Strategy

Corporate- 1

Business- 2

Functional- 3

Corporate
Strategy
Directional
Growth

Concentration

.Vertical Int

Parenting
Stability

Portfolio
Retrenchment

Pause/
Proceed with
Caution

Turn Around

No Change

Captive

Profit

Sell Out

.Horizontal Int

Diversification

Concentric
(Related)

Liquidation

Bank Ruptcy

Conglomerate
(Unrelated)

Divestment

BCG

GE

Business- 2
Strategy
Competitive
Lower Cost
(Cost Focused)

Differentiation
.Focused Diff

Cooperation
Collusion

Alliances

Joint Venture

Consortium

Licensing

Value Chain
Partnership

Functional- 3
Strategy
Core Competency

Sourcing

Marketing

Financial

R&D

Operation

Purchasing

Logistics

HR

IS

Alternative
strategies

Corporate

Business

Directional

Growth

Concentration

Portfolio

Stability

profit

Retrenchment

divestment

Vertical

Sell out

Horizontal

liquidation

Diversification

Concentric

Conglomerate

Parenting

bakruptcy

Cooperative

Functional

Competitive

outsourcing

Strat. Alliances

Low cost

Finance

Collusion

Differentiation

HR

Focus

R&D

Marketing