Goal

Type - Main or Supporting

Tactics

Milestone 1

Milestone 2

KPI

Competitor

Website

Search Rank

Strengths (internal advantages, things the business is already doing well,

Weaknesses (internal inefficiencies, areas the business is falling behind th

Opportunities (External areas within the marketplace where the competit

Threats (External area where the competition is strong or there is a market

usiness is already doing well, the companies competitive edge)

e business is falling behind the competition or is lacking resources)

rketplace where the competition is weak and your business has potential. Use the PE

is strong or there is a market trend with potential to harm your business. Again, use

resources)

ess has potential. Use the PEST (political, economical, social, technological) analysis

m your business. Again, use the PEST analysis here):

ocial, technological) analysis to cover all the bases)

Buyer Personas
Name

Job Title

Reports To

Age

Education

Industry

Income

Family

Location

Demeanor

Hobbies

Communication Preferences

What do they Read?

Goals

Quotes

Buyer Persona 1

Buyer Persona 2

Buyer Persona 3

Buyer Persona 4

Buyer Persona 5

Buyer Persona 6

January
Title 1
Title 2
Title 3
Title 4
Title 5
Title 6
Title 7
Title 8
Title 9
Title 10

February
Title 1
Title 2
Title 3
Title 4
Title 5
Title 6

Type

Title 7
Title 8
Title 9
Title 10

March
Title 1
Title 2
Title 3
Title 4
Title 5
Title 6
Title 7
Title 8
Title 9
Title 10

Target Buyer Persona

Details

Keywords

Distribution Channels

Author

Twitter
Day/Date

Time

Content

Time

Content

Time

Content

Monday

Tuesday

Wednesday

Thursday

Friday

Facebook
Day/Date
Monday

Tuesday

Wednesday

Thursday

Friday

LinkedIn
Day/Date
Monday

Tuesday

Wednesday

Thursday

Friday

Link

Image

Character Count

Link

Image

Campaign

Title

Image

Link

Campaign

Campaign

Time

January
Week 1
Day/Date
Day/Date
Day/Date
Day/Date
Day/Date
Week 2
Day/Date
Day/Date
Day/Date
Day/Date
Day/Date
Week 3
Day/Date
Day/Date
Day/Date
Day/Date
Day/Date
Week 4
Day/Date
Day/Date
Day/Date
Day/Date
Day/Date

February
Week 1
Day/Date
Day/Date
Day/Date
Day/Date
Day/Date
Week 2
Day/Date
Day/Date
Day/Date
Day/Date
Day/Date
Week 3

Day/Date
Day/Date
Day/Date
Day/Date
Day/Date
Week 4
Day/Date
Day/Date
Day/Date
Day/Date
Day/Date

Topic

Subject Line

Buyer Persona

List

Personalization

Images

Links

Author/Designer/Sender

Campaign

Goal

Total Sent

Delivered

Opened

Clicks

Keyword

Average Monthly Search Volume

Competition