TARUN SHARMA

 INTRODUCTION OF SWOT ANALYSIS

 HOW TO DO A SWOT

 USE OF SWOT ANATYSIS

 NOKIA SWOT ANALYSIS

“SWOT analysis is to identify the key
internal and external factors that are
important to achieving the objective.”
 Step 1 – Information collection

 Step 2 – What might be

 Step 3 – Plan of action

 Environmental scanning

 Analysis of existing strategies

 Strategic Issues defined

 Develop new/revised strategies

 NOKIA SWOT ANALYSIS

Strengths of Nokia

 33% market share.

 A new, innovative product or service.

 Effective advertisement and market

communication
 Weakness of Nokia

 Lack of the service centre.

 Damaged reputation.

 Design to market takes more time.

 Opportunities of Nokia

 Highest growth in markets such as China

and Latin America.

 A developing market such as the

Internet.

 Increase their presence in the CDMA

market, which they are just entering, as
well as 3G.
 Threats of Nokia

 Price wars with competitors.

 3G will increasing competition between

suppliers

 Cheaper midrange models from Motorola

and others.