Dataset2

GET TRANSLATE
FILE='C:\Users\nn\Documents\New folder\Data multivariate\Data multivariate\diskriminan.xls'

/TYPE=XLS /MAP /FIELDNAMES .
Data written to the working file.
4 variables and 24 cases written.
Variable: Persh
Type: Number
Format:
Variable: Firm
Type: Number
Format:
Variable: EBITASS
Type: Number
Format:
Variable: ROTC
Type: Number
Format:
DATASET NAME DataSet1 WINDOW=FRONT.
DISCRIMINANT
/GROUPS=Firm(1 2)
/VARIABLES=EBITASS ROTC
/ANALYSIS ALL
/PRIORS EQUAL
/STATISTICS=MEAN STDDEV UNIVF BOXM COEFF RAW CORR
/PLOT=COMBINED SEPARATE MAP
/PLOT=CASES
F11.2
F11.2
F11.2
F11.2
COV GCOV TCOV
/CLASSIFY=NONMISSING POOLED.
Discriminant
Notes
Output Created
07-Dec-2015 22:36:48
Comments
Input
Active Dataset
DataSet1
Filter
<none>
Weight
<none>
Split File
<none>
N of Rows in Working Data File

Missing Value Handling
Definition of Missing
24
User-defined missing values are treated as
missing in the analysis phase.
Cases Used
In the analysis phase, cases with no useror system-missing values for any predictor
variable are used. Cases with user-,
system-missing, or out-of-range values for
the grouping variable are always excluded.
Syntax
DISCRIMINANT
/GROUPS=Firm(1 2)
/VARIABLES=EBITASS ROTC
/ANALYSIS ALL
/PRIORS EQUAL
/STATISTICS=MEAN STDDEV UNIVF
BOXM COEFF RAW CORR COV GCOV
TCOV
/PLOT=CASES
Resources
Processor Time
00:00:00.889
Elapsed Time
00:00:01.277
[DataSet1]
Warnings
All-Groups Stacked Histogram is no longer displayed.
Analysis Case Processing Summary

Unweighted Cases
Valid
Excluded
Missing or out-of-range group

codes
At least one missing
discriminating variable
Percent
24
100.0
.0
.0
.0
.0
24
100.0
Both missing or out-of-range

group codes and at least one
missing discriminating variable
Total
Total
Group Statistics
Valid N (listwise)
Firm
Mean
Std. Deviation
Unweighted
Weighted
Total
EBITASS
.1913
.05324
12
12.000
ROTC
.1835
.03022
12
12.000
EBITASS
.0033
.04492
12
12.000
ROTC
.0012
.06852
12
12.000
EBITASS
.0973
.10743
24
24.000
ROTC
.0924
.10652
24
24.000
Tests of Equality of Group Means

Wilks' Lambda
df1
df2
Sig.
EBITASS
.201
87.408
22
.000
ROTC
.236
71.070
22
.000
Pooled Within-Groups Matricesa

EBITASS
Covariance
Correlation
ROTC
EBITASS
.002
.002
ROTC
.002
.003
1.000
.780
.780
1.000
EBITASS
ROTC
a. The covariance matrix has 22 degrees of freedom.
Covariance Matricesa
Firm
1
Total
EBITASS
ROTC
EBITASS
.003
.001
ROTC
.001
.001
EBITASS
.002
.003
ROTC
.003
.005
EBITASS
.012
.011
ROTC
.011
.011
a. The total covariance matrix has 23 degrees of

freedom.
Analysis 1
Box's Test of Equality of Covariance Matrices
Log Determinants
Firm
Rank
Log Determinant
-13.516
-14.108
Pooled within-groups
-12.834
The ranks and natural logarithms of determinants printed are

those of the group covariance matrices.
Test Results
Box's M
F
21.504
Approx.
6.464
df1
df2
8.712E4
.000
Sig.
Tests null hypothesis of equal
population covariance matrices.
Summary of Canonical Discriminant Functions

Eigenvalues
Canonical
Function
1
Eigenvalue
% of Variance
4.124a
Cumulative %
100.0
Correlation
100.0
.897
a. First 1 canonical discriminant functions were used in the analysis.
Wilks' Lambda
Test of
Function
(s)
1
Wilks' Lambda
.195
Chi-square
34.312
df
Sig.
2
.000
Standardized Canonical
Discriminant Function
Coefficients
Function
1
EBITASS
.743
ROTC
.305
Structure Matrix
Function
1
EBITASS
.982
ROTC
.885
correlations between
discriminating variables and
standardized canonical
discriminant functions
Variables ordered by absolute
size of correlation within
function.
Canonical Discriminant
Function Coefficients
Function
1
EBITASS
ROTC
15.092
5.769
(Constant)
-2.002
Unstandardized coefficients
Functions at Group
Centroids
Function
Firm
1.944
-1.944
Unstandardized canonical
evaluated at group means
Classification Statistics
Classification Processing Summary
Processed
Excluded
24
codes
Used in Output
24
Prior Probabilities for Groups

Cases Used in Analysis
Firm
Prior
Unweighted
Weighted
.500
12
12.000
.500
12
12.000
1.000
24
24.000
Total
Classification Function Coefficients

Firm
1
EBITASS
61.237
2.551
ROTC
21.027
-1.404
(Constant)
-8.481
-.697
Fisher's linear discriminant functions
Casewise Statistics
Discriminant
Highest Group
Second Highest Group
P(D>d | G=g)
Case
Number
Original
Actual Group
Predicted Group
df
P(G=g | D=d)
Scores
Squared
Squared
Mahalanobis
Mahalanobis
Distance to
Distance to
Centroid
Group
P(G=g | D=d)
Centroid
Function 1
.609
.996
.262
.004
11.403
1.433
.681
1.000
.169
.000
18.491
2.356
.793
1.000
.069
.000
17.231
2.207
.101
1.000
2.693
.000
30.576
3.585
.888
1.000
.020
.000
16.232
2.085
.633
1.000
.228
.000
19.065
2.422
.561
.995
.339
.005
10.934
1.362
.267
1.000
1.232
.000
24.988
3.054
.057
.537
3.632
.463
3.931
.038
10
.338
.979
.920
.021
8.582
.985
11
.950
.999
.004
.001
14.639
1.882
12
.982
.999
.000
.001
14.949
1.922
13
.676
1.000
.174
.000
18.542
-2.362
14
.429
.989
.627
.011
9.592
-1.153
15
.469
.991
.524
.009
10.017
-1.221
16
.151
1.000
2.060
.000
28.342
-3.379
17
.119
1.000
2.430
.000
29.675
-3.503
18
.931
1.000
.007
.000
15.800
-2.031
19
.808
.999
.059
.001
13.291
-1.701
20
1**
.062
.573
3.493
.427
4.079
.075
21
.310
1.000
1.033
.000
24.057
-2.960
22
.322
.976
.982
.024
8.397
-.953
23
.556
1.000
.346
.000
20.043
-2.533
24
.738
.998
.112
.002
12.636
-1.610
**. Misclassified case
Separate-Groups Graphs
GET
FILE='C:\Users\nn\Documents\New folder\Data multivariate\Data multivariate\hatco.sav'.
DISCRIMINANT
/GROUPS=x11(0 1)
/VARIABLES=x1 x2 x3 x4 x5 x6 x7
/ANALYSIS ALL
/METHOD=MAHAL
/PIN=.05
/POUT=.10
/PRIORS EQUAL
/HISTORY
/STATISTICS=MEAN STDDEV UNIVF BOXM COEFF RAW CORR COV GCOV TCOV
/PLOT=CASES
Discriminant
Notes
Output Created
Comments
07-Dec-2015 22:43:25
Input
Data
C:\Users
n\Documents\New folder\Data
multivariate\Data multivariate\hatco.sav
Active Dataset
DataSet2
Filter
<none>
Weight
<none>
Split File
<none>

100
Cases Used
Syntax
DISCRIMINANT
/GROUPS=x11(0 1)
/ANALYSIS ALL
/METHOD=MAHAL
/PIN=.05
/POUT=.10
/PRIORS EQUAL
/HISTORY
TCOV
/PLOT=CASES
Resources
Processor Time
00:00:00.374
Elapsed Time
00:00:00.364
[DataSet2] C:\Users\nn\Documents\New folder\Data multivariate\Data multivariate\hatco.sav
Warnings
All-Groups Stacked Histogram is no longer displayed.

