MEDIA INTERVIEW DETAILS as of June 8, 2016 at 12-NOON

NAME OF ORGANIZATION: Susan G. Komen San Diego

DATE: Thursday, June 16
ARRIVAL TIME: 7:40 a.m. - SHARP!
SEGMENT TIME: 8:15 a.m.
CLEAR BY TIME: 8:45 a.m.
LOCATION: FOX 5, 7191 Engineer Rd., San Diego, Calif. 92111
MEDIA OUTLET: FOX 5
REPORTER: TBD
WHERE TO PARK YOUR CAR (SPOKESPERSONS) AND HOW TO ENTER THE
STUDIO: Please drive into the parking lot. If parking lot is full, please park on street.
Push button on call box and let them know you are there for the Susan G. Komen San
Diego segment.
**Please plan accordingly for Kearny Mesa traffic at that time of the morning to ensure
you are on time for the segment.
DAY OF EMERGENCY AND ON-SITE CONTACT: Sandra De La Torre, Scatena
Daniels, cell: 619-764-0406 (text okay!)
TOPIC: Susan G. Komen San Diego - Kickin It Challenge
INFORMATION FOR THE PUBLIC:
Fifth Annual Kickin It Challenge Benefitting Susan G. Komen San Diego
Date: Saturday, June 18 through Sunday, June 19
Time: 8 a.m. to 8 p.m. (both days)
Location: Frances Ryan Park, 450 Hidden Trail Rd., Escondido, Calif., 92027
Website: www.kickinitchallenge.com
SPOKESPERSONS: Lauren Farmer Sherman, president and CEO, Susan G. Komen
San Diego. Laura is also a breast cancer survivor.

FOCUS OF THE INTERVIEW:

The Kickin It Challenge soccer tournament. During the two-day soccer

tournament, approximately two thousand youth soccer players on 120 teams will
be decked out in pink to participate in games that unite teams to fight against
breast cancer. The goal is to have fun while making a difference for the moms
battling the disease.

VISUALS:
Soccer kids decked out in pink, two pink soccer nets and soccer balls.
Kids kicking around the soccer balls and doing soccer tricks.
We will pit the soccer team against the anchors in the back lot for a fun,
impromptu soccer game. If the anchors want to wear athletic gear and sneakers
that would be great to play up the soccer tournament feel.
Parents wearing athletic gear and Kickin It apparel with noisemakers and signs
cheering on the team and anchors as they play against each other.
PUBLICITY IMAGES / STILLS: bit.ly/1XQ1JGu
KEY MESSAGES:
THE EVENT

The fifth annual Kickin It Challenge soccer tournament benefitting Susan G.

Komen San Diego that brings San Diego and Southern Californias youth soccer
teams together to help fight the battle against breast cancer will take place
Saturday, June 18 through Sunday, June 19 at Frances Ryan Park in Escondido.

During the two-day soccer tournament, approximately two thousand youth soccer
players on 120 teams will be decked out in pink to take the field to participate in
games that Unite in the Fight against breast cancer.

One hundred percent of proceeds raised at these events will benefit Susan G.
Komen San Diego (Komen San Diego). Over the last four years, Kickin It
Challenge events have raised more than $150,000 for Komen San Diego,
making it one of Komens largest third-party fundraisers.

Additionally, The companion Kickin It Challenge Gala Bash celebration will be

returning for its second year on Friday, June 24, 2016 at Old Poway Park from 6
p.m. to 10 p.m. Tickets are $75 which includes a silent auction, dinner, beer/wine,
and dancing. Tickets are on sale through June 21.

The Kickin It Challenge is hosted by Poway Vaqueros Soccer club and its
founding partner soccerloco (a premier soccer specialty retailer in America),
Affinity Sports and Sentry Storage. Event collateral, tournament software and
other items are donated by adidas, Wilson Trophy, the Catalyst Training Center

and The Lock People. The gala is catered by Shells Kitchen and music is by DJ
Birth.
THE BENEFICIARY ABOUT SUSAN G. KOMEN SAN DIEGO

In San Diego, six women a day are diagnosed with breast cancer and
unfortunately one woman a day passes away from this disease. However we
know if discovered early enough, the most common type of breast cancer has a
nearly 99% survival rate. And thats what our work at Susan G. Komen San
Diego is all about.

Komen San Diego continues to be the Countys largest funder of free breast
cancer services and support and is the only organization providing qualified
women the free services they need for every step of the breast cancer
journey.

These services include free diagnostic mammograms, life-saving

screenings, temporary financial aid for living expenses, transportation,
meal deliveries, education and more.

Also, next to the U.S. government, Susan G. Komen is the largest funder of
breast cancer research in the world. And much of that investment has been
awarded right here in San Diego.

HOW THE PUBLIC CAN HELP:

Learn more at KomenSanDiego.org.

You can help by bidding on auction items at the tournament or attending the gala
and bidding more there! Tickets are on sale through June 21. Purchase at
www.kickinitchallenge.com.

WED LOVE YOUR SOCIAL MEDIA SUPPORT TO HELP US PROMOTE:

SUSAN G. KOMEN SAN DIEGO
Facebook: http://www.facebook.com/KomenSanDiego
Twitter: https://twitter.com/KomenSanDiego
Event Hashtags: #KomenSD and #KickinitChallenge
OFFICIAL NEWS RELEASE: http://www.scatenadaniels.com/youth-soccer-playersscore-breast-cancer-fifth-annual-kickin-challenge/

ABOUT SUSAN G. KOMEN SAN DIEGO:

Since its inception in 1995, Komen San Diego has raised more than $13 million to fund
local non-profits who provide everything from free diagnostic mammograms and
surgeries to meal delivery, child care and temporary financial aid. Seventy-five percent
of every dollar raised in San Diego stays right here in San Diego County to fund free
diagnostic mammogram and financial assistance for treatment and services for
uninsured and underinsured women and their families. The remaining 25 percent funds
international breast cancer research. In fact, next to the U.S. government, Susan G.
Komen is the largest funder of breast cancer research in the world. For more
information, please visit www.komensandiego.org. Connect with us on Facebook and
Twitter and Instagram.
ABOUT THE KICKIN IT CHALLENGE:
The Kickin It Challenge is San Diegos first youth soccer tournament that benefits
Susan G. Komen San Diego. One in eight women will be diagnosed with breast cancer
in her lifetime, and the Kickin It Challenge is a response to the many affected by breast
cancer in the soccer community. The tournament began as an effort to help members
of our soccer community who were battling breast cancer, said Pam Bickel, founder
and president of the Kickin It Challenge. It is deeply personal. Initially we were inspired
to take action to help support the fight against this horrible disease when we lost a
member of our community to breast cancer. No child should lose a mother this way and
we wont stop until a cure for breast cancer is found.
###

Notes:
Attire:
Laura - Komen San Diego shirt and sneakers
Kids - Pink soccer attire
Parents - Kickin it apparel or soccer/athletic attire. Pink is highly encouraged.
Props and person responsible:
Plenty of pink soccer balls for the kids to kick around - Sandra
2 pink nets Pam to deliver to station on Wednesday, June 13
Signs for parents to wave around - Komen San Diego/Laura
Pink flare such as pom poms, sunglasses, pink beads - Komen San Diego/Laura
Komen signage / popup sign - Komen San Diego/Laura
Pink noisemakers / extra flare for parents - Scatena Daniels / Sandra