Curriculum Change Proposal Form FEB 15 1) Unit proposing the change: EAB eve 2) Please check all appropriate items: ‘New Course: Course Change: Course Deletion: | Program Cha New Programs: ] XeNew Course Craton” | cNumber (within eve) ile, oRemove a Course’ | aChase Muse aNew Degree Gaclude teers, | description, perea change” description, ce) Cours to be Cras] GAGS LAP* ‘Remove acoure that, | CChangeto Minor" | cNew Program a ised —_[iserrenty inthe LAE* piuciple Cour tobe aeided in| Remove from LAE Tange To LAE [change | eNew Progam wih ti { to he LAE ial sarculum™ NoCoure Inciudedin | SChange a Grae Lit Samar CAST Minor eee MajoeMtinor Requirements! ‘Special Course none abel a Major or | eet workshop? _| Minor" io Dare Requirements ‘Camicalum Commies receive & report faculty 3 30 day faculty review required 2 LAE assesment plan with wssessment commltoe review required prior to CC consideration 4 Full fculy approval requzed * Curiculum Committee for action, approval publish to faculty 3. Proposed term of initial offering or implementation date: Fall, 2013 4. Please provide the following information here or attached: a, recommended level: JR SR b, credit hours: 3 ¢. title: BUST 4XX International Marketing 4d. requirements it will satisfy: major, minor ¢. prerequisites or other special conditions: BUSI 341 Marketing £ description of change: This course was previously offered as a topics course; because it will be a marketing elective for the proposed marketing major and minor, it needs to be assigned a number and added to the permanent offerings of the department. &, proposed catalog description: International Marketing broadens the principles of marketing to include corporations conducting business in a global environment. Special attention is given to social, cultural, political, economic and other factors affecting international marketing operations, 1, justification for change: This course was previously offered as a topics course; it will be a marketing elective for the proposed marketing major and minor. i, staffing considerations: (1) can be taught by present staff_X (2) will require additional staff_—|. anticipated frequency of offering: (1) every semester__ (2) once a year_X_ (3) altemate years__ k. resources (acilities, equipment, sypplies, library materials, ete.) No additional resources will be needed to teach this course. | 5. Signatures: \| { \ Department Chait—-\ ||| wy —._! (plese auch Hepgroent dlsoulon soar) Date: Dopey Vote; infavor_& opposed __abstentions_ Vice-President of Graduate and Continuing Studies (MAP): (if applicable) In favor or opposed or abstain (circle one) Please attach comments. Date:__/__/, Teacher Preparations Programs [Initial Licensure]: (if applicable) In favor or opposed or abstain (circle one) Plea atch comments Date: __/ Dhiba Cnmtnane hel: PY A Motng (please attach department J, lo Noy discussion summaries) Date <2 /J/ 2013 Division Vote: infavor_/6 opposed _{) abstentions O. Committee Chair (VPAA): Date: _/_/ Curr Comm vote in favor opposed _abstentions_ 6, Date of Resolution: (a) 30-day approval period ends (b) date of faculty meeting for consideration NOTE: See APAP section 110 for more information regarding changes to curriculum,BUSI 411-1: TOPICS - INTERNATIONAL MARKETING SPRING SEMESTER 2012 Instructor Informatios Kristine Pray Office: CH 131 (in the EAB Suite) Office Phone: 826-8289 Email: kpray@muskingum.edu Office Hours: 10:00 — 10:50 MWF; 2:00-2:50 MW; Other times by appointment ‘Course Information: BUSI 411-1: Topics ~ International Marketing (3 credit hours) 1:00 ~ 1:50 MWF CH 138 Prerequisites: None ~ although it is assumed that students enrolled in this course have taken BUSI 341 and other departmental courses Course Description: Intemational Marketing broadens the principles of marketing to include corporations conducting business in a global environment. Special attention is given to social, cultural, political, economic and other factors affecting international marketing operations, Course Learning Objectives: + Students will acquire knowledge of international marketing principles and concepts and complete ‘experiential activities, exams and hands-on homework assignments to demonstrate their understanding of these principles and concepts + Students will become familiar with global marketing trends and develop a capacity to think globally about a firm’s marketing efforts Students will utilize international marketing concepts to complete an individual or smell group project, demonstrating a synthesis of the course material Text nd Required Materi: Cateora, Gilly & Graham, International Marketing (New York, NY: MeGraw-Hill/Irwin, 2011) Blackboard and campus email will be used as the primary communication tools for the course. They should be checked daily for schedule changes, updates, supplemental materials and copies of course documents, rading Scale: A 93.0- 100.0% B- 80.0-82.9% D+ — 67.0 69.9% A- 90.0-92.9% C+ 77.0-79.9% D —63.0-66.9% Bt — 87.0-89.9% Cc 73.0-76.9% D- — 60.0-62.9% Be 83.0-86.9% C- 70.0-72.9% F 0.0 - 59.9% Exams (4) 200 points, Individual or Small Group Project 100 points Individual or Small Group Presentation 100 points Homework & Classroom Activities 200-300 points Attendance & Participation. 