Professional Documents
Culture Documents
Demand Media Brand Guidelines
Demand Media Brand Guidelines
V1
Demand Media
brand@demandmedia.com
BRAND
GUIDELINES
VERSION 1
JANUARY 2013
Brand Guidelines
V1
Demand Media
brand@demandmedia.com
CONTENTS
INTRO
03
IDENTITY
Logo06
Logo Clear Space
07
Logo Placement
08
Logo Sizes
09
Logo Colors
10
Logo Misuses
12
Attribution logo
13
TYPOGRAPHY
Print Typeface
Web Typeface
Typesetting Guides
17
19
20
GRAPHIC ELEMENTS
Color Palette
22
Graphic Arrows
24
Photography35
Icons38
DESIGN EXAMPLES
Business Communications
Visual Examples
45
47
Brand Guidelines
V1
Demand Media
brand@demandmedia.com
Brand Guidelines
V1
Introduction
Demand Media
brand@demandmedia.com
Identity
Demand Media
brand@demandmedia.com
TH
LO
ID
EN
TI
T
Brand Guidelines
V1
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
OUR LOGO
Here it is againour logo. Our logo is the
most visible element of our identitya
universal signature across all Demand
Media communications. Its a guarantee of
quality that unites our diverse products and
services.
We use the same version in print, on screen,
and on the side of our buildings. Its simple.
Easy to understand. No drop shadows, no
glossy reflections, no flashy graphic effects.
Our logo is a bold, simple, graphic
statement. It signifies a touchpoint, and a
connection.
The logo is made up of two elements: the
symbol and the logotype.
While it is a simple logo, we must treat
it nicely. The following pages cover the
correct usage to ensure the logo always
looks its best.
Symbol
Logotype
Logo
Brand Guidelines
V1
EVERYONE NEEDS A
LITTLE PERSONAL SPACE
Identity
Demand Media
brand@demandmedia.com
50%
25%
Brand Guidelines
V1
EVERYTHING IN ITS
RIGHT PLACE
Identity
Demand Media
brand@demandmedia.com
Corner position.
Center position.
Much better
:)
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
Logo
Symbol
Minimum size
0.8 / 100px
Minimum size
0.375 / 30 px
16 px
Brand Guidelines
V1
PICK A COLOR
ANY COLOR
Identity
Demand Media
brand@demandmedia.com
Always us a gray
logotype
10
Brand Guidelines
V1
MONOCHROME LOGOS
Identity
Demand Media
brand@demandmedia.com
BACKGROUND IMAGES
11
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
PLEASE DONT...
To maintain the integrity of the Demand
Media logo, and to promote the
consistency of the brand, it is important
to use the logo as described in these
guidelines.
12
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
DRIVEN BY...
Attribution Logo
13
Logo Colors
ATTRIBUTION BADGE
We have created these attribution badges
to help strengthen and build equity in
the masterbrand, and to create a clear
relationship between Demand Media and
the various sites we own, operate, and
for which we generate content. Used
consistently and accurately, this badge will
build awareness for our brand across our
entire network.
Built from our primary logo, this badge
includes the moniker Driven by as an
indication of the role Demand Media plays
regarding our various properties and
content creators.
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
Cracked.com Dominant website color, Red > Red Demand Media Logo > Primary placement
eNom Dominant website color, Blue > Blue Demand Media Logo > Secondary placement
eHow Dominant website color, Green > Green Demand Media Logo > Secondary placement
IndieClick Dominant website color, Yellow > Yellow Demand Media Logo > Secondary placement
Livestrong Dominant website color, Yellow > Yellow Demand Media Logo > Primary placement
There may be instances where the background color of a website doesnt sit comfortably with the
Demand Media approved logo colors, or does not provide enough contrast to render the logo legible
(examples below). In these cases and all white or all gray logo should be used.
Illegible
Use White
logo
Color clashes
Use Gray
logo
14
Brand Guidelines
V1
Identity
FILE FORMATS
Our signatures come in a variety of
formats for use in a range of applications.
