Design

Thinking
Process
Gustavo Silva
Advertising for The Future (team)
Design Thinking Action Lab

Understanding
the Problem

/ Understanding the Problem

1. Study what the problem is
2. List possible doubts and questions
3. Answer the doubts and questions

Benchmark/
Research

/ Benchmark/Research
1. Check out other similar projects
2. Learn about other solutions and problem solving
3. Research new solutions
4. Gather Insights

Identify
Opportunities

/ Identify Opportunities
1. Look for opportunities that were not noticed by any
other project or company
2. Technology can always help. What can we bring
from tech to apply on this project?

Identify
Problems

/ Identify Problems
1. Gather all the problems that could be a barrier
2. Identify by yourself other problems that were not
identified in the previous stages

Design
Strategy

/ Design Strategy
1. The new design should achieve an or some
objectives to solve the actual problems identified
2. Attending the needs and opportunities
3. Take advantage of technology
4. Provide innovation/security/experience

Prototype

/ Prototype
1. Make a model of the possible solution to the
redesign
2. Test

Solution

/ Solution
1. After testing the possible models, one should come
up as the final and best
2. Design/Produce/Install

Thanks!