Unweighted Cases
Valid
Excluded

codes
Percent
100
100.0
.0
.0
.0
.0
100
100.0

Total
Total
Group Statistics
Valid N (listwise)
Specification Buying
Total Value Analysis
Total
Mean
Std. Deviation
Unweighted
Weighted
Delivery Speed
2.500
1.0190
40
40.000
Price Level
2.988
1.1711
40
40.000
Price Flexibility
6.802
.8905
40
40.000
Manufacturer Image
5.300
.8488
40
40.000
Service
2.715
.9161
40
40.000
Salesforce Image
2.625
.6084
40
40.000
Product Quality
8.292
.9297
40
40.000
Delivery Speed
4.192
1.0375
60
60.000
Price Level
1.948
1.0262
60
60.000
Price Flexibility
8.622
1.1642
60
60.000
Manufacturer Image
5.213
1.2918
60
60.000
Service
3.050
.5887
60
60.000
Salesforce Image
2.692
.8664
60
60.000
Product Quality
6.090
1.2931
60
60.000
Delivery Speed
3.515
1.3207
100
100.000
Price Level
2.364
1.1957
100
100.000
Price Flexibility
7.894
1.3865
100
100.000
Manufacturer Image
5.248
1.1314
100
100.000
Service
2.916
.7513
100
100.000
Salesforce Image
2.665
.7709
100
100.000
Product Quality
6.971
1.5852
100
100.000

Wilks' Lambda
df1
df2
Sig.
Delivery Speed
.602
64.716
98
.000
Price Level
.817
21.968
98
.000
Price Flexibility
.583
70.191
98
.000
Manufacturer Image
.999
.140
98
.709
Service
.952
4.963
98
.028
Salesforce Image
.998
.178
98
.674
Product Quality
.532
86.200
98
.000

Manufacturer
Delivery Speed
Covariance
Correlation
Price Level
Price Flexibility
Image
Service
Salesforce Image
Product Quality
Delivery Speed
1.061
-.127
.188
.112
.475
.052
-.108
Price Level
-.127
1.180
-.353
.350
.551
.190
.339
Price Flexibility
.188
-.353
1.132
-.145
-.079
-.067
-.014
Manufacturer Image
.112
.350
-.145
1.291
.264
.696
.316
Service
.475
.551
-.079
.264
.543
.135
.114
Salesforce Image
.052
.190
-.067
.696
.135
.599
.255
Product Quality
-.108
.339
-.014
.316
.114
.255
1.351
Delivery Speed
1.000
-.113
.172
.096
.625
.065
-.090
Price Level
-.113
1.000
-.306
.283
.688
.226
.269
Price Flexibility
.172
-.306
1.000
-.120
-.101
-.081
-.011
Manufacturer Image
.096
.283
-.120
1.000
.315
.791
.239
Service
.625
.688
-.101
.315
1.000
.237
.134
Salesforce Image
.065
.226
-.081
.791
.237
1.000
.283
-.090
.269
-.011
.239
.134
.283
1.000
Product Quality
Manufacturer
Delivery Speed
Delivery Speed
Image
Service
Salesforce Image
Product Quality
.448
-.112
.366
.740
.167
.068
Price Level
.448
1.371
-.158
.296
.919
.215
.258
Price Flexibility
-.112
-.158
.793
-.162
-.130
-.143
-.129
Manufacturer Image
.366
.296
-.162
.721
.333
.377
.116
Service
.740
.919
-.130
.333
.839
.203
.159
Salesforce Image
.167
.215
-.143
.377
.203
.370
.202
Product Quality
.068
.258
-.129
.116
.159
.202
.864
Delivery Speed
1.076
-.507
.387
-.056
.299
-.025
-.225
Price Level
-.507
1.053
-.482
.385
.308
.174
.392
.387
-.482
1.355
-.135
-.046
-.016
.062
-.056
.385
-.135
1.669
.218
.907
.447
.299
.308
-.046
.218
.347
.091
.085
Salesforce Image
-.025
.174
-.016
.907
.091
.751
.290
Product Quality
-.225
.392
.062
.447
.085
.290
1.672
Delivery Speed
1.744
-.551
.933
.075
.607
.079
-1.010
Price Level
-.551
1.430
-.808
.368
.461
.172
.890
Price Flexibility
.933
-.808
1.922
-.182
.069
-.037
-.985
Manufacturer Image
.075
.368
-.182
1.280
.254
.687
.359
Service
.607
.461
.069
.254
.564
.139
-.066
Salesforce Image
.079
.172
-.037
.687
.139
.594
.217
-1.010
.890
-.985
.359
-.066
.217
2.513
Manufacturer Image
Service
Product Quality
a. The total covariance matrix has 99 degrees of freedom.
Analysis 1
Log Determinants
Price Flexibility
1.038
Price Flexibility
Total
Price Level
Rank
Log Determinant
-.383
.744
.445

Test Results
Box's M
F
14.651
Approx.
2.356
df1
df2
4.704E4
Sig.
.028

Stepwise Statistics
Variables Entered/Removeda,b,c,d
Min. D Squared
Exact F
Step
1
Entered
Product
Quality
Price
Flexibility
Delivery
Speed
Statistic
Between Groups
Statistic
df1
df2
Sig.
Specification
3.592 Buying and Total
86.200
98.000
4.327E-15
76.552
97.000
1.121E-20
61.879
96.000
2.356E-22
Value Analysis
Specification
Value Analysis
Specification
Value Analysis
At each step, the variable that maximizes the Mahalanobis distance between the two closest groups is entered.
a. Maximum number of steps is 14.
b. Maximum significance of F to enter is .05.
c. Minimum significance of F to remove is .10.
d. F level, tolerance, or VIN insufficient for further computation.
Variables in the Analysis

Sig. of F to
Step
Tolerance
Product Quality
Product Quality
Remove
1.000
Min. D Squared
Between Groups
.000
Specification
1.000
.000

Value Analysis
Price Flexibility
Specification
1.000
.000

Value Analysis
Product Quality
Specification
.992
.000

Value Analysis
Price Flexibility
Specification
.970
.000

Value Analysis
Delivery Speed
Specification
.963
.000

Value Analysis
Variables Not in the Analysis

Step
0
Tolerance
Min. Tolerance
Sig. of F to Enter
Delivery Speed
Min. D Squared
Between Groups
Specification
1.000
1.000
.000