On this page, each file is categorized
using the naming key listed below. Use
the PNG logos for all screen-based
applications, such as PowerPoint and
the web. For print applications, use the
Illustrator artwork with the EPS extension.
Primary logo
Demand Media
brand@demandmedia.com
For Print:
For Screen:
Folder location:
Print > Pantone_U
Print > Pantone_C
Print > CMYK_U
Print > CMYK_C
Folder location:
Screen > RGB
Folder location:
Print > 1 color
Filename example:
DM_Primary_RGB_Darkblue.eps
(color name varies for each logo color)
Filename:
DM_Primary_1col.eps
Filename example:
DM_Primary_Pantone_C_ Darkblue.eps
(color name varies for each logo color)
Demand Media
Primary
Reg
Small
Attribution
RGB
CMYK
Pantone_U
Pantone_C
RGB color
CMYK color
Uncoated Paper application
Coated Paper application
Darkblue
LIghtblue
Darkgreen
Lightgreen
Yellow
Red
Gray
The
The
The
The
The
The
The
1 color
Rev
15
For Print:
For Screen:
Folder location:
Print > Reg_Pantone_U
Print > Reg_Pantone_C
Print > Reg_CMYK_U
Print > Reg_CMYK_C
Folder location:
Screen > Reg_RGB
Filename example:
DM_Reg_Pantone_C_Darkblue.eps
(color name varies for each logo color)
Filename example:
DM_Reg_RGB_Darkblue.png
(color name varies for each logo color)
Folder location:
Screen > RGB_Reg_ Small Scale Use
Filename example:
DM_Reg_Small_RGB_Darkblue.png
(color name varies for each logo color)
Attribution logo
For Screen:
Folder location:
Folder location:
Screen > Attribution_RGB_Rev
Filename:
DM_attribution_RGB_Rev_Darkblue.png
Filename example:
DM_attribution_RGB_Darkblue.png
(color name varies for each logo color)
Identity
Demand Media
brand@demandmedia.com
TY
PO
ID
PH
EN
TI
T
Brand Guidelines
V1
16
Brand Guidelines
V1
A FRIENDLY FACE
GOTHAM ROUNDED IS
OUR TYPEFACE. WE USE
IT IN TWO WEIGHTS
BOLD AND MEDIUM.
Typography is an important aspect of
our brand identity. Our typographic style
contributes to our distinctive aesthetic.
The typography usage examples on the
following pages should be followed to
ensure all of our communications appear
consistent.
Identity
Demand Media
brand@demandmedia.com
ROUNDED
FRIENDLY
SIMPLE
CLEAR
ELEGANT
PRECISE
GEOMETRIC
17
Brand Guidelines
V1
Identity
OUR TYPEFACE:
USE IN PRINT
Demand Media
brand@demandmedia.com
18
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
OUR TYPEFACE:
USE FOR WEB
Since Gotham Rounded is currently
not available as a webfont, we have
substituted it with a close alternative
called Proxima Nova Soft.
As with Gotham Rounded, we use the
Bold weight for headlines, and Medium
for body copy.
SECONDARY TYPEFACE:
USE FOR POWERPOINT
In cases where a standard system font
is requiredsuch as sales presentation
Powerpoint documentsArial Regular
and Bold should be used.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &*#@?!/+(.,:;)
19
Brand Guidelines
V1
Identity
TYPESETTING GUIDES:
Demand Media
brand@demandmedia.com
20
G
IEDL RA
EENM PH
C
IC
T
E
O
ITN
G L
YTS
PH RA O
IC O PH R P
O TO I A
C L
N
S GR A ET
R
A R TE
PH O
Y WS
Brand Guidelines
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Identity
Demand Media
brand@demandmedia.com
21
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
PICK A COLOR
ANY COLOR
OUR CORE COLORS
ARE WHAT GIVE US OUR
PERSONALITY. WERE
BRIGHT, BOLD, AND
COLORFUL.
