Cultural Environment

Culture

It includes knowledge, belief, art, morals,

laws, customs & other capabilities & habits
acquired by an individual as a member of
society.

Levels of Culture
National Culture

Business Culture

Organizational
Culture

Occupational
Culture

Multinational Management

Elements of culture
Language
Religion
Education
Aesthetics
Attitudes
Manners

Implications foe international

Management
Spread cross
culture
literacy

Culture &
Competitive
advantage

Multicultural

Compatibility
between
Strategy &
Culture

Managing
Diversity

Technological Environment
Technology is the most dramatic force
shaping the destiny of people all over the
world.
In modern society, it has brought so much
change that it creates what is called Future
shock

Impact of Technology

Social
Implications
High
Expectation of
consumers
System
complexity
Social Changes
Social Systems

Economic Implications
Increased
productivity
Need to spend on R
&D
Jobs become
intellectual
Problems of techno
structure
Increased regulation
and stiff opposition
Rise and decline of
products & org
Boundaries redefined

Plant level
Changes
Organization
structure
Resistance to
change
Fear of Risk

Implications for MNCs

ECommerce

Telecommunication

Transportation

MNCs

Technology
Transfer

Markets

Production