ADC

AutomatedContentManagementandDistribution

ImagineCommunicationsADC
automationisthesolutiontoanycontent
managementworkflowrequirement.Itis
theidealplatformforcontentcontroland
deliverybyincorporatingthebenefitsof
assetmanagementwiththeefficiencies
ofautomatedoperations.
ADCsmodular,scalablearchitectureallowsittoadaptto
yourevolvingbusinessneeds,givingyouthetoolsand
flexibilitytoexplorenewrevenueconcepts.

ProductFeatures

AutomationfromNowtoNext

Reliable:ADCistrustedastheautomationsolutionforsome

Automationisnolongersimplychannelplayoutithas

ofourindustrysmostdemandingenvironments.Aresilient,

becomeacontentmanagementanddistributionengine.Media

robustandprovenplatform,ADCprotectsyourrevenue

operationsneedtobeabletosimplyandeffectivelydistribute

streamswithmultiple,interlockingredundancystrategies.

theircontent,regardlessofformat.

FlexibleandScalable:TheADCsystemsscalable,

Byofferingoperationalflexibilityandmodularscalability,ADC

modulararchitectureallowsittoeconomicallyandefficiently

istheonlyautomationsolutionthatseamlesslyallowsforthe

adaptasyourneedsevolve.Whetheritisusedtolaunchmore

transitionfromnowtonext.Whateveryourneedsaretoday,

channels,incorporatenewmediaworkflows,ormeet

aninvestmentinADCmeansyouarepreparedtomeetthe

enhancedredundancyrequirements,ADCbringssimplicityto

demandsoftomorrow.

scalability.

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ADC
Affordable:Economicalpackagepricingprovidesan
affordablesystementrypointtoaccommodateanybudgetor
workflowpractice.TheADCsystemssmallhardware
footprint,quickcommissioningandlowcostofownership

ADCplayoutautomationisbuiltonthe
followingcomponents:
DeviceController

makeittheidealsolutionforsmalltomediumsized

TheDeviceControllerprovidesrealtimecontrolofdevices,and

operations.

canaccommodateandmanagemultipleplaylistsonmultiple

EasytoUse:Intuitive,Windowsbasedapplicationsprovide
anenricheduserexperience,allowingusersofallskilllevels
toquicklybecomeproficientinsystemoperations

networkedandserialdevices.Individualdevicecontrollerscan
manageseveralchannelswhilesimultaneouslyingestingother
channels.DevicesControllerscanbepairedforredundant
operations,supportingmanualorautomaticfailover.

Interoperable:ADCintegrateswithmoredevicesand
businesssystemsthananyotherautomationproduct,
creatingseamlessworkflowenvironments

FileServer
AstandardMicrosoftSQLdatabasestoresallmetadata
neededtosupportautomatedworkflows.Theflexibledatabase

ProductDetails

structureallowscustomerstocreatetheirowndatabase
tablesinadditiontothoseprovidedwiththestandard

ADCisaprovensolutionforavarietyofmarkets,including:

schema.LiketheDeviceController,FileServerscanbe

Broadcast/CableNetworks

pairedforredundancy,supportingmanualorautomatic
failover.

ADCsupportstheuniqueworkflowsassociatedwithnetwork
content.Withtheabilitytosupportregionalizedcommercial

AirClient

insertion,andadvancedmediaworkflowsincludingconversion

Ahighlyintuitiveandefficientworkstationusedformanaging

tomezzanineformats,automatedQC,andenhanced

playlists.AirClientcanmonitorandcontrolmultipleplayout

redundancy,ADCisthepreferredsolutionfornetworkcontent

andingestchannels,acrossmultipledevicecontrollers,froma

providers.

singleUI.

CommercialEnvironments

MediaClient

ADCistheidealplatformfordynamiccommercial

Aningestworkstationthatallowsnewmaterialtobeacquired

environmentsduetoitsabilitytosupportcomplexbranding,

byautomation.MediaClientalsomanagestheautomations

maximizeefficienciesinmultichanneloperations,support

databaseandthemediathatisstoredonvariousdevices,

rapidlychangingschedulesthatareassociatedwithlivenews

suchasvideodisksandarchives.

andsports,andseamlesslymanagecontentfromacquisition
UtilizingthismodulararchitectureADCcanbesimplyand

todistribution.

economically,scaledtogrowwiththeevolvingneedsofa
Public

facility.Regardlessifitislaunchingmorechannels,

ADCplayoutautomationsuccessfullysupportsworkflowsat

incorporatingnewmediaworkflowsorenhancedredundancy,

PBSmemberstations,includingsatellitecontrolandtight

ADCbringssimplicitytoscalability.

interactionwithTraffic/Schedulingsystems
CentralizedOperations
ADCsupportsmultiplecentralizationstrategies,including
distributedingest,centralizedandedgeplayout.ADChasthe
flexibilityandfeaturesettoaccommodateanycentralized
practice.