Up until this page, youve been seeing an
all-gray logo. But an all gray logo would
be a bit boring, right? The Demand Media
logo can in fact appear in one of six
vibrant colors. And theres a dark gray
color for our typography, and for instances
where a color logo is not appropriate.
As you can see, our colors are VIBRANT.
When using the colors in print, it is important to always seek to use Solid Pantone
inks. This way, all of our materials will be
consistent, and our colors look vibrant.
These same vibrant colors cannot be
achieved using standard CMYK printing.
Only use CMYK colors when absolutely
necessary.
Please note, when printing certain colors
onto coated or uncoated paper, the
Pantone color specified differs. Please refer to the color breakdowns on this page.
Coated Paper
PANTONE 285 C
Coated Paper
PANTONE 305 C
Coated Paper
PANTONE WARM RED C
Coated Paper
PANTONE 116 C
Uncoated Paper
PANTONE 285 U
Uncoated Paper
PANTONE 305 U
Uncoated Paper
PANTONE WARM RED U
Uncoated Paper
PANTONE 115 U
R 80
G 150
B 242
HEX #5096F2
R 70
G 212
B 230
HEX #3DD4E6
R 250
G 84
B 54
HEX #F95336
R 254
G 203
B0
HEX #FECB00
Coated
C 90
M 48
Y0
K0
Coated
C 60
M0
Y7
K0
Coated
C0
M 86
Y 80
K0
Coated
C0
M 12
Y 100
K0
Uncoated
C 70
M 30
Y0
K0
Uncoated
C 60
M0
Y 10
K0
Uncoated
C0
M 70
Y 66
K0
Uncoated
C0
M 12
Y 95
K0
Coated Paper
PANTONE 7479 C
Coated Paper
PANTONE 382 C
Coated Paper
PANTONE COOL GRAY 10 C
Uncoated Paper
PANTONE 7479 U
Uncoated Paper
PANTONE 381 U
Uncoated Paper
PANTONE COOL GRAY 10 U
R 50
G 209
B 126
HEX #32D17E
R 200
G 215
B0
HEX #C7D600
R 102
G 110
B 117
HEX #666E75
Coated
C 80
M0
Y 65
K0
Coated
C 28
M0
Y 92
K0
Coated
C4
M0
Y0
K 75
Uncoated
C 58
M0
Y 58
K0
Uncoated
C 25
M0
Y 84
K0
Uncoated
C4
M0
Y0
K 75
22
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
SECONDARY COLORS
Our color palette is bold, and in certain
instances it can appear too bold.
So weve created 6 additional pale colors
that can be used to support the primary
color palette. These secondary colors
should only be used when absolutely
necessary. Our preference is to only
use primary color palette across most
communications.
Secondary paletteWhen to use:
Charts or infographics
More expressive graphic communications
(such as posters)
Presentation slide backgrounds
How to use them:
Only use neutral colors for presentation
slide backgrounds.
Never use the secondary colors on
their own. They should only be used to
complement the core colors.
Examples of our color palette in use can be
seen on pages 31 and 32.
Please note, when printing certain colors
onto coated or uncoated paper, the
Pantone color specified differs. Please refer to the color breakdowns on this page.