Value Analysis
Price Level
Specification
1.000
1.000
.000
.915 Buying and Total

Value Analysis
Price Flexibility
Specification
1.000
1.000
.000

Value Analysis
Manufacturer Image
Specification
1.000
1.000
.709

Value Analysis
Service
1.000
1.000
.028
.207 Specification
Buying and Total
Value Analysis
Salesforce Image
Specification
1.000
1.000
.674

Value Analysis
Product Quality
Specification
1.000
1.000
.000

Value Analysis
Delivery Speed
Specification
.992
.992
.000

Value Analysis
Price Level
Specification
.928
.928
.102

Value Analysis
Price Flexibility
Specification
1.000
1.000
.000

Value Analysis
Manufacturer Image
Specification
.943
.943
.171

Value Analysis
Service
Specification
.982
.982
.013

Value Analysis
Salesforce Image
Specification
.920
.920
.023

Value Analysis
Delivery Speed
Specification
.963
.963
.000

Value Analysis
Price Level
Specification
.836
.836
.835

Value Analysis
Manufacturer Image
Specification
.929
.929
.075

Value Analysis
Service
Specification
.972
.972
.009

Value Analysis
Salesforce Image
Specification
.914
.914
.019

Value Analysis
Price Level
Specification
.835
.835
.738

Value Analysis
Manufacturer Image
Specification
.909
.909
.233

Value Analysis
Service
Specification
.527
.522
.779

Value Analysis
Salesforce Image
Specification
.903
.903
.066

Value Analysis
Wilks' Lambda
Exact F
Number of
Step
Variables
Lambda
df1
df2
df3
Statistic
df1
df2
Sig.
.532
98
86.200
98.000
.000
.388
98
76.552
97.000
.000
.341
98
61.879
96.000
.000

Eigenvalues
Canonical
Function
1
Eigenvalue
% of Variance
1.934a
Cumulative %
100.0
Correlation
100.0
.812
Wilks' Lambda
Test of
Function
(s)
1
Wilks' Lambda
.341
Chi-square
103.860
df
Sig.
3
.000
Standardized Canonical
Discriminant Function Coefficients
Function
1
Delivery Speed
.437
Price Flexibility
.526
Product Quality
-.629
Structure Matrix
Function
1
Product Quality
-.674
Price Flexibility
.609
Delivery Speed
.584
Price Levela
-.379
Salesforce Imagea
-.193
Manufacturer Imagea
-.172
Servicea
.136
Pooled within-groups correlations between

discriminating variables and standardized
canonical discriminant functions
Variables ordered by absolute size of
correlation within function.
a. This variable not used in the analysis.
Canonical Discriminant Function

Coefficients
Function
1
Delivery Speed
.424
Price Flexibility
.495
Product Quality
-.541
(Constant)
-1.624
Functions at Group Centroids

Function
-1.686
1.124
Unstandardized canonical discriminant

functions evaluated at group means
Processed
Excluded
100
codes
Used in Output
100

Prior
Unweighted
Weighted
.500
40
40.000
.500
60
60.000
1.000
100
100.000
Total

Specification
Total Value
Buying
Analysis
Delivery Speed
1.982
3.174
Price Flexibility
5.759
7.149
Product Quality
(Constant)
6.357
4.836
-49.116
-52.891
Casewise Statistics
Discriminant
Highest Group
P(D>d | G=g)
Case
Number
Original
Actual Group
Predicted Group
df
P(G=g | D=d)
Scores
Squared
Squared
Mahalanobis
Mahalanobis
Distance to
Distance to
Centroid
Group
P(G=g | D=d)
Centroid
Function 1
.682
.943
.167
.057
5.764
.715
.546
.996
.365
.004
11.654
-2.290
.909
.986
.013
.014
8.549
-1.800
.618
.927
.249
.073
5.342
-1.187
.035
1.000
4.460
.000
24.224
3.236
.636
.995
.224
.005
10.779
-2.159
.834
.966
.044
.034
6.763
.915
.957
.984
.003
.016
8.199
-1.739
.902
.987
.015
.013
8.601
1.247
10
.790
.961
.071
.039
6.472
-1.420
11
.607
.924
.265
.076
5.269
.609
12
.279
.712
1.173
.288
2.982
.041
13
1**
.261
.687
1.264
.313
2.841
.000
14
.583
.917
.302
.083
5.110
.575
15
.643
.995
.215
.005
10.719
1.588
16
.370
.998
.803
.002
13.736
2.020
17
0**
.377
.812
.781
.188
3.710
-.802
18
.958
.978
.003
.022
7.602
1.071
19
.536
.997
.384
.003
11.761
1.743
20
.643
.995
.215
.005
10.719
1.588
21
.615
.927
.253
.073
5.324
.621
22
.989
.980
.000
.020
7.822
1.111
23
0**
.197
.579
1.667
.421
2.307
-.395
24
.618
.927
.248
.073
5.344
-1.188
25
.096
1.000
2.767
.000
20.012
2.788
26
.570
.996
.323
.004
11.413
1.692
27
.654
.936
.201
.064
5.576
-1.237
28
.528
.997
.398
.003
11.841
1.755
29
.476
.997
.508
.003
12.410
1.837
30
.862
.970
.030
.030
6.950
-1.512
31
.979
.982
.001
.018
8.047
-1.713
32
0**
.224
.630
1.477
.370
2.543
-.471
33
.116
1.000
2.465
.000
19.183
2.694
34
.901
.973
.015
.027
7.213
-1.562
35
1**
.202
.590
1.627
.410
2.354
-.152
36
.672
.940
.179
.060
5.697
-1.263
37
.565
.996
.331
.004
11.458
-2.261
38
.617
.927
.250
.073
5.338
.624
39
.180
1.000
1.798
.000
17.230
-3.027
40
.606
.995
.267
.005
11.064
-2.202
41
.645
.934
.212
.066
5.518
-1.225
42
.039
1.000
4.282
.000
23.808
3.193
43
.564
.996
.332
.004
11.469
1.701
44
.104
1.000
2.643
.000
19.676
2.750
45
.635
.995
.225
.005
10.785
-2.160
46
.539
.997
.377
.003
11.726
1.738
47
.145
1.000
2.128
.000
18.222
2.583
48
.515
.997
.423
.003
11.975
-2.337
49
.660
.994
.194
.006
10.564
1.564
50
.492
.997
.471
.003
12.226
1.811
51
.949
.984
.004
.016
8.263
1.189
52
.726
.951
.123
.049
6.046
-1.335
53
.745
.954
.106
.046
6.176
-1.361
54
.678
.994
.172
.006
10.399
-2.101
55
.890
.987
.019
.013
8.690
1.262
56
0**
.350
.790
.873
.210
3.517
-.751
57
.545
.904
.367
.096
4.858
-1.080
58
.900
.987
.016
.013
8.615
1.249
59
.649
.995
.207
.005
10.661
1.579
60
.774
.959
.083
.041
6.364
-1.399
61
.159
1.000
1.986
.000
17.802
2.533
62
.125
1.000
2.347
.000
18.854
2.656
63
.680
.942
.170
.058
5.749
.712
64
0**
.419
.842
.653
.158
4.007
-.878
65
.186
1.000
1.746
.000
17.067
-3.007
66
.685
.943
.165
.057
5.781
.718
67
.715
.949
.133
.051
5.977
.759
68
.949
.977
.004
.023
7.537
-1.621
69
.268
.999
1.228
.001
15.351
2.232
70
.826
.966
.048
.034
6.712
-1.467
71
.969
.983
.001
.017
8.113
-1.724
72
.414
.998
.666
.002
13.149
1.940
73
.305
.999
1.052
.001
14.714
2.150
74
.992
.982
.000
.018
7.949
1.133
75
.871
.970
.026
.030
7.012
-1.524
76
.360
.798
.839
.202
3.588
.208
77
.919
.986
.010
.014
8.481
1.226
78
.524
.997
.406
.003
11.883
1.761
79
.174
1.000
1.847
.000
17.381
-3.045
80
.830
.966
.046
.034
6.735
.909
81
.216
.999
1.532
.001
16.384
2.362
82
0**
.415
.840
.665
.160
3.978
-.870
83
.497
.997
.461
.003
12.175
-2.365
84
0**
.428
.848
.629
.152
4.068
-.893
85
1**
.263
.690
1.253
.310
2.857
.004
86
.775
.991
.081
.009
9.580
-1.971
87
1**
.230
.640
1.439
.360
2.593
-.076
88
0**
.473
.873
.515
.127
4.379
-.969
89
.566
.912
.330
.088
4.999
-1.112
90
.743
.954
.107
.046
6.163
.797
91
0**
.359
.797
.843
.203
3.579
-.768
92
.928
.976
.008
.024
7.395
1.033
93
0**
.480
.877
.500
.123
4.423
-.979
94
.273
.999
1.202
.001
15.261
-2.782
95
.658
.937
.196
.063
5.606
.682
96
.288
.999
1.130
.001
15.002
-2.749
97
.583
.996
.301
.004
11.282
1.673
98
.288
.999
1.131
.001
15.003
-2.749
99
.884
.972
.021
.028
7.099
-1.540
100
.630
.931
.232
.069
5.422
.642
GET
DISCRIMINANT
/GROUPS=x14(1 3)
/ANALYSIS ALL
/METHOD=MAHAL
/PIN=.05
/POUT=.10
/PRIORS EQUAL
/HISTORY
/STATISTICS=MEAN STDDEV UNIVF BOXM COEFF RAW CORR COV GCOV TCOV
/PLOT=CASES
Discriminant
Notes
Output Created
Comments
07-Dec-2015 22:46:49
Input
Data
C:\Users
Active Dataset
DataSet3
Filter
<none>
Weight
<none>
Split File
<none>

