Definisi

Non-Profit and Goverment Market

Company that sell their goods to non profit organization, like church, university, and goverment need
to fixing price carefully because buyers has limited buying power. Selling price which lower affecting
features and quality that can offer by seller. Most of purchasing by goverment using tender system and
buyers will prefer to choose lower price without decreasing goods quality. (Kotler & Keller, 2009)
Tender
According to Nugraha (1997) tender is process of choosing contractor which including serial of
activity start from indentifying service needed by owner, preparing auction package, until signing
contract to handle physical project implementation.
E-Procurement
Website manage based on two kinds, hub vertical which base on industrial (plastic, steel, chemical,
paper) and hub functional (logistic, media, advertising, and energy management). Beside using those
Web, company can use e-procurement with other way:
1. Make extranet links direct to main supplier
2. Forming business alliance
3. Establish company purchasing site
Switch to e-procurement it means more than buy a software, e-procurement need changing strategic
and purchase structure, nevertless has many benefits. Combining purchasing for all department make
discount because of bigger volume and centrally negotiable, less purchasing staff, and decreasing
purchasing goods beyond approved supplier list. (Kotler & Keller, p.213)