Coated Paper
PANTONE 304 C
Coated Paper
PANTONE 373 C
Coated Paper
PANTONE 100 C
Coated Paper
PANTONE 196 C
Uncoated Paper
PANTONE 304 U
Uncoated Paper
PANTONE 372 U
Uncoated Paper
PANTONE 100 U
Uncoated Paper
PANTONE 196 U
R 154
G 222
B 239
HEX #9AE0EF
R 212
G 229
B 138
HEX #D4E58A
R 252
G 232
B 112
HEX #FCE870
R 255
G 202
B 192
HEX #FFCAC0
Coated
C 36
M0
Y6
K0
Coated
C 20
M0
Y 42
K0
Coated
C0
M0
Y 58
K0
Uncoated
C 39
M0
Y 11
K0
Uncoated
C 20
M0
Y 48
K0
Coated Paper
PANTONE Cool Gray 1 C
Coated Paper
WARM GRAY 4 C
Uncoated Paper
PANTONE Cool Gray 1 U
Uncoated Paper
WARM GRAY 3 U
R 236
G 242
B 243
HEX #ECF2F3
R 209
G 209
B 200
HEX #D1D1C8
Coated
C3
M2
Y4
K5
Coated
C9
M 11
Y 13
K 23
Uncoated
C4
M3
Y7
K7
Uncoated
C8
M9
Y 11
K 121
Uncoated
C0
M0
Y 61
K0
Coated
C0
M 23
Y5
K0
Uncoated
C0
M 25
Y 10
K0
23
Brand Guidelines
V1
FOLLOW THESE
DIRECTIONS
GRAPHIC ARROWHEADS
Our graphic identity is more than just our
logo, typeface, and colors.
An important part of our graphic look and
feel are the use of arrowheads. The arrows
are derived from our logo, and signify
connection and action.
Used alongside our bold color palette and
angled headline typography, the arrows
provide a bold and engaging graphic look
and feel to all our communications.
The following pages explain how the
arrowheads should be used with typography, color, and photography.
Identity
Demand Media
brand@demandmedia.com
24
Brand Guidelines
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Identity
L
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A AD EM
E M O
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IN R C R
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A IP NS
RE
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U
IP R
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RE DO N IP
LO A CO ADRET
M T R A
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M T G
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C
GRAPHIC ARROWS:
TYPE ALIGNMENT
Demand Media
brand@demandmedia.com
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
L
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IN R C R
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IN R N O
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25
Identity
GRAPHIC ARROWS:
TYPE ALIGNMENT & ANGLES
LO
IP R
A SU EM
D M
O
LO
R
Left alignment
100%
12%
Blue lines represent a clear
space border. The width of
the border is equal to 12%
total width of the arrow.
LO
M R
A AD EM
ET ME O I
U T LO PU
RI C
P EN R
Brand Guidelines
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Demand Media
brand@demandmedia.com
26
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
RECING
LOREM IPSUM
DOLOR AMET
CONSECTETUR
ADIPISCING
PELLENESQUE
CURSUS.
M
RE UM R
LO PS LO
I
O
D
A
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ET AM A M
U E D
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P
Right alignment
LOREM
IPU MADOL
OR AMET
CONSE ETU
DIP RECING
LOREM IPSUM
DOLOR AMET
CONSECTETUR
ADIPISCING
PELLENESQUE
CURSUS.
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
27
GRAPHIC ARROWS:
TYPE SIZE & LINE COUNT
100%
12%
Right alignment
3 lines of type
LO
M R
A AD EM
ET ME O I
U T LO PU
RI C
P EN R
4 lines of type
4 lines of type
M
RE UM R
LO PS LO
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LO
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Left alignment
3 lines of type
5 lines of type
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
RECING
Small TypeMax 6 lines
within space
5 lines of type
LOREM IPSUM
DOLOR AMET
CONSECTETUR
ADIPISCING
PELLENESQUE
CURSUS.
LOREM
IPU MADOL
OR AMET
CONSE ETU
DIP RECING
LOREM IPSUM
DOLOR AMET
CONSECTETUR
ADIPISCING
PELLENESQUE
CURSUS.
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
GRAPHIC ARROWS:
OUTSIDE TYPE USAGE
As well as inside the arrows,
typography can be placed outside of
the arrows.
The typography alignment should
always relate to the right angle created
by the arrows.
Left alignment
L
A M OR
M A E
E
M
ET T C DO IP
U O LO U
RE RA NS R
C DI E
IN P
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Right alignment
L
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C RA CO R
IN D N
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M T E
EE O
YO T
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M
YO EE
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Left alignment
Right alignment
28
Brand Guidelines
V1
GRAPHIC ARROWS:
USING CROPS
AND ANGLES
Identity
Demand Media
brand@demandmedia.com
29
LO
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Demand Media
brand@demandmedia.com
Filename: DM_arrow_crops.ai
This file containds multiple editable layouts.