100
Cases Used
Syntax
DISCRIMINANT
/GROUPS=x14(1 3)
/ANALYSIS ALL
/METHOD=MAHAL
/PIN=.05
/POUT=.10
/PRIORS EQUAL
/HISTORY
TCOV
/PLOT=CASES
Resources
Processor Time
00:00:00.889
Elapsed Time
00:00:01.052
[DataSet3]

Unweighted Cases
Valid
Percent
100
100.0
Excluded
.0
.0
.0
.0
100
100.0
codes
Total
Total
Group Statistics
Valid N (listwise)
Type of Buying Situation
New Task
Modified Rebuy
Straight Rebuy
Total
Mean
Std. Deviation
Unweighted
Weighted
Delivery Speed
2.482
.9928
34
34.000
Price Level
2.094
.9512
34
34.000
Price Flexibility
7.135
1.0233
34
34.000
Manufacturer Image
4.959
1.0237
34
34.000
Service
2.229
.6250
34
34.000
Salesforce Image
2.615
.7110
34
34.000
Product Quality
7.615
1.3087
34
34.000
Delivery Speed
3.422
.9931
32
32.000
Price Level
3.181
1.3651
32
32.000
Price Flexibility
7.297
1.3054
32
32.000
Manufacturer Image
5.566
1.0216
32
32.000
Service
3.284
.6541
32
32.000
Salesforce Image
2.712
.6964
32
32.000
Product Quality
7.316
1.6316
32
32.000
Delivery Speed
4.635
.9594
34
34.000
Price Level
1.865
.8086
34
34.000
Price Flexibility
9.215
.6190
34
34.000
Manufacturer Image
5.238
1.2759
34
34.000
Service
3.256
.4054
34
34.000
Salesforce Image
2.671
.9037
34
34.000
Product Quality
6.003
1.3483
34
34.000
Delivery Speed
3.515
1.3207
100
100.000
Price Level
2.364
1.1957
100
100.000
Price Flexibility
7.894
1.3865
100
100.000
Manufacturer Image
5.248
1.1314
100
100.000
Service
2.916
.7513
100
100.000
Salesforce Image
2.665
.7709
100
100.000
Product Quality
6.971
1.5852
100
100.000

Wilks' Lambda
df1
df2
Sig.
Delivery Speed
.541
41.093
97
.000
Price Level
.772
14.356
97
.000
Price Flexibility
.526
43.776
97
.000
Manufacturer Image
.952
2.442
97
.092
Service
.565
37.320
97
.000
Salesforce Image
.997
.132
97
.877
Product Quality
.800
12.123
97
.000

Manufacturer
Delivery Speed
Covariance
Delivery Speed
Price Flexibility
Image
Service
Salesforce Image
Product Quality
.964
-.439
.140
-.014
.249
.061
-.408
-.439
1.126
-.504
.261
.366
.159
.707
.140
-.504
1.031
-.196
-.197
-.044
-.318
-.014
.261
-.196
1.244
.152
.692
.392
Service
.249
.366
-.197
.152
.326
.124
.161
Salesforce Image
.061
.159
-.044
.692
.124
.605
.229
Product Quality
-.408
.707
-.318
.392
.161
.229
2.052
Delivery Speed
1.000
-.422
.141
-.013
.445
.080
-.290
Price Level
-.422
1.000
-.468
.221
.604
.192
.465
.141
-.468
1.000
-.173
-.339
-.056
-.219
-.013
.221
-.173
1.000
.239
.797
.245
Service
.445
.604
-.339
.239
1.000
.279
.197
Salesforce Image
.080
.192
-.056
.797
.279
1.000
.206
Price Level
Price Flexibility
Manufacturer Image
Correlation
Price Level
Price Flexibility
Manufacturer Image
Product Quality
-.290
.465
-.219
.245
.197
.206
1.000
Manufacturer
New Task
Delivery Speed
Image
Service
Salesforce Image
Product Quality
.378
.009
.307
.049
-.756
-.299
.905
-.299
.314
.373
.253
.687
Price Flexibility
.378
-.299
1.047
-.224
.004
.036
-.666
Manufacturer Image
.009
.314
-.224
1.048
.256
.536
.514
Service
.307
.373
.004
.256
.391
.199
.047
Salesforce Image
.049
.253
.036
.536
.199
.506
.300
Product Quality
-.756
.687
-.666
.514
.047
.300
1.713
Delivery Speed
.986
-.554
.187
-.080
.215
.041
-.457
-.554
1.864
-1.232
.526
.645
.362
1.324
.187
-1.232
1.704
-.590
-.521
-.328
-.346
-.080
.526
-.590
1.044
.223
.633
.192
Service
.215
.645
-.521
.223
.428
.201
.416
Salesforce Image
.041
.362
-.328
.633
.201
.485
.139
Product Quality
-.457
1.324
-.346
.192
.416
.139
2.662
Delivery Speed
.921
-.472
-.142
.025
.223
.092
-.012
Price Level
-.472
.654
-.026
-.041
.096
-.126
.148
Price Flexibility
-.142
-.026
.383
.203
-.092
.143
.056
Manufacturer Image
.025
-.041
.203
1.628
-.019
.901
.457
Service
.223
.096
-.092
-.019
.164
-.024
.036
Salesforce Image
.092
-.126
.143
.901
-.024
.817
.243
Product Quality
-.012
.148
.056
.457
.036
.243
1.818
Delivery Speed
1.744
-.551
.933
.075
.607
.079
-1.010
Price Level
-.551
1.430
-.808
.368
.461
.172
.890
Price Flexibility
.933
-.808
1.922
-.182
.069
-.037
-.985
Manufacturer Image
.075
.368
-.182
1.280
.254
.687
.359
Service
.607
.461
.069
.254
.564
.139
-.066
Salesforce Image
.079
.172
-.037
.687
.139
.594
.217
-1.010
.890
-.985
.359
-.066
.217
2.513
Price Flexibility
Manufacturer Image
Total
Price Flexibility
-.299
Price Level
Straight Rebuy
Price Level
.986
Price Level
Modified Rebuy
Delivery Speed
Product Quality
a. The total covariance matrix has 99 degrees of freedom.
Analysis 1
Log Determinants
Rank
Log Determinant
New Task
-.370
Modified Rebuy
.265
Straight Rebuy
-2.056
-.335

