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CUSTOMER VALUE OPTIMIZATION

DETERMINE YOUR
PRODUCT MARKET/FIT

CHOOSE A TRAFFIC SOURCE

Facebook
Ads

Twitter
Ads

LinkedIn
Ads

YouTube
Ads

Email
Marketing

SEO

Blogging

Social Media

Adwords

OFFER A LEAD MAGNET

YES!

OFFER A TRIPWIRE

YES!

FOLLOW-UP SERIES

YES!

NO

FOLLOW-UP SERIES

OFFER A CORE PRODUCT

YES!

YES!

NO

NO

FOLLOW-UP SERIES

OFFER A PROFIT MAXIMIZER

YES!

NO

YES!

NO

NO

CREATE THE RETURN PATH


E-mail
Marketing

Blogging

Retargeting

Social
Media

Custom
Audiences

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