These will give you a starting point for
creating layouts.
30
U
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L
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GRAPHIC ARROWS:
USING ARROWS AND
TYPOGRAPHY
Identity
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Brand Guidelines
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LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
Identity
Demand Media
brand@demandmedia.com
L
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A
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A
ET ME DO M I
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IN R C R
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31
U
IP R
M LO SE
RE DO N IP
LO A O D ET
M T C RA AR
E U
M T G
A E IN
C
L
A M OR
M A E
ET D M
C ETU CO OL IPU
IN R N O
G A S R
A DI E
RE P
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USING COLOR:
DOs
LO
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Brand Guidelines
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Below are some approved color combinations. Please note, some of these utilize our secondary pale colors.
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
LO
M R
A AD EM
ET ME O I
C U T LO PU
IN R C R
G AD O
A IP NS
RE
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IN R N O
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USING COLOR:
DONTs
32
Avoid these color combinations They clash and many are difficult to read
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR
AMET CONSE
ETURADIP
CING ARET
LOREM IPU
MADOLOR AMET
CONSE ETUR
CING ARET
33
L
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IN R C R
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M T R A
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IN R C R
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LO
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Demand Media
brand@demandmedia.com
L
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GRAPHIC ARROWS:
USING PHOTOGRAPHY
Identity
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Brand Guidelines
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Brand Guidelines
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Identity
Demand Media
brand@demandmedia.com
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34
Brand Guidelines
V1
PRETTY PICTURES
PHOTOGRAPHY USAGE
Our photography captures a slice of
everyday life. Its never fake or frivolous.
It should make you feel like you are right
there in the room. Its about telling stories
through personalities, interactions, and
experiences. So it feels real, honest and
straightforward.
OUR APPROACH TO PHOTOGRAPHY
natural and relaxednot posed or artificial
everyday and honestsomething we can
all relate to in real life (with warts and
all, our coffee cups are dirty, our boots
have mud on them, our shirts wrinkled
this makes them more believable)
personal and engagingcapturing
emotions and intimacy.
sometimes funny. Real life can be a little
weird, goofy, and funny. Were not afraid
to celebrate that.
Identity
Demand Media
brand@demandmedia.com
35
Brand Guidelines
V1
PHOTOGRAPHY USAGE
Further examples.
Identity
Demand Media
brand@demandmedia.com
36
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
PHOTOGRAPHY
DONTs
37
Brand Guidelines
V1
THE MAKING OF
AN ICON
A number of icons have been designed
to communicate the many different types
of content we produce, and the many
different audiences we reach.
But please use the icons with restraint.
Yes, theyre cute, but please dont sprinkle
them on every brand communication.
They are there to support specific themes
in marketing communications.
The icons can appear in any of our
primary colors.
Please refer to the basic guidelines on
page 42.
All of these icons can be found in the file:
DM_all_icons.ai
Identity
FOOD
Demand Media
brand@demandmedia.com
HOME
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Brand Guidelines
V1
AUTO
Identity
PETS
Demand Media
brand@demandmedia.com
ENTERTAINMENT
39
Brand Guidelines
V1
MEDIA
Identity
TECHNOLOGY
Demand Media
brand@demandmedia.com
FINANCE
40
Brand Guidelines
V1
LIVESTRONG
Identity
HEALTH
Demand Media
brand@demandmedia.com
MOMS
41
Brand Guidelines
V1
STYLE
Identity
Demand Media
brand@demandmedia.com
42
Brand Guidelines
V1
Identity
Demand Media
brand@demandmedia.com
PLEASE DONT...
PLEASE DO...