Test Results
Box's M
F
39.316
Approx.
3.129
df1
12
df2
4.525E4
.000
Sig.
Stepwise Statistics
Variables Entered/Removeda,b,c,d
Min. D Squared
Exact F
Step
1
Entered
Delivery
Speed
Statistic
.916
Between Groups
New Task and
Modified Rebuy
Statistic
15.099
df1
df2
1
97.000
Sig.
.000
Modified Rebuy
Price Level
2.157 and Straight
17.599
96.000
3.080E-7
22.013
95.000
6.599E-11
Rebuy
3
Price
Flexibility
4.090
New Task and

Modified Rebuy
At each step, the variable that maximizes the Mahalanobis distance between the two closest groups is entered.
a. Maximum number of steps is 14.
b. Maximum significance of F to enter is .05.
c. Minimum significance of F to remove is .10.
d. F level, tolerance, or VIN insufficient for further computation.
Variables in the Analysis

Sig. of F to
Step
Tolerance
Delivery Speed
Delivery Speed
Price Level
Delivery Speed
Price Level
Remove
Min. D Squared
1.000
.000
.822
.000
.047
.822
.000
.916
.818
.000
1.571
.652
.000
.917
Price Flexibility
Between Groups
New Task and

Straight Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
Modified Rebuy
.777
.000
2.157 and Straight

Rebuy
Variables Not in the Analysis

Step
0
Tolerance
Delivery Speed
Price Level
Price Flexibility
Min. Tolerance
Sig. of F to Enter
Min. D Squared
Between Groups
New Task and
1.000
1.000
.000
.916
1.000
1.000
.000
.047
1.000
1.000
.000
.025 New Task and
Modified Rebuy
New Task and
Straight Rebuy
Modified Rebuy
Manufacturer Image
Service
Salesforce Image
Product Quality
Price Level
Price Flexibility
Manufacturer Image
Service
Salesforce Image
Product Quality
Price Flexibility
Manufacturer Image
Service
Salesforce Image
Product Quality
Manufacturer Image
Service
Salesforce Image
Product Quality
1.000
1.000
.092
.063
1.000
1.000
.000
.002
1.000
1.000
.877
.003
1.000
1.000
.000
.044
.822
.822
.000
2.157
.980
.980
.000
.917
1.000
1.000
.106
1.226
.802
.802
.000
1.976
.994
.994
.858
.918
.916
.916
.112
.921
.777
.652
.000
4.090
.944
.776
.830
2.166
.041
.041
.107
2.370
.931
.771
.507
2.160
.773
.694
.034
2.243
.938
.631
.728
4.153
.041
.041
.143
4.170
.929
.612
.447
4.251
.773
.570
.101
4.441
New Task and

Straight Rebuy
Modified Rebuy
and Straight Rebuy
Modified Rebuy
and Straight Rebuy
New Task and
Modified Rebuy
Modified Rebuy
and Straight Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
Modified Rebuy
and Straight Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
Modified Rebuy
and Straight Rebuy
Modified Rebuy
and Straight Rebuy
Modified Rebuy
and Straight Rebuy
Modified Rebuy
and Straight Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
New Task and
Modified Rebuy
Wilks' Lambda
Exact F
Number of
Step
Variables
Lambda
df1
df2
df3
Statistic
df1
df2
Sig.
.541
97
41.093
97.000
.000
.391
97
28.756
192.000
.000
.253
97
31.295
190.000
.000

Eigenvalues
Canonical
Function
Eigenvalue
% of Variance
Cumulative %
Correlation
1.937a
84.9
84.9
.812
.346a
15.1
100.0
.507
Wilks' Lambda
Test of
Function(s)
Wilks' Lambda
Chi-square
df
Sig.
1 through 2
.253
131.954
.000
.743
28.517
.000
Standardized Canonical Discriminant

Function Coefficients
Function
1
Delivery Speed
.821
.362
Price Level
.651
.934
Price Flexibility
.813
-.271
Structure Matrix
Function
1
Delivery Speed
.661*
-.070
Price Level
-.076
.908*
Service
.482
.817*
Price Flexibility
.624
-.656*
Product Qualitya
-.113
.389*
Manufacturer Imagea
-.007
.248*
.146
.224*
Salesforce Imagea
Pooled within-groups correlations between

discriminating variables and standardized canonical
Variables ordered by absolute size of correlation
within function.
*. Largest absolute correlation between each variable
and any discriminant function
a. This variable not used in the analysis.
Canonical Discriminant Function

Coefficients
Function
1
Delivery Speed
.836
.369
Price Level
.613
.880
Price Flexibility
.800
-.266
-10.706
-1.274
(Constant)
Functions at Group Centroids

Function
Type of Buying
Situation
New Task
-1.636
-.416
Modified Rebuy
-.054
.844
Straight Rebuy
1.687
-.378
Unstandardized canonical discriminant functions

evaluated at group means
Processed
Excluded
100
codes
Used in Output
100

Type of Buying
Situation
Prior
Unweighted
Weighted
New Task
.333
34
34.000
Modified Rebuy
.333
32
32.000
Straight Rebuy
.333
34
34.000
1.000
100
100.000
Total

New Task
Modified Rebuy
Straight Rebuy
Delivery Speed
4.903
6.690
7.696
Price Level
8.413
10.492
10.485
10.364
11.294
13.013
-52.968
-70.440
-88.667
Price Flexibility
(Constant)
Territorial Map
Canonical Discriminant
Function 2
-8,0
-6,0
-4,0
-2,0
,0
2,0
4,0
6,0
8,0
8,0
12
23
122
23
112
223
12
233
122
23
112
23
6,0
12
23
122
23
112
223
12
233
122
23
112
23
4,0
12
23
122
23
112
223
12
233
122
23
112
23
2,0
12
23
122
23
112
223
12
*
233
122
23
112
23
,0
12
23
*
122
23
*
112223
133
13
13
-2,0
13
13
13
13
13
13
-4,0
13
13
13
13
13
13
-6,0
13
13
13
13
13
13
-8,0
13
-8,0
-6,0
-4,0
-2,0
,0
2,0
4,0
6,0
8,0
Canonical Discriminant Function 1
Symbols used in territorial map