100 points Total Points Available _700— 800 points _Exams: There will be three exams throughout the course of the semester and a non-comprehensive final during the scheduled final exam period. Schedule changes will be emailed and announced in class. Out of fairness to those students who prepare for and take exams during scheduled exam times, makeup exams will be given only with legitimate reason, by individual arrangement, during the last week of classes. Individual/Small Group Project: Applying principles from international marketing, students will complete a project individually or in smail groups. Further information will be given as a separate handout. Homework & Classroom Activities: In addition to the homework assignments listed on the syllabus, the instructor may periodically give in-class assignments or impromptu homework to further the understanding, and synthesis of the course material, Emailed homework will not be accepted. The grade on homework submitted late will be reduced by 20% for each day that it is late. ‘This includes homework submitted later than class time on the same day that it is due, If students know in advance that they will be unable to attend a class for which there is homework due, either they should submit homework before the due date or make other arrangements for turning the work in (ic. via a classmate). Lack of student preparation for class may result in pop quizzes at the discretion of the instructor. Attendance: It is the responsibility of the student to attend every class, on time, having completed homework assignments and having read the chapters and other readings as assigned, Excessive absences will adversely affect the student's grade. Students are responsible for all work missed. All students not present for any in-class assignments will receive a grade of "0" unless otherwise excused by the instructor. Class time is an important component of this course; therefore, absences will be excused only in unavoidable circumstances (je. medical, personal or family emergency or participation in sanctioned college activities). In following Muskingum’s policy, students are responsible for contacting the instructor in order to make arrangements to complete missed work due to an “excused” absence. Students who will be absent from a course meeting due to a sanctioned college activity, must give verification to the instructor at least ‘one week in advance in order to be able to make up the missed work. Participation: Participation in class discussions is always welcome and will be assessed and included in the student's final grade, The instructor will call on various students periodically during class. Attending class prepared will prevent much personal embarrassment and will create a favorable impression with me. ‘Volunteering relevant comments about course-related topics, and asking relevant questions about course material, may enhance your participation evaluation ~ so will behavior in class that is mature, polite, and considerate both of your professor and of other students. This includes setting your cell phone to silent and (putting it away. Obviously, this also includes not texting, accessing the Internet, or using your cell phone in any other way during class! Disruptive students will be asked to leave immediately. ‘Special Ast yodatio Muskingum College has a variety of services available to help students who require additional support in their studies and research. These programs include: library reference services, interlibrary loan, counseling, private consultations with professors and advisors and other support services. Students in need of such assistance are strongly encouraged to take advantage of these options as early as possible. Speak with your advisor or course professor for details on how to proceed further for assistance and specific information regarding resources. Any student who wishes to request an accommodation is responsible to contact the Disability Education Office (DEO) to discuss his/her specific needs and the process to receive reasonable accommodation. Please contact the DEO, located in the Center for Advancement of Leaming in Montgomery Fall 223 or call 740-826-8280 to arrange an appointment as soon as possible. At the appointment, the procedure to coordinate accommodations will be discussed. You can also find information about the process for accommodation on the web at http://Avww.muskingum.edu/home/eal/ada,html Academic Dishonesty: ‘The student is expected to maintain the highest level of integrity in all coursework. Any student found involved in plagiarism and/or cheating on any assignment will receive a grade of “0” or “F” for the assignment or test and be referred to the Vice President of Academic Affairs for disciplinary action. Students should give appropriate credit to the authors of any material cited. smember/Spring 2012 raduate Academic Calen Monday, January 9 Classes begin Friday, January 13 (5 p.m.) ‘Add/Drop period ends Monday, January 16 Martin Luther King, Jr. Day (no classes) Monday, February 13 Last day to withdraw from Ist half classes Monday, February 20 Early Assessment grades due to Registrar Monday, February 27 Ist half classes end ‘Tuesday, February 28 2nd half classes begin Monday-Friday, March 5-9 Spring break (no classes) Monday, March 12 ‘Add/Drop ends for 2nd half classes Monday, March 26 Last day to withdraw from full semester classes ‘Thursday-Friday, April 5-6 Easter Holiday (no classes) Friday, April 13th Scholarship Recognition Day Program Wednesday, April 11 Last day to withdraw from 2nd half classes Wednesday, April 25 Classes End Thursday, April 26 Study Day Friday-Thursday, April 27-May 3 Final examinations (excluding Sat, & Sun,, April 28 & 29) Saturday, May 5 or Sunday, May 6 Commencement Wednesday, May 9 (noon) Final grades due to Registrar Lanned Course Schedule (Chapters/Topies Covered) Ch. 1: The Scope & Challenge of International Marketing Ch. 2: The Dynamic Environment of Intemational Trade Ch. 4: Cultural Dynamics in Assessing Global Markets Ch. 6: The Political Environment: A Critical Concern Ch. 9: Economic Development and the Americas Ch. 10: Europe, Aftica, and the Middle East Ch. 11: The Asia Pacific Region Ch. 12: Global Marketing Management: Planning and Organization Ch. 13: Products and Services for Consumers Ch. 16; Integrated Marketing Communications and International Advertising Additional topics will be covered if time allows; certain topics will be covered minimally due to time ‘constraints and the availability of electives covering the same material (ie. international trade and various courses in political science, sociology, geography and history, etc.) Itis recommended that students, interested in those topics, take the elective courses. Note: The outline used in this syllabus is just that, an outline, ‘The instructor reserves the right to add or subtract material based upon the progress of the class and time constraints of the course, All student materials will be disposed of at the end of the semester following the class. Rev. 1/8/12,