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  • Maersk Case Study Analysis Questions

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    amit
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    Maersk Line executed a social media plan across platforms like Facebook. The company calculated a 1,500% return on investment from Facebook that the document questions and asks if the calculation method is agreed with. It discusses challenges Maersk Line may face with social media in the future and what areas the company should focus on next.

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    Questions for Case Study

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    Maersk Line executed a social media plan across platforms like Facebook. The company calculated a 1,500% return on investment from Facebook that the document questions and asks if the calculation method is agreed with. It discusses challenges Maersk Line may face with social media in the future and what areas the company should focus on next.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    832 views1 page

    Maersk Case Study Analysis Questions

    Uploaded by

    amit
    Maersk Line executed a social media plan across platforms like Facebook. The company calculated a 1,500% return on investment from Facebook that the document questions and asks if the calculation method is agreed with. It discusses challenges Maersk Line may face with social media in the future and what areas the company should focus on next.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Maersk Case Study Analysis Questions

    1. Evaluate how Maersk Line executed on its social media plan and platforms.
    2. How do you think Jonathan Wichmann calculated the 1,500 percent ROI on
    Facebook? Do you agree with his calculation? Why or why not?
    3. What are the challenges facing Maersk Line in social media going forward?
    4. What should Maersk Line do next? What areas should the company focus on and
    why?

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