Professional Documents
Culture Documents
Teradata Facts
Teradata Facts
Introduction
Experience our innovation
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Teradata Innovations
delivered the first:
at right.)
397
new patents in the
past 9 years
an average of
one new patent
every week!
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Teradata systems now feature storage configurations with a hybrid mix of SSDs and HDDs ...
Teradata's system managed storage automatically
places hot data on SSDs and cooler data on HDDs.
So Teradata customers benefit from the performance of the SSDs without additional administrative
burden or costs ... Enterprise SSDs provide
dramatically higher performance in data retrieval
and update compared to HDDs.
Aster
MapReduce
Appliance
Data Mart
Appliance
Extreme
Data
Appliance
Data
Warehouse
Appliance
Extreme
Performance
Appliance
Scalability
Up to 12TB
Up to 186PB
Up to 315TB
Up to 18TB
Up to 92PB
Up to 5PB
Workloads
Test/
Development
or Smaller
Data Marts
Analytical
Archive,
Deep Dive
Analytic
Strategic
Intelligence,
Decision
Support
System,
Fast Scan
Operational
Intelligence,
Lower
Volume,
High
Performance
Strategic and
Operational
Intelligence,
Real Time
Update,
Active
Workloads
Discovery
Platform for
Big Data
Analytics
with SQL
MapReduce
Teradata solutions routinely help companies realize new insights for increased
profitability and dramatic competitive
advantage. Its no secret that we deliver
exceptional results. Yet our solutions are
a surprisingly affordable value.
Teradata offers (See Figure 1.) workloadspecific data warehousing platforms to
meet your analytical needs while matching
List Price
for an
equivalent
performance
unit has
dropped over
75%
over the last
4 major
platform
releases
$1000
$1000
$831
$800
$557
$600
$493
$389
$400
$284
$233
$200
$0
Platform >
Year >
5400
2004
5450
2006
5500
2007
5550
2008
5555
2009
5600
2010
5650
2011
added such as partitioned indices, temporal, geospatial, and columnar, while overall
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strategic goals.
response times.
Active Load
Active Workload
Management
Intra-day data
acquisition; Mini-batch
to near-real-time (NRT)
trickle data feeds
measured in minutes
or seconds
Dynamically manage
system resources for
optimum performance
and resource utilization
supporting a mixedworkload environment
Integrate
Once
Active
Active Access
nc
St
ra
Proactive monitoring of
business activity initiating
Intelligent actions based
on rules and context;
to systems or users
supporting an operational
business process
Op
Active Events
Active Enterprise
Integration
n
gic I tellige
te
n
ra
ce
Front-Line operational
decisions or services
supported by NRT access;
Service Level Agreements
of 5 seconds or less
ti o
n a l I n t e ll
ig
Active Availability
Business Continuity to
support the requirements
of the business
(up to 7X24X365)
Use
Many
Call Center
Customers
Suppliers
Executives
Product
Marketing
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We thought that Teradata was the best technology platform to support that strategy. We
had key criteria that we looked at when we
evaluated the platforms. We wanted a platform
with the ability to scale because we knew that
our internal growth, coupled with the possibilities of mergers and acquisitions, was a key
consideration.
> Data exploration and visualization interactive, in-database exploration and visualization via Teradata Profiler and
Tableau
> OLAP Optimization optimized BI via Teradata Aggregate
Designer and Teradata OLAP Connector for Excel driving
analysis at the speed of thought
> Geospatial native geospatial data types and methods to
analyze location data
> Advanced analytics advanced analytics capabilities from
Teradata ADS Generator, TeradataR, and in-database data
mining technology from leading partners including SAS,
SPSS and KXEN
> Agile Analytics self-service analytical workspaces, called
data labs, in the data warehouse to rapidly explore new
data and test theories
> Big data integration high speed integration to extract
facts from multi-structured data for broader analysis
within the Teradata Database
> Application development the Teradata Plug-In for Eclipse,
which enables programmers to convert database objects
into web services for enterprise applications
Users
Executives
Business
Users
GIS
Quantitative
Analysts
Mobile BI
Front-line
Workers
OLAP
Optimization
Geospatial
Temporal
Advanced
Analytics
Agile
Analytics
Big Data
Integration
Application
Development
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Demographics
Transaction Logs
Documents
Video
Text
Images
Mobile Web
SMS/MMS
Machine Logs
Click Stream
Sensor Networks
Internet Search
Social Networks
Audio
be consumed.
