MARKET RESEARCH

This include the detailed study of the following:

1) Market Study

➢ Analysis of Market (in terms of Potential Sales)

➢ Segmenting it on the basis of location

➢ understanding the current situation

➢ Gathering the revalent information concernd

with product/service
 COMPITETOR ANALYSIS

1) Detailed Study of Competitor

➢ About its establishment

➢ Functioning

➢ Number of product or Services they

are offering

➢ Market Stake
 SWOT Analysis

➢ Competitors Client information

➢ Their Business location Across

country

➢ Their Effective functioning

➢Analysis of Product usage or

service.

➢ Their Satisfying Rate.

 Product or Service functioning

➢ If its an innovative Product or

Service in discrimination with
competitor

➢ Analyzing its Stage In the PLC.

Formulating different Strategies to

capture market

1) Targeting Particular Segment.

2)Focusing on New Set ups

3)Switch over Strategy

4)Constructing Prospective
customer.

5)Proper follow up to be carried out

in concerned with P.S

Overall Review & taking

Corrective
Actions if its Needed