Symbol
-----1
2
3
*
Group
----1
2
3
Label
-------------------New Task
Modified Rebuy
Straight Rebuy
Indicates a group centroid
Casewise Statistics
Highest Group
P(D>d | G=g)
Case
Number
Original
Actual Group
Predicted Group
df
P(G=g | D=d)
Discriminant Scores
Squared
Squared
Mahalanobis
Mahalanobis
Distance to
Distance to
Centroid
Group
P(G=g | D=d)
Centroid
Function 1
Function 2
.782
.915
.491
.077
5.450
-1.388
-1.072
.589
.896
1.057
.104
5.373
-2.319
.352
.090
.985
4.818
.009
14.256
-.112
3.038
.597
.981
1.030
.019
8.959
-2.154
-1.290
.626
.986
.937
.013
9.547
2.545
-.826
.639
.516
.896
.452
1.161
-.771
.226
3**
.809
.937
.424
.062
5.853
2.214
.004
1**
.226
.656
2.976
.343
4.274
-2.081
1.250
.777
.969
.504
.031
7.411
2.396
-.341
10
.779
.912
.500
.045
6.501
-.013
1.550
11
.417
.780
1.748
.147
5.092
-.676
-1.325
12
3**
.881
.777
.254
.207
2.903
1.186
-.324
13
.626
.861
.938
.114
4.986
-1.024
-1.167
14
3**
.287
.425
2.495
.325
3.033
.190
-.880
15
.781
.969
.496
.029
7.518
1.943
-1.034
16
.766
.845
.533
.132
4.242
1.126
-.844
17
.343
.884
2.137
.111
6.286
-.954
1.996
18
.574
.490
1.111
.455
1.259
.657
.066
19
.771
.977
.520
.023
8.060
2.346
-.671
20
.781
.969
.496
.029
7.518
1.943
-1.034
21
1**
.278
.745
2.561
.136
5.970
-.513
-1.556
22
.276
.916
2.576
.053
8.265
-.976
-1.879
23
.421
.598
1.730
.398
2.543
1.538
.929
24
.670
.979
.802
.021
8.467
-2.418
-.854
25
3**
.949
.856
.105
.135
3.804
1.379
-.478
26
2**
.575
.487
1.107
.471
1.175
.750
.166
27
.634
.980
.911
.019
8.762
-2.498
-.827
28
.803
.974
.439
.025
7.779
2.201
-.796
29
.961
.907
.079
.091
4.666
1.860
-.156
30
.544
.938
1.218
.045
7.293
-.287
1.923
31
2**
.378
.529
1.944
.467
2.193
-1.433
1.051
32
2**
.517
.527
1.318
.460
1.592
1.088
.732
33
.786
.951
.481
.048
6.436
2.311
-.073
34
2**
.724
.887
.647
.093
5.149
-.472
1.532
35
.499
.980
1.391
.019
9.276
-1.924
-1.560
36
.698
.596
.720
.392
1.556
-1.175
.296
37
.427
.927
1.704
.064
7.052
-.601
2.029
38
.275
.679
2.584
.162
5.453
.473
-1.431
39
.054
.999
5.828
.001
19.207
-3.896
-1.264
40
.772
.955
.518
.044
6.662
-2.351
-.334
41
2**
.605
.506
1.005
.475
1.128
-.950
.394
42
.659
.985
.835
.015
9.244
2.461
-.863
43
.771
.935
.520
.065
5.866
2.244
.080
44
3**
.850
.813
.324
.168
3.479
1.154
-.577
45
.759
.920
.552
.080
5.445
-2.238
.020
46
.570
.950
1.126
.050
7.014
2.530
.266
47
.620
.862
.956
.109
5.096
1.054
-1.123
48
.362
.868
2.034
.127
5.880
-.990
1.921
49
.607
.926
.999
.060
6.467
1.308
-1.303
50
.706
.716
.696
.279
2.581
1.499
.435
51
1**
.340
.781
2.157
.132
5.712
-.621
-1.478
52
.400
.819
1.833
.174
4.931
.974
1.725
53
.271
.942
2.612
.052
8.413
.613
2.316
54
.877
.773
.263
.222
2.756
-1.531
.086
55
.167
.481
3.578
.329
4.337
-.076
-1.486
56
.644
.532
.880
.403
1.437
-.525
.033
57
.033
.647
6.798
.352
8.016
2.012
2.435
58
.311
.976
2.334
.024
9.715
3.025
.361
59
2**
.618
.560
.963
.239
2.661
.075
-.128
60
.778
.874
.501
.098
4.885
.379
1.403
61
.599
.838
1.025
.126
4.821
.974
-1.096
62
.904
.936
.201
.063
5.612
2.086
-.172
63
.468
.818
1.518
.125
5.273
.839
-1.271
64
.254
.711
2.744
.287
4.558
-1.465
1.712
65
.423
.990
1.722
.009
11.026
-2.798
-1.026
66
3**
.364
.611
2.021
.235
3.935
.448
-1.075
67
.922
.855
.162
.142
3.754
1.701
.024
68
.275
.666
2.580
.332
3.974
-1.487
1.572
69
.952
.842
.098
.153
3.507
1.570
-.087
70
.959
.759
.084
.143
3.425
.128
.619
71
.053
.986
5.869
.011
14.874
.338
3.235
72
.641
.814
.889
.184
3.862
1.888
.543
73
.958
.912
.085
.083
4.882
1.576
-.648
74
.967
.930
.068
.066
5.344
1.721
-.636
75
.968
.857
.066
.140
3.692
-1.689
-.166
76
3**
.960
.893
.081
.105
4.362
1.800
-.117
77
1**
.292
.662
2.465
.181
5.061
-.396
-1.380
78
.962
.845
.077
.147
3.578
1.410
-.353
79
.297
.994
2.425
.006
12.688
-3.023
-1.125
80
.781
.753
.494
.217
2.983
1.000
-.524
81
.890
.903
.233
.095
4.730
1.959
.021
82
.192
.960
3.300
.036
9.871
-.640
2.563
83
.447
.958
1.611
.042
7.846
-2.769
.155
84
2**
.931
.767
.144
.189
2.945
-.432
.806
85
.726
.614
.641
.221
2.681
.110
.061
86
.567
.506
1.135
.482
1.230
-1.113
.512
87
.649
.566
.864
.293
2.183
-.199
-.074
88
2**
.691
.597
.739
.384
1.621
-.882
.609
89
.794
.950
.463
.047
6.472
-1.704
-1.093
90
.904
.886
.202
.112
4.339
1.865
.035
91
.809
.648
.425
.247
2.357
-.238
.219
92
.605
.530
1.004
.375
1.696
.432
-.032
93
.148
.823
3.825
.175
6.916
-1.457
2.207
94
.128
.978
4.114
.022
11.738
-3.460
.471
95
.766
.952
.532
.045
6.636
-1.693
-1.143
96
.031
.999
6.950
.001
21.192
-4.102
-1.350
97
.751
.975
.573
.024
8.015
2.063
-1.035
98
.199
.962
3.227
.038
9.705
-3.155
.543
99
.885
.750
.245
.243
2.497
-1.403
.021
100
.313
.578
2.321
.237
4.104
-.310
-1.166
GET TRANSLATE
FILE='C:\Users\nn\Documents\New folder\Data multivariate\Data multivariate\logit.xls'
/TYPE=XLS /MAP /FIELDNAMES .
Data written to the working file.
3 variables and 24 cases written.
Variable: perusahaan
Type: Number
Variable: SIZE
Type: Number
Variable: FP
Type: Number
LOGISTIC REGRESSION VARIABLES perusahaan
/METHOD=ENTER FP SIZE
/CLASSPLOT
/PRINT=GOODFIT CORR ITER(1)
Format: F14.2
Format: F11.2
Format: F11.2
/CRITERIA=PIN(0.05) POUT(0.10) ITERATE(20) CUT(0.5).
Logistic Regression
Notes
Output Created
07-Dec-2015 22:50:20
Comments
Input
Active Dataset
DataSet4
Filter
<none>
Weight
<none>
Split File
<none>

