CHAPTER 9

1) The problem statement of a research project provides a good starting point for
designing a questionnaire
A)True
B)False
2) Do you thin there is a good market for the product and that it will sell well?
This question is
A)Leading
B)Loaded
C)Double barrelled
D)Ambiguous
3)To what extent do you agree that employees should be given higher pay rises?
This question is
A)Leading
B)Loaded
C)Double barrelled
D)None of the above
4) The sequence of questions in the questionnaire should be such that the respondent
is led from questions of a specific nature to those that are more general
A)True
B)False
5)The sequence of questions in the questionnaire should be such that the respondent is
led from questions that are relatively difficult to answer to those that are progressively
more easy
A)True
B)False
6) The biggest disadvantages of secondary data is
A) That they are generally qualitative in nature
B) That they cannot be used for forecasting purposes
C) That they are not meeting the specific needs of the particular situation or setting
D) That it is generally more expensive to collect secondary data than primary data
7) An advantage of electronic questionnaire is that this way of surveying is relatively

cheap
A)True
B)False
8) An advantage of a mail questionnaire that a respondent can take more time to
respond at convenience
A)True
B)False
9) A disadvantage of a mail questionnaire is that the anonymity of the respondent is
high
A)True
B)False
10) The nature of the variable tapped-subjective feelings or objectives facts will
determine what kind of questions are asked
A)True
B)False
11)Closed questions allow respondents to answer them in any way they choose
A)True
B)False
12) Instead of phrasing all questions in a questionnaire positively , it is advisable to
include some negatively worded questions as well
A)True
B)False
13) A question that lends itself to different possible responses to its sub-parts is called
a recall-dependent question
A)True
B)False
14) By asking a load question, we are signalling and pressuring respondents to say
yes
A)True
B)False
15) A proper introduction of a questionnaire clearly discloses the identity of the
researcher and conveys the purpose of the study

A)True
B)False