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    ATTITUDE is a hypothetical construct that represents an individuals degree of like and dislike for an item. Attitudes are judgment they develop on the A,B,C model( affect, behavior and cognition) How do consumers choose among brand alternatives? do they have any specific choice? How they select best alternatives or reject bad ones? What is their intention?

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    ATTITUDE is a hypothetical construct that represents an individuals degree of like and dislike for an item. Attitudes are judgment they develop on the A,B,C model( affect, behavior and cognition) How do consumers choose among brand alternatives? do they have any specific choice? How they select best alternatives or reject bad ones? What is their intention?

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    9 views10 pages

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    Uploaded by

    Deepakgupta0001
    ATTITUDE is a hypothetical construct that represents an individuals degree of like and dislike for an item. Attitudes are judgment they develop on the A,B,C model( affect, behavior and cognition) How do consumers choose among brand alternatives? do they have any specific choice? How they select best alternatives or reject bad ones? What is their intention?

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    PRESENTATION

    ON

    ATTITUDE & CONSUMER


    BEHAVIOR

    By: Neeraj
    Rathore
    ROLL NO: M08076
    ATTITUDE
    • An attitude is a hypothetical
    construct that represents an
    individuals degree of like and dislike
    for an item.

    • Attitudes are judgment they develop


    on the A,B,C model( affect, behavior
    & cognition)
    SOME QUESTIONS
     How do consumers choose among
    brand alternatives?
     Do they have any specific choice?
     How they select best alternatives or
    reject bad ones?
     What is their intention?
    Attitude component and
    manifestation

    Initiator Component Component


    Attitude
    Stimuli evaluation
    Products Affective Emotions or
    manifestation
    Situation feelings
    s Overall
    Cognitiv Orientati
    Retail
    e Beliefs
    outlets on
    Sales Towards
    person Behavior Object.
    Advertisi al Behavioral
    ng intention
    Attitude change
    Diversification of the decision due
    to some reasons.

    • Personal experience
    • Seeking alternatives
    • Word of mouth
    • Innovation
    • On the spot
    THANK YOU

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