CONFORMITY

Lim Peidi
0324272
FNBE 0715

What is Conformity?
Change of belief or behaviour in order to fit in a group

Invisible Rope Social

Experiment

Elevator Social
Experiment

Why do we conform?
Informational Social Influence
- When we want to be right

Why Do we Conform?
Normative Social Influence
- When we want to be liked by the others

Why Do we Conform?
Size of Group is Bigger
- When a lot of people doing the same thing, others will
follow.

Types of Conformity
Compliance
- Change in behaviour but not personal view

Types of Conformity
Internalisation
- Change in behaviour and personal view