Features Text 1 Text 2 Text 3

Content Warne’s VB Ad NAB AFL AFL 2010

Auskick AD Promotion AD.

Little footballers Advertisers

A lot areas
kicking Footy’s in promoting AFL to
where cricket is
the air to the get people to
used as a
song ‘Let it watch more
advertisement
shine’. Footy.
where all the
focus is on
Warnie

Function To sell beer To promote To promote AFL

Auskick also to around Australia
get young kids before the
involved in footy. season kicks off

Audience Males that like Parents with a Everyone that

VB and also like little kid who loves AFL.
drinking VB loves Footy.
whilst watching
the cricket.

Language used Typical Aussie Not really any Not really any
language is languge just language used
used. Like ‘the music playin and just music and
best cold beer is little kids kicking words across the
VB’ the footy. screen.

Written ‘A hard earned ‘NAB AFL That the AFL is

Messages thirst needs the Auskick’ hardest and
best cold beer fastest game on
and the best cold the planet.
beer is VB’.

Main Shane Warne There’s no real There’s no real

Characters world’s best ever main character in main character
background spin bowler his my AD just a just the AFL
41 and has a group of kids biggest players
kicking the Footy
broad Australian promoting the
in the air to
accent. game.
promote the Ad.
Extra- Very clear Visuals of little Visuals of the
Linguistic images that kids kicking the AFL proving their
features make the viewer footy strong use of points.
realise what the music in the
advertisement.