24
missing
Syntax
LOGISTIC REGRESSION VARIABLES

perusahaan
/METHOD=ENTER FP SIZE
/CLASSPLOT
/PRINT=GOODFIT CORR ITER(1)
/CRITERIA=PIN(0.05) POUT(0.10)
ITERATE(20) CUT(0.5).
Resources
Processor Time
00:00:00.015
Elapsed Time
00:00:00.015
[DataSet4]
Case Processing Summary

Unweighted Casesa
Selected Cases
N
Included in Analysis
Missing Cases
Total
Unselected Cases
Total
Percent
24
100.0
.0
24
100.0
.0
24
100.0
a. If weight is in effect, see classification table for the total number of cases.
Dependent Variable
Encoding
Original
Value
Internal Value
Block 0: Beginning Block

Iteration Historya,b,c
Coefficients
Iteration
Step 0
-2 Log likelihood
1
Constant
33.271
.000
a. Constant is included in the model.

b. Initial -2 Log Likelihood: 33,271
c. Estimation terminated at iteration number 1 because
parameter estimates changed by less than ,001.
Classification Tablea,b
Predicted
perusahaan
0
Observed
Step 0
perusahaan
Percentage
1
Correct
12
.0
12
100.0
Overall Percentage
50.0
a. Constant is included in the model.

b. The cut value is ,500
Variables in the Equation

B
Step 0
S.E.
.000
Constant
Wald
.408
df
.000
Sig.
1
1.000
Variables not in the Equation

Score
Step 0
Variables
df
Sig.
FP
13.830
.000
SIZE
13.594
.000
16.551
.000
Overall Statistics
Exp(B)
1.000
Block 1: Method = Enter

Iteration Historya,b,c,d
Coefficients
Iteration
Step 1
-2 Log likelihood
Constant
FP
SIZE
14.620
-2.303
.885
1.793
12.223
-3.510
1.477
2.430
11.813
-4.213
1.816
2.883
11.789
-4.428
1.917
3.042
11.789
-4.445
1.924
3.055
11.789
-4.445
1.924
3.055
a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 33,271
d. Estimation terminated at iteration number 6 because parameter estimates
changed by less than ,001.
Omnibus Tests of Model Coefficients

Chi-square
Step 1
df
Sig.
Step
21.482
.000
Block
21.482
.000
Model
21.482
.000
Model Summary
Step
1
Cox & Snell R
Nagelkerke R
Square
Square
-2 Log likelihood
11.789a
.591
.789
a. Estimation terminated at iteration number 6 because parameter

estimates changed by less than ,001.
Hosmer and Lemeshow Test

Step
Chi-square
df
Sig.
10.450
.235
Contingency Table for Hosmer and Lemeshow Test

perusahaan = ,00
Observed
Step 1
perusahaan = 1,00
Expected
Observed
Total
Expected
1.971
.029
1.951
.049
1.909
.091
1.859
.141
1.817
.183
1.362
.638
.698
1.302
.243
1.757
.104
1.896
10
.086
5.914
Classification Tablea
Predicted
perusahaan
0
Observed
Step 1
perusahaan
Percentage
1
Correct
11
91.7
11
91.7
Overall Percentage
91.7
a. The cut value is ,500
Variables in the Equation

B
Step 1a
S.E.
Wald
df
Sig.
Exp(B)
FP
1.924
.912
4.457
.035
6.851
SIZE
3.055
1.598
3.655
.056
21.226
-4.445
1.843
5.816
.016
.012
Constant
a. Variable(s) entered on step 1: FP, SIZE.
Correlation Matrix
Constant
Step 1
FP
SIZE
Constant
1.000
-.852
-.427
FP
-.852
1.000
.131
SIZE
-.427
.131
1.000
Step number: 1
Observed Groups and Predicted Probabilities
4
R
3
1
E
1
Q
1
U
1
E
2 00 0
0
1
11
N
00 0
0
1
11
C
00 0
0
1
11
Y
00 0
0
1
11
1 00 00 00
0
1
1
1
1
10 111
00 00 00
0
1
1
1
1
10 111
00 00 00
0
1
1
1
1
10 111
00 00 00
0
1
1
1
1
10 111
Predicted
Prob:
0
,1
,2
,3
,4
,5
,6
,7
,8
,9
1
Group: 0000000000000000000000000000000000000000000000000011111111111111111111111111111111111111111111111111
Predicted Probability is of Membership for 1,00
The Cut Value is ,50
Symbols: 0 - ,00
1 - 1,00
Each Symbol Represents ,25 Cases.
GET
FACTOR
/VARIABLES x1 x2 x3 x4 x5 x6 x7
/MISSING LISTWISE
/ANALYSIS x1 x2 x3 x4 x5 x6 x7
/PRINT UNIVARIATE INITIAL CORRELATION SIG DET KMO INV REPR AIC EXTRACTION ROTATION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.
Factor Analysis
Notes
Output Created
07-Dec-2015 22:53:22
Comments
Input
Data
C:\Users
Active Dataset
DataSet5
Filter
<none>
Weight
<none>
Split File
<none>

100
MISSING=EXCLUDE: User-defined missing
values are treated as missing.
Cases Used
LISTWISE: Statistics are based on cases

with no missing values for any variable
used.
Syntax
FACTOR
/VARIABLES x1 x2 x3 x4 x5 x6 x7
/MISSING LISTWISE
/ANALYSIS x1 x2 x3 x4 x5 x6 x7
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV REPR
AIC EXTRACTION ROTATION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.
Resources
Processor Time
00:00:00.078
Elapsed Time
00:00:00.088
Maximum Memory Required
7204 (7,035K) bytes
[DataSet5]
Descriptive Statistics
Mean
Delivery Speed
3.515
Std. Deviation
1.3207
Analysis N
100
Price Level
2.364
1.1957
100
Price Flexibility
7.894
1.3865
100
Manufacturer Image
5.248
1.1314
100
Service
2.916
.7513
100
Salesforce Image
2.665
.7709
100
Product Quality
6.971
1.5852
100
Correlation Matrixa
Manufacturer
Delivery Speed
Correlation
Price Flexibility
Image
Service
Salesforce Image
1.000
-.349
.509
.050
.612
.077
-.483
Price Level
-.349
1.000
-.487
.272
.513
.186
.470
Price Flexibility
.509
-.487
1.000
-.116
.067
-.034
-.448
Manufacturer Image
.050
.272
-.116
1.000
.299
.788
.200
Service
.612
.513
.067
.299
1.000
.241
-.055
Salesforce Image
.077
.186
-.034
.788
.241
1.000
.177
-.483
.470
-.448
.200
-.055
.177
1.000
.000
.000
.309
.000
.223
.000
.000
.003
.000
.032
.000
.125
.255
.367
.000
.001
.000
.023
.008
.293
Delivery Speed
Price Level
.000
Price Flexibility
.000
.000
.309
.003
.125
.000
.000
.255
.001
.223
.032
.367
.000
.008
.000
.000
.000
.023
.293
Manufacturer Image
Service
Salesforce Image
Product Quality
.039
.039
a. Determinant = ,003
Inverse of Correlation Matrix