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ADC
RightSizedRedundancy
ADCfeaturesmultiple,interlockingredundancystrategiesso
youcanutilizethemethodthatbestprotectsyourrevenue
streams.Theseinclude:
ListRedundancy
ListRedundancyprovidesadvancedprotectionforyour
contentthroughtheduplicationandsynchronizationof
automationschedules.ListRedundancysecuresyour
operationsthroughtheautomaticcreationofparallel
transmissionpaths,eitherofwhichcanassumeplayout
responsibilitiesshouldtheneedarise.
Cloning
Cloningprovidesrealtime,automaticsynchronizationand
failoverbetweenapairofDeviceServers.Cloning
continuouslymonitorsthehealthandstatusoftheactive
DeviceServerand,ifitdetectsaproblem,willperforma
seamlessandautomaticfailoverovertoasecondDevice
Server.Nomanualinteractionisrequiredtoinitiateor
completethechangeoverprocess.
FlexSync
Deliveringtheultimateinflexibility,FlexSyncgivesyoucontrol
overhowredundantautomationschedulesarepopulated.It
allowsschedulestorunasynchronously,withdifferentcontent
duringsomedaypartsandinparallelinothers,forredundant
protection.
MicrosoftClustering
TheADCdatabasearchitecturesupportsMicrosoft
Clustering,allowingittobeusedtoprotectyourmetadata
assets.

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ADC
LiveUpdate

Images/Diagrams

ImagineCommunicationsLiveUpdateconnectsyourtraffic
scheduledirectlytoyourplaylistusingSMPTEBXFdata
MediaWorkflowDiagram

exchange.Eliminatingtheneedformanualcommunications
andhandwrittenplaylistchanges,LiveUpdateisasimple
workflowsolutionwithbigbenefits.
ThroughseamlessintegrationbetweenImagine
CommunicationsOSiTrafficandADC,LiveUpdate
enablesthetrafficscheduletocommunicatebidirectionally
witharunningplaylist.Changestothelogcanbemadeupto

SoftwareandHardwareRequirements:

15minutesbeforeairtime.Afterplayout,thesystem
reconcilescontentupdatesbetweenthetrafficdepartmentlog

DeviceController:Suitablyconfiguredenterpriseserverrunning
MicrosoftWindowsServer2008

andtheautomationplaylistanddownthelinetoaccounting
forreconciliation.

Database:MicrosoftSQLServer

Inthedaytodayoperationsofthemastercontroldepartment,

Client:WorkstationconfiguredwithMicrosoftWindows7

operatorsnolongerneedtodedicatehugechunksoftimeto
manipulatingplaylistsandmanuallyinsertingspotcopy

Options

changes.Theeditscanbeperformedbythetrafficdepartment

ExtendingYourProductivity

throughouttheworkflow.

Awiderangeofoptionalmodulescanextendthecapabilityof

IncreasedEfficiency

throughLiveUpdateandcommunicatedelectronically

ADC.ChoosefromthefollowingtoaugmentADCs

Instantbidirectionalcommunicationeliminatesmanualchange

functionally.

errors

Motion

Operatorapprovalsenabledforlastminuteplaylistchanges
Mastercontrolteamsstayfocusedonhighvaluetaskslike

Youreceivecontentfrommultiplesources,invariousformats,

preppingcontentforplayout

youneedtofindwaystosenditdifferentpointsofdistribution
IncreasedRevenue

and,atthesametime,streamlineyouroperationsto
maximizetheproductivityofyourstaffandeliminatecost.

