Enterprise Content

Management
Gloria Villarreal
4/27/16

What is ECM
Enterprise Content Management (ECM) is the strategies, methods
and tools used to capture, manage, store, preserve, and deliver
content and documents related to organizational processes

ECM
Capture boils down to entering content into the system
Manage is what you do next to it, so it can be found and used by whomever
it is intended for
Storing it means finding it an appropriate home in your infrastructure, be it a
formal content management system or other information solution
Preserve refers to long-term care archiving, if you will the practice of
protecting it so it can be utilized however far into the future the organization
needs it to be available
And deliver is all about putting the information in the right peoples hands
right when they need it to be there

ECM: Listen to your users!

1. Make it easy but secure
2. Make it available anytime, anywhere
3. Make it smart

What is EFSS
Enterprise File Sync and Share (EFSS) is a service that allows
users to save files in cloud or on-premises storage and then access
them on other desktop and mobile computing devices

Will EFSS replace your ECM solution?

This service was converting worldwide workers because they were tired of
ECMs difficult use
ECM tight controls, EFSS brought true mobility to these tight controls
EFSS wont replace ECM, it is only a part of the disruption in the ECM
landscape

10 Cloud Roadblocks & what to do about

them
Client objectives

Data Expiration

Heavy regulated industries

Privacy Concerns

Global locations
Fear
Process challenges

Customer-Service Needs
Current Services
Costs

Tips from the field to prevent, avoid, or deal

with roadblocks
Try before you buy
Clearly and accurately justify savings to management
Involve your legal and compliance teams
Consider your disaster recovery plan
Plan for outages
Conduct an internal communications campaign

Cloud and Mobile: Information Management

Challenges
Cloud
Opportunity
Google, Microsoft and IBM are all looking at ways to lock
organizations into their cloud platforms.
Threat
Carry security threats
Critical information leaking outside the organization

Cloud and Mobile: Information Management

Challenges
Mobile

Opportunity
Changes working patterns and a desires to achieve better work
outside the traditional 9 to 5 workday
Threat
Always-on mobile devices and operating systems

Information Management in 2015: Hybrid Clouds

Hold business critical content securely on-premises and the more
active, collaborative content is moved to the cloud

Managing Content? Start with Metadata

What is Metadata
1.Descriptive Metadata

a.information used in a search - title, creator, author, keywords

2.Structural Metadata

a.how a digital image is configured or how pages are ordered to form

chapters - file format, file dimension, file length

3.Administrative Metadata

a.information that helps manage an asset - rights management and

preservation

Provides the foundation needed to make assets more discoverable,

accessible, which makes it more valuable.

Metadata transforms content into

SMART ASSETS
Metadata is the foundation for every digital strategy.
It is needed to deliver an optimized and fully engaging consumer experience.
The goal of storing assets is discovery

Why Metadata
Allowing assets to be found by relevant criteria
Identifying assets
Bringing similar assets together
Distinguishing dissimilar assets
Giving location information

6 Best Practices Content Management

1.Developing a content strategy
2.Creating useful content
3.Developing a content-life cycle
4.Ensuring content is finable
5.Integrating content and social channels
6.Managing change

The End

Thank you!