Solution

Non Traditional Marketing

To mix the auto into American individual and alter their opinion set
about BMW
To make a Hugh buzz un individuals' day by day occasion to get the
auto on individuals'
conversational motivation.
Leverage another band(James bond) to advance own brand(BMW Z3)
Psychographic division, non customary showcasing is more compelling
Use the 4 step client Emotional Purchase (AIDA) i.e. Awareness,
Interest, Desire, Action
Leveraging the hubbub in business sector that would give more
extensive hobby and consideration regarding the brand

Improvement of a Cult Brand

Changing the picture of BMW from Status image to Ultimate Driving
Machine

Expanded viability of Supply chain administration through productive

instruments
Six Month crevice between film dispatch and Z3 dealership accessibility
offered BMW to manufacture autos to correct client details.
Activities like radio integration, web advancement and so forth
to increase dealer traffic and recreating other enthusiasm of different
models of BMW

Multi Media Approach

Power of numerous voices:

Advancement through "multimedia" communication system, fortifying

every one of the components included.
Sending out Request of Proposals to just those that were equipped for
pulling pulling unconventional campaigns to achieve companys goals.
Advantages :
1. More prominent effect and more believability to campaign.
2. More extensive group of onlookers was pulled in.
Risks :
1. Risk of disappointment.
2. Abnormal state of opportunity given in campaign could have
demolished the entire picture.