Manufacturer
Delivery Speed
Price Level
Price Flexibility
Image
Service
Salesforce Image
Product Quality
Delivery Speed
35.747
32.158
.140
1.507
-38.694
-.590
-.122
Price Level
32.158
31.597
1.118
1.277
-36.298
-.413
-1.005
.140
1.118
1.645
.207
-.775
-.179
.227
1.507
1.277
.207
2.879
-1.942
-2.134
-.084
-38.694
-36.298
-.775
-1.942
43.834
.562
.735
Price Flexibility
Manufacturer Image
Service
Product Quality
Delivery Speed
Product Quality
Sig. (1-tailed)
Price Level
Salesforce Image
-.590
-.413
-.179
-2.134
.562
2.697
-.191
Product Quality
-.122
-1.005
.227
-.084
.735
-.191
1.606
KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity
Approx. Chi-Square
.446
567.541
df
21
.000
Sig.
Anti-image Matrices
Manufacturer
Delivery Speed
Anti-image Covariance
Anti-image Correlation
Price Level
Price Flexibility
Image
Service
Salesforce Image
Product Quality
Delivery Speed
.028
.028
.002
.015
-.025
-.006
-.002
Price Level
.028
.032
.022
.014
-.026
-.005
-.020
Price Flexibility
.002
.022
.608
.044
-.011
-.040
.086
Manufacturer Image
.015
.014
.044
.347
-.015
-.275
-.018
Service
-.025
-.026
-.011
-.015
.023
.005
.010
Salesforce Image
-.006
-.005
-.040
-.275
.005
.371
-.044
Product Quality
-.002
-.020
.086
-.018
.010
-.044
.623
Delivery Speed
.344a
.957
.018
.149
-.978
-.060
-.016
Price Level
.957
.330a
.155
.134
-.975
-.045
-.141
Price Flexibility
.018
.155
.913a
.095
-.091
-.085
.140
Manufacturer Image
.149
.134
.095
.558a
-.173
-.766
-.039
Service
-.978
-.975
-.091
-.173
.288a
.052
.088
Salesforce Image
-.060
-.045
-.085
-.766
.052
.552a
-.092
Product Quality
-.016
-.141
.140
-.039
.088
-.092
.927a
a. Measures of Sampling Adequacy(MSA)
Communalities
Initial
Extraction
Delivery Speed
1.000
.884
Price Level
1.000
.895
Price Flexibility
1.000
.649
Manufacturer Image
1.000
.885
Service
1.000
.995
Salesforce Image
1.000
.901
Product Quality
1.000
.618
Extraction Method: Principal Component Analysis.
Total Variance Explained

Initial Eigenvalues
Compon
ent
Total
% of Variance
Extraction Sums of Squared Loadings

Cumulative %
Total
% of Variance
Rotation Sums of Squared Loadings
Cumulative %
Total
% of Variance
Cumulative %
2.526
36.082
36.082
2.526
36.082
36.082
2.379
33.984
33.984
2.120
30.291
66.374
2.120
30.291
66.374
1.827
26.098
60.082
1.181
16.873
83.246
1.181
16.873
83.246
1.622
23.165
83.246
.541
7.731
90.977
.418
5.972
96.949
.204
2.920
99.869
.009
.131
100.000
Component Matrixa
Component
1
Delivery Speed
-.528
.752
.202
.792
.093
.508
-.692
.374
-.173
Manufacturer Image
.564
.602
-.452
Service
.186
.779
.595
Salesforce Image
.492
.604
-.542
Product Quality
.739
-.270
-.005
Price Level
Price Flexibility

a. 3 components extracted.
Reproduced Correlations
Manufacturer
Delivery Speed
Reproduced Correlation
Price Flexibility
Image
Service
Salesforce Image
.884a
-.246
.612
.063
.608
.084
-.594
Price Level
-.246
.895a
-.601
.273
.522
.171
.557
Price Flexibility
.612
-.601
.649a
-.087
.060
-.021
-.611
Manufacturer Image
.063
.273
-.087
.885a
.305
.886
.257
Service
.608
.522
.060
.305
.995a
.240
-.076
Salesforce Image
.084
.171
-.021
.886
.240
.901a
.203
-.594
.557
-.611
.257
-.076
.203
.618a
-.104
-.103
-.013
.004
-.007
.111
.114
.000
-.009
.015
-.088
-.029
.006
-.014
.163
-.006
-.098
-.057
.001
.021
Delivery Speed
Price Level
-.104
Price Flexibility
-.103
.114
Manufacturer Image
-.013
.000
-.029
.004
-.009
.006
-.006
-.007
.015
-.014
-.098
.001
.111
-.088
.163
-.057
.021
Service
Salesforce Image
Product Quality
a. Reproduced communalities
b. Residuals are computed between observed and reproduced correlations. There are 8 (38,0%) nonredundant residuals with absolute values greater than 0.05.
Rotated Component Matrixa

Component
1
Delivery Speed
-.752
.071
.560
.754
.108
.561
-.806
.006
.010
.117
.921
.153
-.062
.176
.980
Salesforce Image
.034
.945
.077
Product Quality
.760
.193
-.064
Price Level
Price Flexibility
Manufacturer Image
Service
Product Quality
Delivery Speed
Product Quality
Residualb
Price Level

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.
-.026
-.026
Component Transformation Matrix

Compon
ent
.865
.477
.159
-.452
.602
.658
.218
-.641
.736

Rotation Method: Varimax with Kaiser
Normalization.

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FILE='C:\Users\nn\Documents\New folder\Data multivariate\Data multivariate\diskriminan.xls'

COV GCOV TCOV

N of Rows in Working Data File

Analysis Case Processing Summary

Missing or out-of-range group

Both missing or out-of-range

Tests of Equality of Group Means

Pooled Within-Groups Matricesa

a. The covariance matrix has 22 degrees of freedom.

a. The total covariance matrix has 23 degrees of

The ranks and natural logarithms of determinants printed are

population covariance matrices.

Summary of Canonical Discriminant Functions

a. First 1 canonical discriminant functions were used in the analysis.

Prior Probabilities for Groups

Classification Function Coefficients

Fisher's linear discriminant functions

Second Highest Group

**. Misclassified case

N of Rows in Working Data File

[DataSet2] C:\Users\nn\Documents\New folder\Data multivariate\Data multivariate\hatco.sav

Analysis Case Processing Summary

Missing or out-of-range group

Both missing or out-of-range

Total Value Analysis

Tests of Equality of Group Means

Pooled Within-Groups Matricesa

Total Value Analysis

Total Value Analysis

The ranks and natural logarithms of determinants printed are

Tests null hypothesis of equal

Variables in the Analysis

2.925 Buying and Total

3.592 Buying and Total

4.797 Buying and Total

5.772 Buying and Total

6.445 Buying and Total

Variables Not in the Analysis

2.696 Buying and Total

.915 Buying and Total

2.925 Buying and Total

.006 Buying and Total

.007 Buying and Total

3.592 Buying and Total

5.772 Buying and Total

3.808 Buying and Total

6.445 Buying and Total

3.742 Buying and Total

4.102 Buying and Total

4.014 Buying and Total

7.896 Buying and Total

6.450 Buying and Total

6.801 Buying and Total

7.234 Buying and Total

7.068 Buying and Total

7.910 Buying and Total

8.078 Buying and Total

7.906 Buying and Total

8.332 Buying and Total

Summary of Canonical Discriminant Functions

a. First 1 canonical discriminant functions were used in the analysis.

Pooled within-groups correlations between