Business Plan

Conrad-Hilton Dhaka

Analysis for Brand Hotel

External Environment
Key

National Statistics
National Economy & Market Analysis
Local Economy & Market Analysis

Key National Statistics

2010 2011 2012 201 201

3
4
GDP Growth
%

6.3

6.7

7.1

CPI Growth
%

6.5

Wage
Inflation %

12.5 13

13

14

14

Currency
Against USD

70

72

74

75

71

Competitive Environment
Key

Local Hotel Market Statistics

Local Market Synopsis
SWOT Analysis of Competitors
Competitive Summery

Key Local Hotel Market

Statistics
2010

2011

2012

2013 2014

Supply Of
Room Nights

440000

450000

450000

470000

500000

Demand Of
Room nights

300000

350000

320000

340000

350000

77

71

72

70

City
68
Occupancy %

Local Market Synopsis

New

Venture will be set up after recession &

FDI will be increased.

SWOT Analysis Of
Competitors
WESTIN

Dhaka
Radisson Water Garden Hotel
Hotel Sarina
Pan Pacific Sonargaon Dhaka
Hotel Sheraton

Summary
Competitor Name

2012
RGI

2013
RGI

2014
RGI

2015
RGI

Pan Pacific
Sonargaon

.86

.9

.9

.85

Dhaka Sheraton

.6

.75

.8

.9

The Westin

1.47

1.3

1.1

Hotel Sarina

.5

.5

.45

.45

Radisson water
Garden

1.3

.9

.79

.8

1.2

Proposed Hotel

Demand Quantification
Average

Occupancy 65%
Break even Occupancy 45%
Total Rooms ofcompetitors:1160(Approx)
Total Potentials of Rooms:

(Total Rooms X Average Occupancy)/ Break even

Occupancy
=(1160X65)/45
= 1675

Demand Quantification
Minimum

Demand

( Average Occupancy- Break Even Occupancy) X

Total Rooms / Break Even Occupancy
=(65-45)X1160/45
=20X1160/45
=515

Demand Quantification
Maximum

No of Rooms

Demand / Break Even Occupancy X100

=515 / 45X100
=1144

Assume The Proposed Hotel No of rooms Will Be

310

Technical Details
Profile of the Proposed Hotel
Name: Conrad
Star Category: 5/4 Star
No of Rooms: 310
Address: Dhaka
Finance: Self or bank
Type : Private Ownership
Facilities: Accommodation, Restaurant, bar Etc
Man power: 650
Type of Contract: Permanent &Contractual

Marketing Plan
Will

be discussed later

Global Hotel Ranking

Luxury
Upper

Upscale
Upscale
Mid scale

Luxury Hotel
Conrad------Hilton
Ritz

Carlton------Marriot

Upper Upscale
Hilton------Hilton
Marriot-----Marriott
Westin------Starwood
Double

Tree----Hilton
Haytt Regency------Haytt

Upscale
Radisson-----

Carlson
Courtyard------Marriott
Hilton Garden Inn----Hilton

Mid scale
Ramada
Holiday

Inn
Best Western

Our Brand Preference

Upper

Upscale
Upscale

Thank You