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Research study on Indian real estate classifieds sector (on-line and off-line)
CLIENT

SAMPLE ANALYSIS TEMPLATES

A European company, evaluating an acquisition opportunity in the

Indian real estate classifieds segment

ONLINE REAL ESTATE CLASSIFIEDS: KEY MARKET PLAYERS

RESEARCH METHODOLOGY

Desk research; 75+ phone interviews with industry players

Promoters

Times
Group

Info Edge

Bharat
Matrimony

People
Group

Team of
Professionals

RESEARCH FRAMEWORK & DELIVERABLES

Properties (#)

700,000

200,000

250,000

152,000

NA

MODULE 1: INDIAN REAL ESTATE SECTOR

Views / month

18M

7.5M

10M

NA

1.9M

1.31M

1.25M

1.32M

0.7M

0.2M

Employees

120

100

40

NA

37

NRI Traffic

13-15%

28-30%

15-17%

10-12%

28-30%

Segmental analysis (commercial, residential, rental, etc.); key

players and margins derived across the value chain
Growth drivers and inhibitors; future growth outlook for
different segments of the real estate sector
MODULE 2: CLASSIFIEDS MARKET IN INDIA

Visitors (30 days)

ONLINE REAL ESTATE CLASSIFIEDS: MARKET SIZE ($M), SHARES (%)

Market size and growth trends; Share of real estate ads in

above; Share of different newspapers, papers, magazines

2012

Pricing trends; circulation figures of major newspapers

2011

MODULE 3: REAL ESTATE ONLINE CLASSIFIEDS

Company 1

Company 2

20%

2010

45%

Market size, growth trends and drivers and future outlook

2009

Profiling and benchmarking of players on key metrics;

business (revenue) models, customer acquisition strategies

2008

Opportunity evaluation analysis for client

60% CAGR

35%

2007

Others

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