LEARN
MORE
VIEW
SLIDESHOW
43
Design Examples
EX D
A ES
M I
PL GN
ES
ST
W A
IN EB TI
TE S ON
R ITE ER
N
Y
A
L
PR
IN
T
Brand Guidelines
V1
Demand Media
brand@demandmedia.com
44
Brand Guidelines
V1
Design Examples
Demand Media
brand@demandmedia.com
STATIONERY
1333 2ND STREET STE 100
SANTA MONICA
CA. 90402
WWW.DEMANDMEDIA.COM
P/ 310.123.4567
F/ 310.123.4567
E/ ACCOUNTS@DEMANDMEDIA.COM
Mr John Smith
Dear Name,
Company Title
340 Bryant Street
San Francisco
CA 94107
USA
Date:
03.05.2011
Helvetica Regular
10pt on 13pt linespacing
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excestium veni dolest, quia ne ducilitatus duci num ant eum quas abo.
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restrum, solum et quo quia voluptatem restiunt fugiat andita conescius voluptate
cus sum libusdae. Ut voles et perferspero eaquaestium as et moluptiunto evelia de
min poreperumquo bea velit intintur, ullam nos nos res am, volendi sero voluptas
enectur?
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molupturibus re, occuptatis vitatem quo officiat voloribusam comnimagniam nullam
ape simi, quia aut dolore por at quamet omnis magnimi, nem faceri tem arit haria
sequianiste am res in core sitatemqui ut il incte nullani mporese quidisquis dundantis sim sequae quaerum que sapid unt ipictota dolest adit quia nobis unt quo
veratiis et auta earum quo volest, simusapit, ius magnisitas eicabo.
Envelope
Et od eos nist aliqui qui tempeliatum nonse sum ea eaque cone comnimi, nestis et
fuga. Iquiatquia sequidelest, alit fugit fugiaes diat.
Regards,
John Smith
Helvetica Regular
10pt on 13pt linespacing
45
Brand Guidelines
V1
Design Examples
Demand Media
brand@demandmedia.com
Email Signature
From:
John Smith
Subject: Brand Guidelines
Date:
May 25, 2011 10:14AM GMT
Cc:
Dear Sir,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis ornare, urna varius faucibus ornare, ante metus
eleifend dolor, ac porta nunc nisi elementum orci. Phasellus a ipsum eros. Donec mattis nunc et urna faucibus
quis laoreet magna eleifend. Maecenas imperdiet faucibus tellus vel placerat. Nullam quis nisl eu leo faucibus
accumsan.
Best Regards,
Nest
Peter Luttrell
SVP Ad Solutions & Brand Management
Demand Media
1333 2nd Street Ste 100
Santa Monica, CA. 90402
www.demandmedia.com
peter.luttrell@demandmedia.com
310.917.6438
Peter Luttrell
SVP Ad Solutions & Brand Management
Demand Media
1333 2nd Street Ste 100
Santa Monica, CA. 90402
www.demandmedia.com
peter.luttrell@demandmedia.com
310.917.6438
Horizontal lines:
Repeated em-Dash
(Option key plus )
Color
R209
G211
B212
Horizontal lines should be
at a length, depending on
the staff name and title
(longest line)
46
Brand Guidelines
V1
WEBSITE
Design Examples
Demand Media
brand@demandmedia.com
47
Brand Guidelines
V1
Design Examples
Demand Media
brand@demandmedia.com
INTERNAL PRINT
Shown on the following pages are
hypothetical examples, showing the brand
identity applied across various materials.
48
Brand Guidelines
V1
Design Examples
Demand Media
brand@demandmedia.com
POSTER
TOTE BAG
49
Brand Guidelines
V1
Demand Media
brand@demandmedia.com
DESIGN MATTERS
If youve just read these guidelines, you have
our appreciation. It means you share our belief
in details and quality. We know applying these
principles takes time and effort, but the stories
we tell in all our Demand Media communications
will be stronger for it.
If you ever have additional questions about our
visual identity and its application in design, dont
hesitate to contact brand@demandmedia.com
Thank you.
50