This article is written by Liran Einav, Jonathan Levin, Igor Popov,
and Neel Sundaresan. In this article we throughout focus on two types of actions to describe and measure eBay activity. We define a page download as any click or action that calls eBay servers. We then define each activity as mobile if it was originated from the mobile-designated eBay app. So a mobile purchase is one where the shopper pressed the buy or bid button in the mobile application. By June 2013, more than onethird of eBays active users were mobile adopters. Moreover, the monthly adoption rate had increased to over 7 percent in early 2013. The early mobile adopters already were highly active on eBay relative to other users. The mobile adopters are, on average, heavier users than the nonadopters, with the difference being most pronounced for the earliest mobile adopters. There is also interesting geographic variation in mobile adoption. For all users, we obtain a Location measure using the primary IP address from which they log in. The mobile share of GMV for each US state during 2012. Interestingly, the states with the highest GMV share of mobile are in the south: Mississippi (22 percent); Louisiana (20 percent); Oklahoma (17 percent); and Texas (16 percent). Perhaps the most interesting question is how mobile adoption affects e-commerce shopping behaviour. Adopters and nonadopters are not fully comparable in terms of their overall eBay activity. We thus conclude that mobile adoption appears to be associated with a very large transitory spike in eBay purchases, and with a smaller (but still large) sustained increase. As a final exercise, we also examine whether other patterns of activity are affected by mobile adoption. Our hypothesis is that mobile devices, with small screens, may be easier to use to shop for commodity items, as opposed to idiosyncratic items that require more careful inspection.
Summery no 1
Internet first time introduced in Saudi Arabia in 1998. There
were 600,000 subscribers and 1.5 million users of internet in Saudi Arabia. The acceptance in e-commerce at the Saudi Arabias retailers comes on the back of Saudi American Banks Samba Financial Group in Saudi Arabia becoming the first ecommerce acquirer in Saudi Arabia in early 2004 followed by the launch of their Internet payment services called SambaConnect. Risk perceptions in purchase decisions can be of various types such as product risk, security risk and privacy risk as stated by Doolin et al. Consumers who place importance on the perceived risks of online shopping are less likely to purchase online. Consumers placing importance on perceived benefits of online shopping are more likely to shop online. Consumers placing importance on loss of social interaction in online shopping are less likely to shop online. Consumers who associate themselves personally to IT are more likely to shop online. Consumers with more age are less likely to shop online. Consumers with higher education are more likely to shop online. Consumers with high incomes are more likely to shop online. Consumers with more Internet experience are more likely to shop online. The perceived benefits of eshopping, income factor and Internet experience are closely associated with online purchasing behaviour in Saudi Arabia. The perceived benefits of e-shopping were found to be significantly associated with online product risk and personal risk. the issue of risks associated with Internet buying in Saudi Arabia are not just risks associated with retailers, but also significantly of the laws and practices that are prevalent in the various channels that are associated with e-commerce in Saudi Arabia. Internet speed was the single most critical aspect facing the Internet services in Saudi Arabia. This study developed a research model of online purchasing behaviour based on consumer perceptions and beliefs about e-shopping. Four main constructs were used as independent variables. These were perceived risk, IT attachment and the positive and negative aspects of e-shopping experience.