DIGITAL MARKETING BASICS

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organic search result(free) and paid search result
Search engine working pattern- User> Key word (query)> Crowler> Indexer> Search
interface
1. site:www.justdial.com or use " site: " before anysite url in google search yo
u will see total no of pages in a particular site.
2. Cache:www.justdial.com or use " cache: " before anysite url in googlr search
you will see last time search engine crawler has collected data from websites.
3. Use www.google.com/ncr for global search engine instead of regional search en
gine it will not redirect to www.google.co.in after using /ncr (No Country Redir
ect (NCR))
Type of google search result (Listing) = SERP (search engine result page )
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Web resultPaid result
News result
Local result
Video result
Image result
What ever is best information for user google will show to user.
* Search result changes based on location, user, user query and user status (log
ged in or not)
# Google panda algoritham update (filter) - for duplicate content, thin content
,content quality issue.
# Google penguine algoritham update (filter)- tagetes sites with spammy links.
# Hummingbird algoritham udate- provides 1 box answers (1+1=? temprature convert
ion, curency conversuion etc)
# Pigeon update - it manupulates local results consideres distance and location
parameter and filters the spam
TYPES OF KEYWORDS
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When we say keywords it is refered to websites,
when we say query it i refered to search engine
1.Key word type - Informational > Navigational > Transactional >Conversion/lead
a. Informational key words- query that covers broad topic, it is of 2 type- gene
ric & Specific
Generic- we can not predict the exact purpose
Specific- We can predict exact purpose
Example- Apple (generic) SEO (Specific)
b. Navigational- Queries that seeks iformation on any brand, websites or specifi
c page of a websites.
example- facebook login, Flipcart return policy, flipkart mobile app etc.
c. Transactional queries- Queries that explains the purspose of the user in a pr
ecise way and has some transactional value.
example- buy mobile online, learn digital marketing, hotels in mumbai etc.
Key words based pn length- Short tail - 1 or 2 word -exp- digital marketing
Medium tail- 3 to 5 word - exp - digital marketing tr

aining
Long tail- exp- digital marketing training marketing
syllabus pdf