Data-based (empirical)

Scientific inquiry
The sum of what we know

Systematic
Into a problem
Objective
Critical

What is knowledge?
An organized, systematic, databased, critical, objective, scientific
inquiry into a specific problem,
undertaken with the purpose of
finding answers or solutions to it.

The Real World

What is a business research?
Research

Why do we need research?

Organized

The Theoretical World

To broaden the knowledge

Lecture 1 - Setting the

Scene
Add knowledge to existing
knowledge

Are certain
outcomes
(politically)
desirable?

The essence of scientific research

Objectivity

Methodology: replicable

Permission from
respondents or their
parents

Full disclosure on
methods, data, and
results
Confidentiality and privacy of
respondents
Non-significant results,
contradictory results,
and illogical results

Experiment: afterwards

Respondents may always

know the goal of the
research they participate in

The world we live in and observe

A clearly
delineated
(beschrieben /
skizziert) problem
statement

Ethical Issues in Business Research

Key Success Factors

Spread your time input

Time Management

Group work
Deadlines
Cases (input interactive lectures)
plus reading (book) chapters

The world where our theories,

ideas, hypotheses, and concepts
exist