grades received
for Advanced Cycle studies.
Admissions are made on the basis of assessment
interviews, an entrance exam and presentation
of a portfolio of work. Appointments to be made
by telephone.

ADVANCED CYCLE
Admission to Lab 2 - Lab 3 - Lab 4
By entrance exam, presentation of portfolio
of work and assessment interview. Appointments
to be made by telephone.

FOR MORE INFORMATION

Various publications are available for download
on the schools website or on request by sending
email.
LEARN
TO CREATE
Full brochure
presenting the cole
intuit.lab teaching
programme.

DESIGNIS
GRAPHIKUM
The professions
of graphic design:
An introductory
guide / booklet for
the general public.

WORKSHOP
International
workshops. Booklet
illustrating the
workshops given
at cole intuit.lab.

Latest news and additional information available on our website: www.ecole-intuit-lab.co.in

The information contained in this brochure is susceptible to change at any time and is not contractually binding.
Quotations attributed to students were collected by mail during the annual update of the schools directory of Alumni.
All the works presented in this brochure are the creations of cole intuit.lab students and Seenk credentials.

65

Locations
Rose cottage Complex, Dr S.S. Rao Road,
Next to Mahatma Gandhi Hospital,
Behind ITC, Parel
Mumbai - 400012
INDIA
Tel : + 91-022-65346822
Fax : + 91-022-66364329
www.ecole-intuit-lab.co.in
enquiries@ecole-intuit-lab.com

MUMBAI
cole intuit.lab Mumbai

St Xav
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MAHATMA GANDHI HOSPITAL

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CITY TOWER

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intuit.lab

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PARIS

90 rue de Javel
75015 Paris
FRANCE
Tel: +33 (0)1 43 57 07 75
Fax: +33 (0)1 43 57 07 53
info@ecole-intuit-lab.com

cole intuit.lab Paris

Located at the heart of the Beaugrenelle district, in the 15th

arrondissement, close to the Eiffel tower, the new premises
of cole intuit.lab are in an area of a city which is currently
undergoing a process of total rejuvenation.

Charles Michels (L.10)

Avenue

Javel (L.10 et RER C) Emile Zola

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90 rue de Javel

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Flix Faure (L.8)

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Boucicaut (L.8)

AIX-EN-PROVENCE
cole intuit.lab Aix-en-Provence

Right in the heart of Provence, Aix-en-Prevence is a city renowned

for its rich cultural and historical heritage. Offering an unrivalled
quality of life, the city is known for its student population.
The school is located right in the centre of Aix-en-Provence, just
a few metres from the Cours Mirabeau.

17 rue Lieutaud
13100 Aix-en-Provence
FRANCE
Tel: +33 (0)4 42 27 43 15
Fax: +33 (0)4 42 38 85 42
info.aix@ecole-intuit-lab.com

Rue Lieutaud

17 rue Lieutaud

Place du Gneral
de Gaulle

eau au
Mirab
Cours Cours Mirabe

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rdeliers
Rue des Co

67

The information contained in this brochure is susceptible to change at any time and is not contractually binding. - cole.intuitlab - is a registered trademark and design. Credit: Shutterstock

MUMBAI

Rose cottage Complex, Dr S.S. Rao Road,

Next to Mahatma Gandhi Hospital,
Behind ITC, Parel
Mumbai - 400012
INDIA
Tel : + 91-022-65346822
Fax : + 91-022-66364329
www.ecole-intuit-lab.co.in
enquiries@ecole-intuit-lab.com

PARIS

90 rue de Javel
75015 Paris
FRANCE
Tel: +33 (0)1 43 57 07 75
Fax: +33 (0)1 43 57 07 53
info@ecole-intuit-lab.com

AIX-EN-PROVENCE

17 rue Lieutaud
13100 Aix-en-Provence
FRANCE
Tel: +33 (0)4 42 27 43 15
Fax: +33 (0)4 42 38 85 42
info.aix@ecole-intuit-lab.com

www.ecole-intuit-lab.co.in

French institute of design

& communication arts