JOBURG CHILD WELFARE

COMMUNICATIONS PLATFORM

OUR SUGGESTIONS
Weve done a comprehensive audit of your website, Facebook,
and Twitter
These are our suggestions on how to enhance your digital
media presence

THE WEBSITE
W hat We Like
well organized all
around
easy to read and follow
option to donate is at
the top of all pages

W hat Wed Like to

Change/Add
the mobile website
photo and video
content
new and more efficient
copy

SOCIAL MEDIA
W hat We Like
frequent posts
you have a good
number of likes,
followers, shares,
retweets, etc.

W hat Wed Like to

Add/Change
improve the quality of
posts
more pictures and
graphics
fix the Facebook
donation link

A TRAINING MANUAL
Wed like to compose a training manual for future volunteers
to show them how to correctly update the website and your
various social media outlets
The Website:
consistently update photo gallery; ensure all pictures are good
quality; do not use pictures of infants faces, and get permission for
pictures of faces of children age ~4 and above; short, efficient writing
style; other suggestions we dont or cant get to in the next two week

Social Media:
post at least every day or two with original content (retweets and
shares dont count); lots of pictures of workers, volunteers, and
children; ensure all pictures are good quality; do not use pictures of
infants faces, and get permission for pictures of faces of children
age ~4 and above; short, punchy, call-to-action posts; link posts to
calendar events in meaningful ways