Revenueismaximized,asinventoryisavailableforsaleupto

AddingMotionprovidesintelligentcontentworkflowscovering

thelastminute

thefullspectrumofadvancedmediaoperations.Archive,

Asruninformationanderroralertscanbequicklysentto

transcoding,automatedQC,multiplenearlinevolumes,

traffic

replicationandfilebasedingestareallsupportedthroughthis

Preemptionscanbegreatlyreducedwithproactive

powerfulengine.ThroughMotion,ADCcanautomatethese

managementoftheschedule

processeswithmanualvalidationatkeystagesinthe

Faster,SmarterWorkflow

workflowprocess.
Schedulecanbeefficientlymanagedwithaseamless,
Motiondoes:

interactiveoperationalenvironment

Intelligent,rulesbasedcontentworkflows

ImagineCommunicationsOSiTrafficandthirdpartyBXF

Integratestootherbusinesssystemsandtaskmanagement

complianttrafficsystemssecurelyintegratedwithADC

Usesanintuitiveworkflowbuilder,providingflexibilityand

Incrementaleditstotheplaylistsubmittedelectronically

scalability

throughouttheday

Streamlinesoperationsthoughtheautomationofcontent

EasyImplementation

managementworkflows
Twoweekinstallationtime
MinorupgradeforOSiversion7.4andabove
Thoroughworkflowandsystemoptimizationtraining

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ADC
LinkList

Facilitiesarealwayslookingforwaystosimplifyand

LinkListisanoptionfortheADCAirClientapplicationthat
providesasimplebuteffectivemechanismformanaging
breakawaylistsbasedontheactionspreformedbysingle

streamlineworkflows,makingoperationalpracticesmore
efficientthroughtheeliminationofrepetitiveandduplicate
manualtasks.

primaryormasterlist.ThroughLinkListanoperatorcan

HowcanAnyBasehelp?Inthepicturebelowisacommon

efficientlymanagemultiplebreakawaylistsforthepurposeof

AnyBaseconfiguration.

playingdifferentcontentfromwhatisfoundonthemasterlist.
ThetypicalusageforLinkListisregionalizedcommercial
insertion,whereeachofthebreakawayorslavelistsare
responsibleforplayinguniquecommercialcontenttoa
specificregion.
LinkListcanbeofbenefittoanyfacilitythatneedsasimple,
provenmethodforproducingmultipleprogramstreamswhere
differentcontentneedstobeprovidedotherthenwhatis
utilizedontheprimarychannel.
LinkListcanbeusedbyanyfacilitythatwantstorealize
additionalrevenuebyofferingtargetedorregionalized
commercialplacement,butwantstomaintainthesamelevel
ofoperationalcosts.LinkListallowsthefacilitytoproduce
multiplecommercialstreamsforanyoftheirprimarychannels,
providingasimpleandeffectivemeansofsupplyingdiffering
commercialcontenttoacableoperator,geographicor
demographicregion.

SecondaryRecord

AnyBase

WithSecondaryRecord,youcancaptureliveprogramming,

AnyBaseenablesaMediaClienttoaccesstwodatabases,

asitoccurs,forlaterreuse.SecondaryRecordwill

thenormalprimaryproductiondatabaseandasecond

automaticallyingestthecontentandcreatetheassociated

alternativedatabase.

programmetadatasotheprogramcanberepurposed
immediatelyoratalaterdate.Thecapturedprogramcan

TheprovidestheabilityfortheMediaClienttoutilizethe

easilybescheduledwithdifferentcommercialsandbranding,

alternatedatabaseforanydatabaseaction,includingreading

makingSecondaryRecordtheidealprocessfornewscast

andwritingtoandfromtheprepforms,performingdatabase

replays.

searches,andpurgingitems.
SecondaryRecordistheidealoptionforanyfacilitythat
UsingAnyBaseaMediaClientusercaningestmedia,using

needsasimple,reliablemechanismtocapturelive

establishedmediapreparationprocesses,andtheneasily

programmingforlatterreuseregardlessifitisaquickturn

sharetheresultingmetadatabysavingit

aroundnewsreplay,alivesportingeventtobereusedona

tothealternativedatabase.ThenanyuserwithanAnyBase
enabledMediaClientcanaccessthesamealternative
database,retrievethemetadataanduseitfortheirowningest

differentchanneldaysorweekslatteroranyliveeventwhere
thecontentneedstobedistributedthroughdifferentplatforms.
AutomationfromNowtoNext

processes.Thetwouserscouldbeinthesamebuildingor
locatedindifferentcites.AnyBasepromotesworkflowswhere
metadatacanbeusedasshared,commonresource.

Automationisnolongersimplychannelplayoutithas
becomeacontentmanagementanddistributionengine.Media
operationsneedtobeabletosimplyandeffectivelydistribute
theircontent,regardlessofformat.
Byofferingoperationalflexibilityandmodularscalability,ADC
istheonlyautomationsolutionthatseamlesslyallowsforthe
transitionfromnowtonext.Whateveryourneedsaretoday,
aninvestmentinADCmeansyouarepreparedtomeetthe
demandsoftomorrow.

DeliveringtheMoment

+1.866.4.Imagine

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2014ImagineCommunications