A REVIEW ON SETH GODINS ALL MARKETERS ARE LIARS

ABSTRACT
Seth Godin is a well renowned American author, entrepreneur and marketer.
He wrote the book All Marketers are Liars, which made the Amazon top 100
bestseller list. The book explains how marketers can be effective not by lying
to consumers, but by influencing them through the stories they tell. There
are five steps on the dos to encounter successful marketing. The book has
definitely earned its place as one of the top marketing or business books to
read. It does not bore you with conventional marketing tactics but allows the
reader to dive in the consumers minds mixing both learnings from
psychology and business. This review aims to summarize Godins main
points, giving its reader a preview of what is to be expected of the contents
of the book.