Teradata solutions have successfully helped
Our clients want to optimize their digital marketing spend. They need to understand, Is the advertising I run on Site A better than the advertising I run on
Site B? And is this creative more effective than an optional creative? In order
to be able to reach those conclusions, we use the Teradata Aster MapReduce
Platform to get the context in which the ad was served, every time it was
served. What is the ad? What is the site it is run on? What day and time is it
run? All that information is analyzed using marketing attribution MapReduce
algorithms in the Teradata Aster MapReduce Platform.
Marc Ryan, senior vice president and chief research officer, Insight Express, Press Release:
Momentum Grows for Teradata Aster Digital Marketing Optimization, April 2012
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Audio/
Video
Images
Documents
Text
Web and
Social
Machine
Logs
Customer
Relationship
Management
Supply
Chain
Management
Enterprise
Resource
Planning
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Competitors
Replaced by
Teradata Data
Warehouse Systems*
Number of Times
Teradata has Replaced
Competitive Data
Warehouse Systems
*Combined replacements of these competitors last two years: DataAllegro, Greenplum, IBM, Microsoft, Netezza, Oracle
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The Teradata platform was not only less expensive but also better from a risk-assessment
view. In the last nine months that we have
been running on it, we have hardly needed to
perform any maintenance. With our former
Oracle data warehouse, we were repeatedly
indexing and partitioning. We definitely
made the right decision in terms of improved
operations as well as expanded analytics.
Figure 8.)
We also have options for companies that
want the flexibility of cloud-based offerings:
> ADW Private Cloud, a next-generation
solution that extends the cloud capabil-
Teradata
Express
Teradata ADW
Private Cloud
Teradata
Express for
Public Cloud
Teradata Data
Warehouse as
a Service
Teradata Express
for VMware Player
On the Active
EDW Platform
Teradata Express
for Amazon EC2
Hosted
in the Cloud
pay-as-you-go options
> Teradata Data Warehouse as a Service
(DWaaS), which was developed for
midsized companies, offers attractive
monthly pricing options for hosting
and management of Teradata Data
value to the business, rather than managing the data warehouse. All from a vendor
Warehouse technology
> Teradata Hybrid Cloud combines
private and public options to build the
best architecture for your requirements
> Teradata Express public and private
cloud is deployed free for test and dev
or proof-of-concept projects
> Teradata Aster public cloud, an MPP
database management system for the
cloud with pay-as-you-go, incremental
scaling-on-demand
> Teradata Aster Express private cloud,
deployed free for test and development
or proof of concept projects
> Aprimo public cloud includes the
Aprimo SaaS product suite and Aprimo
Marketing Studio
For customers that want to minimize their
IT burden, Teradata offers a complete suite
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Its interesting because we had a very accelerated plan around where we wanted to take
technology at BevMo, the IT plan, and we
always had Teradata in the back of our minds,
but the cloud offer really brings it into a whole
new realm because it's not as big a risk from
a financial perspective.
Green Savings
Delivered by Teradata Active EDW
89% Reduction in footprint
$388,000 Annual IT real estate savings
$143,000 Annual energy savings
can deliver.
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next purchase.
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that will:
> Innovate with big data analytics
Truth
Fact
> Active load, active access, active events, active workload management, active enterprise integration and active availability
The Best Decision Possible is a trademark, and Teradata and the Teradata logo are registered trademarks of Teradata Corporation and/or its affiliates in the U.S.
or worldwide. Teradata continually improves products as new technologies and components become available. Teradata, therefore, reserves the right to change
specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Teradata
representative or Teradata.com for more information.
Copyright 2012 by Teradata Corporation
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Produced in U.S.A.